Lifecycle Marketing Specialist

EviSmart; Vancouver; On-site; CAD 65,000 - 75,000; Full time

Job summary

A technology company in Metro Vancouver is seeking a Marketing Specialist to manage email campaigns and digital marketing initiatives. The ideal candidate has over 2 years of experience, especially with HubSpot, and strong writing skills. This full-time position offers a salary range of CAD 65,000–75,000, plus variable compensation tied to revenue impact.

Qualifications

• 2+ years of experience in email marketing or digital lifecycle campaigns, ideally in B2B SaaS.
• Strong expertise in HubSpot Marketing Hub, including automations, segmentation, and analytics.
• Sharp writing skills with a knack for concise, action-oriented messaging.

Responsibilities

• Develop and manage full-funnel email campaigns.
• Launch and manage digital marketing initiatives across HubSpot and Meta Business Suite.
• Draft and distribute press releases aligned with brand positioning.

Skills

Email marketing

Digital lifecycle campaigns

HubSpot Marketing Hub

CRM data hygiene

Data-driven mindset

Writing skills

Tools

HubSpot

Zapier

Meta Business Suite

Job description

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65,000–$75,000 CAD base + variable tied to revenue impact

Full-time

The Role

Evident is building intelligent automation for dental labs — from Rx intake to fabrication.

We move fast, build smart, and expect our marketing stack to do the same.

This role goes far beyond email. You’ll architect and execute lifecycle campaigns, ensure CRM data integrity, support broader digital marketing efforts, and help amplify Evident’s brand presence across channels. From press releases to trade shows, you’ll be a key part of how we communicate and convert.

Key Responsibilities

Email & Lifecycle Marketing

• Develop and manage full-funnel email campaigns : onboarding, nurture, reactivation, retention, and upsell.
• Build and optimize workflows, smart lists, lead scoring, and lifecycle tracking in HubSpot .
• Own segmentation strategy, list hygiene, and bounce rate control to ensure CRM and deliverability health.
• Design and execute A / B tests to optimize subject lines, copy, CTAs, and timing.
• Analyze performance and tie results directly to pipeline and revenue metrics.

Digital Campaign Execution

Launch and manage digital marketing initiatives across HubSpot and Meta Business Suite.

Set up automated SMS campaigns and manage user property configurations for personalization.

Monitor campaign KPIs and make data-informed recommendations to improve outcomes.

Public Relations & Content Marketing

Draft and distribute press releases aligned with Evident’s brand positioning and product launches.

Maintain media relationships and monitor PR coverage and brand sentiment.

Support internal brainstorming sessions and help manage newsletter planning and scheduling.

Social Media Management

Manage content and engagement on Evident’s LinkedIn page.

Collaborate with internal teams to ensure consistent brand voice and cross-channel messaging.

What You Bring

2+ years of experience in email marketing or digital lifecycle campaigns, ideally in B2B SaaS .

Strong expertise in HubSpot Marketing Hub , including automations, segmentation, and analytics.

Deep understanding of CRM structure, data hygiene, and deliverability best practices.

Sharp writing skills with a knack for concise, action-oriented messaging .

Data-driven mindset — you optimize based on real performance, not guesses.

Bonus : Experience with tools like Zapier , Make , n8n , or in areas like PR, content, or event marketing.

Why Join Evident?

We automate what others still do manually — and we’re just getting started.

Your work will directly impact pipeline growth, lifecycle performance, and revenue outcomes .

You’ll have autonomy to build and refine campaigns — and the ownership to deliver results.

Evident is scaling with precision, and this role is essential to how we grow smarter and faster.

Apply Now

If you’ve ever said “don’t send it until the data’s clean” — we’re speaking the same language.

Apply today and lead the charge in building the most efficient lifecycle engine in dental tech.

Seniority level

Seniority level

Entry level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Software Development

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