Lifecycle Marketing Manager

PurposeMed; Calgary; Remote; CAD 87,000 - 100,000; Full time

Job summary

A healthcare technology firm is seeking a Lifecycle Marketing Manager to enhance patient engagement through strategic messaging and lifecycle marketing. This remote role involves driving marketing strategies that improve patient outcomes and working collaboratively with cross-functional teams. The ideal candidate will have over 4 years of experience in lifecycle marketing and familiarity with marketing automation tools like Braze. Compensation ranges from $87,000 to $100,000 CAD annually, plus benefits.

Benefits

Flexible working hours

20 vacation days

Extended medical, dental, and vision care

$500 learning fund

Parental leave program

Qualifications

• 4+ years of relevant experience, with at least 2 years focused on lifecycle.
• Ability to empathize and provide clear value in communications.
• Strong documentation skills and conversion-minded copywriting experience.

Responsibilities

• Drive Lifecycle Strategy That Improves Patient Health Outcomes.
• Enhance personalization and targeting to deepen patient engagement.
• Run experiments to improve lifecycle performance.
• Ensure communication supports every step of the patient journey.
• Make data-backed decisions to drive conversion and retention.
• Collaborate cross-functionally to scale impact.

Skills

Lifecycle marketing

Data analysis

Empathy

Email marketing

Copywriting

Tools

Braze

Marketing automation tools

Job description

About us:

PurposeMed was founded in 2019 with the mission of improving access to complex care for underserved communities. We've grown quickly in our first few years, and now our exceptional team serves thousands of patients each month across our multiple verticals.

PurposeMed consists of three complex care business units: Freddie, Frida, and Foria, and partners with Affirming Care Pharmacy. Freddie is focused on improving sexual health through education, prevention, and treatment with a focus on the LGBTQ2S+ community—we're the #1 rated PrEP provider in North America, serving patients in both Canada and the USA! Frida is changing the lives of patients with easier access to adult ADHD diagnosis, and fast and affordable treatment. Foria Clinic provides trans, non-binary, and gender-diverse Canadians with gender-affirming healthcare. Affirming Care Pharmacy is a specialty pharmacy with locations in Calgary, Alberta, and Mississauga, Ontario. This partnership provides our patients with an end-to-end healthcare experience, from treatment, to prescription delivery, to continuous affirming care.

We're proud to be ranked #2 on Deloitte's 2024 list of Canada's 50 fastest-growing tech companies and recognized as one of Canada's Most Admired Corporate Cultures for two consecutive years. Driven by a strong mission, our team is passionate about making healthcare accessible to those who need it most—and we make sure to have fun along the way!

Location - Remote (Canada)

Permanent, full-time opportunity

Though we have an office based in Calgary, this is a remote position that is open to candidates across Canada.

PurposeMed's office is located on the unceded and traditional territories of the peoples of the Treaty 7 region which includes the nations of the Siksika, the Piikani, the Kainai, the Îethka Stoney Nakoda which consists of the Chiniki, Bearspaw, and Good Stoney Bands, and people of the Tsuut'ina First Nation. The city of Calgary is also homeland to the historic Northwest Métis and to the Otipemisiwak Métis government, Métis Nation Battle River Territory, Nose Hill Métis District 5 and Elbow Métis District 6.

Who we hope to find:

PurposeMed is looking for a Lifecycle Marketing Manager to support the company's Patient Engagement efforts for the Freddie brand. This role will involve strategic ownership, long-term vision setting, content planning, and execution of Lifecycle Marketing alongside collaborative stakeholders. This individual will report to the Director of Growth (Patient Engagement), and they will have a lot of opportunity to work with various cross-functional leaders within the organization.

In this role, you'll make an impact by:

Driving Lifecycle Strategy That Improves Patient Health Outcomes

• Owning the end-to-end Lifecycle Marketing strategy for Freddie across email, SMS, push notifications, provider messages, and our product web-app.
• Ensuring patients receive timely, relevant, and empathetic communication that improves care engagement and builds long-term trust.
• Helping to reduce drop-off in the care journey by proactively addressing patient needs through strategic messaging.
  
  

Enhancing Personalization and Targeting to Deepen Patient Engagement

• Developing smart triggers, audience segments, and automated journeys to deliver personalized messages at critical care moments.
• Helping to improve patient retention and adherence by making communications feel more human, relevant, and affirming.
• Driving deeper patient relationships through thoughtful targeting that aligns with individual health journeys.
  
  

Running Experiments to Improve Lifecycle Performance

• Building and maintaining a roadmap of A/B tests across lifecycle touchpoints to identify what resonates best with patients.
• Optimizing messaging and creative based on real-time performance insights to improve conversion and care continuity.
• Using experimentation to continuously sharpen Freddie's lifecycle communication strategy and outcomes.
  
