Lifecycle Marketing Manager, Customer Expansion & Monetization

FreshBooks; Toronto; Remote; CAD 80,000 - 100,000; Full time

Job summary

A leading software company in Toronto seeks a Lifecycle Marketing Manager to lead initiatives driving revenue from existing customers. This role involves designing campaigns, analyzing data for insights, and collaborating with multiple teams. Preference for candidates with 5+ years of experience in data-driven marketing. This position is open for remote work within specified locations.

Qualifications

• 5+ years in data-driven marketing roles focusing on lifecycle, CRM, or customer growth.
• Ability to analyze complex data sets and extract insights.
• Experience designing and optimizing multi-channel lifecycle programs.

Responsibilities

• Design and execute lifecycle marketing campaigns that drive customer expansion.
• Analyze customer behavior and campaign performance to inform strategies.
• Collaborate with Product, Sales, Business Development, and Data Science teams.

Skills

Data-driven marketing

Customer segmentation

Campaign optimization

Communication skills

Excel proficiency

Tools

Looker

SQL

Python

Job description

Lifecycle Marketing Manager, Customer Expansion & Monetization

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About the Role:

As a Lifecycle Marketing Manager focused on Customer Expansion & Monetization, you will lead strategic programs to drive revenue from our existing customer base. You’ll own upsell and cross-sell initiatives, leveraging data to craft targeted campaigns that increase product adoption, encourage plan upgrades, and promote add-ons like bookkeeping and lending. This role suits a data-driven marketer who thrives on insights, testing, and optimization. You’ll collaborate with Product, Sales, and Data teams to ensure a seamless customer journey that delivers value and fosters growth.

Note: This role can be remote from the above locations.

What You'll Do

1. Design and execute lifecycle marketing campaigns that drive customer expansion through upsell, cross-sell, and product adoption.
2. Analyze customer behavior, campaign performance, and segmentation to inform strategies and identify new opportunities.
3. Build and iterate on A/B and multivariate testing to improve campaign effectiveness.
4. Develop and refine segmentation and personalization strategies across customer journeys.
5. Collaborate with Product, Sales, Business Development, and Data Science teams to align marketing efforts with business goals.
6. Own reporting and insights for lifecycle performance, contributing to revenue forecasting and planning.
7. Translate data into actionable recommendations to drive results and stakeholder alignment.

What You'll Bring

1. 5+ years in data-driven marketing roles, focusing on lifecycle, CRM, or customer growth.
2. Ability to analyze complex data sets and extract insights.
3. Experience designing and optimizing multi-channel lifecycle programs.
4. Strong knowledge of customer segmentation and personalization best practices.
5. Proficiency in Excel (advanced) and data visualization tools like Looker.
6. Excellent communication skills to share findings and influence strategy.
7. A growth mindset focused on measurable outcomes and experimentation.

Preferred Qualifications

1. Experience in B2B SaaS environments.
2. Familiarity with A/B testing and statistical significance interpretation.
3. Experience with SQL, Python, R, or similar languages.
4. Experience with Customer Data Platforms (CDPs) and complex buyer journeys.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industry: Software Development