Lifecycle Marketing Specialist

Aviron; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A fitness technology company in Toronto is seeking a Lifecycle Marketing Specialist to drive revenue through CRM-driven tactics. The ideal candidate will manage email and SMS marketing campaigns, leveraging customer insights to enhance retention and conversion. Candidates should have 2-4 years of experience in CRM/Lifecycle marketing, with strong analytical skills. This position offers a chance to work in a dynamic environment with many employee-benefits including a robust education allowance and flexible vacation days.

Benefits

$5,000 annual education allowance

Unlimited Essential Days

3 weeks vacation

Employee Stock Ownership Plan

Annual discretionary bonus

Free rower, bike, or treadmill

Team on-sites

100% employer paid benefits

All the best tech

Qualifications

• 2-4 years of experience in CRM/Lifecycle, Email Marketing preferably in a B2C/DTC environment.
• Excellent analytical and problem-solving abilities with strong attention to detail.
• Ability to independently interpret data, generate insights, and make data-driven decisions.

Responsibilities

• Own the roadmap, prioritization, and campaign execution for all campaigns across Email and SMS.
• Monitor daily channel performance against spend and KPIs, and surface insights to marketing leadership.
• Design and evaluate experiments, and drive next steps through to implementation.
• Collaborate closely with Brand, CRM, Customer Experience, and Digital Product teams.

Skills

Analytical skills

Problem-solving

Email Marketing

CRM/Lifecycle experience

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Klaviyo

Job description

Overview

Aviron, a Y-Combinator company, transforms boring workouts into habit-building fitness entertainment through its innovative game-based cardio equipment, including rowing machines, bikes and treadmills. Y-Combinator, a startup incubator renowned for nurturing groundbreaking startups like Airbnb, Dropbox, and Instacart, has been instrumental in Aviron’s journey, supporting rapid growth through two funding rounds totaling ~$35M. Founded with the mission to End Boring Workouts, our unique approach combines the enjoyment of playing games with the benefits of exercise, crafting an experience that's fun, effective and even addictive.

We invite you to explore our Facebook community and witness the impact of Aviron firsthand.

Aviron is right for you if

• You’re looking for a role that prioritizes personal and professional growth
• You're looking for a flat organization with friendly people that values merit (i.e. good work)
• You're self-motivated and and take pride in producing amazing work
• You’re not down with office politics
• You want to own your work, start to finish
• You are looking to make an impact and see how your work drives growth

Position Overview

We are seeking a Lifecycle Marketing Specialist who is both strategic and hands on. Reporting into the Marketing Manager who currently leads and executes across email and SMS, working closely with the CRO, you’ll take initiative, thrive in a fast-moving environment, and play a critical role in driving incremental revenue through CRM-driven tactics.

The ideal candidate is a data-driven individual passionate about scaling Aviron using creative growth tactics that combine customer data analysis, automation, and personalized outreach. This role requires leveraging CRM/lifecycle insights to customize the user journey, launch targeted campaigns, and test new methods that maximize retention, conversion, and overall business growth via email, SMS etc.

Responsibilities

• Build and execute the CRM strategy: Own the roadmap, prioritization, and campaign execution for all campaigns across Email and SMS.
• Drive measurable growth: Monitor daily channel performance against spend and KPIs, and proactively surface insights and opportunities to marketing leadership.
• Test, learn, and optimize: Design and evaluate experiments (A/B and incrementality tests), extract actionable insights, and drive next steps through to implementation.
• Collaborate cross-functionally: Work closely with Brand, CRM, Customer Experience, and Digital Product support teams to ensure alignment and execute tests as quickly as possible.
• General duties: Complete any ad hoc duties as assigned.

Qualifications

• Education: Bachelor\'s degree in Marketing, Business, or a related field.
• Proven experience: 2-4 years of experience in CRM/Lifecycle, Email Marketing preferably in a B2C/DTC environment.
• Problem-solving and analytical skills: Excellent analytical and problem-solving abilities with a strong attention to detail; can independently interpret data, generate insights, and make data-driven decisions.
• Experience within Klaviyo (a plus).

What we offer

• $5,000 annual education allowance to support your development and professional growth
• Unlimited Essential Days. Vacation days should be for just that, vacation. That’s why we have paid essential days to use for those crappy unforeseen events
• 3 weeks vacation. To just vacation however you’d like
• Employee Stock Ownership Plan. We are all owners of the business and want all our employees to have a piece of the pie
• Annual discretionary bonus. So all our employees can reap the rewards of a successful year and hard work
• Free rower, bike, or treadmill. Work out with the Aviron community
• Team on-sites. Nothing beats face time with the crew - we gather at our Toronto office twice a year to connect, collaborate, and have fun
• 100% employer paid benefits. Improving the health and happiness of our A-team members
• All the best tech. An apple laptop and a big ass screen

Aviron is an equal opportunity employer. We provide a safe and inspiring workplace where everyone is accepted and has the opportunity to grow with us. If you require any accommodations, please let us know.