  

Ensuring Communication Supports Every Step of the Patient Journey

• Identifying gaps across the patient journey and developing communications that educate, motivate, and reassure.
• Creating touchpoints that help patients feel seen and supported, improving follow-through.
• Strengthening trust by delivering the right information, at the right time, in the right tone.
  
  

Making Data-Backed Decisions to Drive Conversion and Retention

• Partnering with our Data team to analyze lifecycle performance and uncover opportunities for improvement.
• Using insights to shape messaging, cadence, and patient engagement strategies that boost retention and health outcomes.
• Driving measurable impact on Freddie's mission by translating data into actionable communication strategies.
  
  

Collaborating Cross-Functionally to Scale Impact

• Working with Product, Engineering, and Brand teams to ensure lifecycle messaging aligns with our patient promise and business goals.
• Delivering communications that feel seamless, on-brand, and coordinated across every patient touchpoint.
• Contributing to key growth milestones by aligning lifecycle initiatives with Freddie's broader acquisition and retention strategies.
  
  

We need someone who has:

• 4+ years of relevant experience, with at least 2 years focused on lifecycle, and extensive experience with Braze
• The ability to empathize with and speak to our patients and ensure that each point of communication is providing clear value
• A growth mindset, with the ability to ideate and execute impactful campaigns
• The ability to analyze complex data sets and derive insights to inform future strategic decisions
• Business sense, with an understanding of how lifecycle drives key business outcomes
• Experience working within marketing regulatory frameworks (PHIPA / HIPAA would be a bonus).
• Strong documentation skills
• Technical experience setting up triggers, audience segments and user journeys in marketing automation tools
• Experience working with content marketing and product teams to implement world-class communications
• Conversion-mind copywriting experience
  
  

It would also be great if you have:

• Experience owning business metrics / part of a P&L
  
  

Compensation:

• $87,000 - $100,000 CAD a year
• Earn stock options through our Equity Incentive Plan—connect your efforts to PurposeMed's growth as we work together to improve the lives of our patients across North America.
• The compensation listed above refers to a yearly base salary that may vary depending on a candidate's relevant qualifications, knowledge, competencies and work experience, and other factors including market conditions. Base pay is just one aspect of our total rewards at PurposeMed—see our other exciting benefits below!
  
  

Do you think you could be our next Lifecycle Marketing Manager? We look forward to seeing your application!

Why you should join us:

• Be part of a team of great people who don't take themselves too seriously. While we're serious about the problems we solve, we believe in having fun along the way.
• Make an impact, every single day. We're providing compassionate, affirming care to many people who have never received the proper support before.
• Be confident in bringing your whole self to work. Inclusivity is core to how we take care of our patients, our teammates, and ourselves. We create spaces that are safe and affirming.
  
  

What we're offering (based on full-time, permanent roles in Canada):

Work/life flexibility and time off:

• Work flexibly within a team that's remote friendly; we believe that work should fit around your life*
• 20 vacation days and a team that will remind you to use them!
• Annual winter break closure
  
  

Care for your physical and mental health:

• Extended medical, dental, and vision care starting on your first day of work!
• 8 wellness days
• $500 health and wellness spending account
• $2,000 mental health coverage with additional free online counseling through Inkblot Therapy and FeelingBetterNow mental health assessments
• $20,000 of lifetime coverage for gender-affirming care and procedures
  
  

Investment in your learning and growth:

• $500 learning fund to use towards courses and other professional development
• Our unique People Potential program, in which you'll partner with your manager to identify opportunities to grow and achieve your full potential
  
  

Family care:

• $3,400 lifetime coverage for fertility drugs
• Parental leave program for birthing and non-birthing parents–your choice of:
• Short term: 4 weeks off to use flexibly in your first year of parenting
• Long-term: 13 weeks EI top-up
  

Eligible team members and their dependents** also receive no-cost access to PurposeMed's services:

• Freddie: PrEP assessment and follow-up appointments
• Frida: ADHD assessment
• Foria: Gender-affirming care services
  
  

If you are looking for a place that sparks your creativity, helps others, and will push you to be your best, then you'll love PurposeMed.

PurposeMed is committed to being an equal-opportunity employer, and we highly encourage those from excluded and marginalized communities to apply. This includes groups such as (but not limited to): Indigenous, Black, and racialized communities, trans and non-binary, LGBTQ2S+, disabled, and HIV-positive people. You don't have to check every single box above. If the job description gets you excited and you think you could contribute your expertise to our team—we hope you'll apply!

• Most of our roles are performed virtually from home across Canada. Team members working onsite at Affirming Care pharmacies do need to be physically present.
• Permanent team members (employees) and their dependents are eligible, however, the person receiving the assessment must live in a province or state in which Freddie, Frida, or Foria operates, and be over the age of 18. Additional restrictions apply.