Lifecycle Marketing Manager

DocuSign; City of Spruce Grove; Hybrid; USD 97,000 - 157,000; Full time

Job summary

Join a forward-thinking company as a Lifecycle Marketing Manager, where you'll harness your analytical skills to drive customer retention and engagement. In this hybrid role, you'll develop data-driven marketing strategies that bridge product-led growth and sales initiatives. Collaborate with diverse teams to create personalized customer journeys and leverage insights to optimize multi-channel campaigns. With a commitment to innovation and excellence, this position offers the chance to make a real impact on business growth while enjoying a supportive work environment that values diversity and inclusion.

Benefits

Paid Time Off

Paid Parental Leave

Health Benefits

Retirement Plans

Learning and Development Opportunities

Compassionate Care Leave

Qualifications

• 5+ years in lifecycle marketing or customer retention roles.
• Strong SQL skills and experience in A/B testing.
• Ability to analyze engagement data and derive insights.

Responsibilities

• Develop lifecycle marketing strategies for customer retention.
• Analyze customer engagement metrics to refine strategies.
• Collaborate with cross-functional teams to achieve objectives.

Skills

SQL

Lifecycle Marketing

Data Analysis

A/B Testing

B2B SaaS Experience

Customer Retention Strategies

Education

Bachelor's degree in a quantitative field

Marketing or Business Degree

Tools

Marketing Automation Platforms (AiQ, Iterable)

Advanced Spreadsheet Modeling

Job description

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

We are seeking a strategic and analytically driven Lifecycle Marketing Manager focused on retention to develop and execute data-driven campaigns that reinforce the value of Docusign. In this role, you will be responsible for developing and executing strategies that enhance customer engagement, drive retention, and contribute to our growth and success.

You're the data-driven marketing superhero who combines B2B SaaS experience with SQL wizardry, experimentation expertise, and multi-channel campaign mastery to transform customer insights into retention-boosting strategies. Your unique blend of analytical precision and strategic creativity means you'll not only identify the hidden patterns in customer data but also translate them into personalized journeys that measurably improve adoption, usage, and ultimately, our bottom line.

This position is an individual contributor role reporting to the Director, Lifecycle Marketing.

Responsibility

• Develop lifecycle marketing strategies focused on customer adoption and retention, while creating seamless journeys that bridge PLG and sales-assisted channels
• Immerse yourself in understanding customer needs, solve key problems, and analyze engagement data to identify at-risk customers and implement targeted retention tactics

• Apply segmentation frameworks to deliver highly personalized messaging that addresses unique customer needs throughout their lifecycle journey

• Provide strategic input during planning sessions, shape initiatives, and work effectively with marketing, product, and sales teams to achieve shared objectives

• Analyze customer engagement metrics to continuously refine segmentation strategies and develop tailored communications that measurably improve adoption, usage, and renewal outcomes

• Develop SQL queries across multiple data schemas to extract customer insights, analyze engagement trends, and identify opportunities

• Design and execute A/B tests across email, in-product, and other channels; support the experimentation roadmap for digital experiences and document learnings to inform future retention strategies

• Track key metrics, maintain monitoring dashboards, and conduct cohort analysis to measure campaign effectiveness and identify patterns that drive engagement and conversions

• Leverage analytics to continuously optimize omni-channel campaign strategies throughout the customer journey, with particular focus on self-serve messaging that enhances retention

• Contribute to quarterly retention OKRs and testing roadmaps, ensure accountability for results, and partner with analysts and data scientists to deliver stakeholder recommendations that connect insights to business objectives

• Collaborate with the PLG team to align lifecycle marketing efforts with renewal and retention initiatives

• Coordinate with cross-functional teams, including Product Marketing, Martech, Campaign Operations, and Analytics

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

• Bachelor's degree in a quantitative field (Statistics, Data Science, Finance, Math, CS, or related) or in marketing, business, or a related field
• 5+ years of experience in lifecycle marketing, digital marketing, or customer retention roles
• 2+ years of hands-on experience in marketing and campaign measurement
• 2+ years of hands-on experience in A/B testing and experimentation with a history of arriving at conclusive results
• Experience in a B2B SaaS environment
  
  

Preferred

• Strong SQL skills with 3+ years of experience
• Proficiency with marketing automation platforms (AiQ, Iterable), and advanced spreadsheet modeling capabilities including complex formulas and pivot tables
• Data-driven mindset with ability to interpret customer engagement data, extract actionable insights, and apply both qualitative and quantitative analysis techniques to inform marketing strategies
• Familiarity with integrated multi-channel marketing approaches (email, digital, in-product), retention marketing best practices, and SaaS industry trends
• Ability to manage multiple initiatives simultaneously, work with loosely defined requirements, and collaborate effectively across teams and functions
• Strong organizational and project management skills, with attention to detail
• Excellent presentation capabilities for translating complex data analysis into clear recommendations and insights for stakeholders at various levels

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations:

California: $101,500.00 - $156,750.00 base salary

Illinois and Colorado: $97,000.00 - $133,300.00 base salary

Washington, New Jersey and New York (including NYC metro area): $97,000.00 - $139,525.00 base salary

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.

Global benefits provide options for the following:

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Life at Docusign

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what's right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you'll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [e-mail].

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at [e-mail] for assistance.

Applicant and Candidate Privacy Notice

States Not Eligible for Employment

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

Equal Opportunity Employer

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

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