Lifecycle Marketing Campaign Specialist (Remote within Canada)

VistaVu Solutions Ltd.; Calgary; Remote; CAD 60,000 - 80,000; Full time

Job summary

VistaVu Solutions, a growing employee-owned tech company, seeks a Content & Campaign Marketing Specialist to enhance business development efforts through strategic content creation and management of marketing campaigns. You will collaborate with teams to align messaging and drive engagement, focusing on lead generation and customer relationships within a dynamic environment. The role offers competitive remuneration, a focus on personal growth, and the opportunity to positively impact the company's direction.

Benefits

Employee Share Option Program

Flexible Health and Wellness Spending Account

Career Development Opportunities

Competitive Remuneration

Qualifications

• 3-5 years marketing experience with software subscription products.
• Deep literacy around content strategy and brand marketing.
• Proven ability to create engaging content and campaigns.

Responsibilities

• Produce engaging content for sales and customer education.
• Manage development and messaging of marketing materials.
• Execute campaigns and track performance metrics.

Skills

Content Strategy

Client Engagement

SEO

Time Management

Strategic Planning

Education

Bachelor’s Degree in Business, Marketing, or Journalism

Tools

HubSpot

Job description

VistaVu Solutions is an employee-owned tech company on a high growth curve. We deliver full lifecycle ERP implementations, transformation projects, and responsive support through our partnerships with SAP S / 4Hana Cloud, SAP Business One, SAP Business ByDesign, Boomi, and Amazon Web Services to mid-market companies in a broad range of industries primarily within the United States and Canada. Our industry specific expertise, product extensions, and award-winning services help our customers RUN GREAT!

It’s our people that make VistaVu unique and different from other technology solution providers. We are intelligent, caring, driven and committed to the vision. We advocate for our customers and earn their trust by understanding their business, using proven processes to serve their needs, and delivering a high return on investment. Our core values shape our culture, define our character, and guide how to make decisions across every level of our organization.

Our Core Values

Results : You want to work in a company based on meritocracy where your results determine your trajectory (not time served).

Trust : When your manager gives you something you use your critical thinking and proactive mindset to find a way to get it done and done well.

User Experience : You appreciate what good customer experience looks like and are driven to consistently go above and beyond for the customer.

Embrace Change : You thrive within a dynamic and evolving organization.

Growth : You are consistently investing into and upgrading your skills and experiences.

Gratitude : You want to feel appreciated, and you look to say thank you loudly and often to others on the team.

The Opportunity

VistaVu is seeking a seasoned Marketing professional to join our Marketing team as a Content & Campaign Marketing Specialist. This opportunity is worth considering if you are looking for a rapidly growing business and an exciting workplace. The successful candidate will be responsible for supporting business development and lead generation activities by tailoring content and campaigns for specific personas, such as Wholesale Distribution or Manufacturing.

How do you know you are a fit?

• You thrive in a collaborative environment.
• You are a team player.
• You are self-motivated, and results driven.
• You are skilled at gathering and documenting requirements to ensure clarity and alignment on project goals.
• You have good strategic planning and time management skills.
• You have strong client engagement abilities.

What will you be doing?

Produce on-brand, engaging, and high-quality content to help Sales, CSMs and CX teams effectively communicate and educate prospects and customers throughout the relationship / buyers’ lifecycle

Manage the development, messaging, and processes throughout the creation of all thought-leadership, educational, and creative content, including editorials, E-books, blogs, social media posts, success stories (with customer waivers), product overviews, video segments, etc.

Collaborate with the Website, SEO & Design person in the team to ensure content assets are visually aligned with campaign goals and branding.

Managing and executing campaigns on platforms like HubSpot and scheduling persona-specific social media content. Optimize email marketing sequences, track campaign performance metrics, and adjust strategies based on data insights.

Build strong relationships throughout the company to help unify our own content and fully understand the marketing goals, needs, and objectives of our external ventures and clients

Ensure organized content management and alignment with SEO best practices . Analyze content engagement metrics (e.g., conversions, views, impressions) and implement strategies to improve performance across channels.

Support with developing brand strategies, wider brand messaging across varying content channels

Ensure internal and external communication materials are relevant, accurate and up to date. Coordinate file management, including tracking and logging changes to resources across channels

Remain current on content marketing and creative trends and constantly look to innovate within the industry

Collaborate with sales and marketing stakeholders to align campaign messaging with lead generation goals and persona-specific strategies.

Create and manage video content to enhance campaign effectiveness and support lead nurturing.

What experience do you need?

Bachelor’s Degree in Business, Marketing, Journalism, or related field – or equivalent experience.

Minimum 3-5 years of full-time marketing experience with a software subscription product

Deep literacy around content strategy, as well as brand and performance marketing

A deep understanding of the mechanics of producing must-read content; you know how to make a subject 'pop' to a reader

Proven ability to create enticing campaigns, not just one-off pieces

Experience in a fast-paced environment where competing priorities, uncertain outcomes and iteration is the norm

Proficiency with Hubspot.

Proficiency with Business ByDesign (CRM) a plus.

Ability to collaborate with various teams, consolidate information, and deliver on content plans

Understand SEO and best practices for content writing

Excellent organizational skills with an appreciation for vocabulary and digital taxonomy

Personable and resilient individual who can coordinate content from Product teams, SMEs, CX, CSMs, customers, and the marketing team

• An interest and knowledge in AI

What’s in it for you?

• Influence the financial management, structure, and direction of our rapidly growing mid-market business.
• Ownership through our Employee Share Option Program where you will have an integral role of influencing and contributing to the company success.
• Competitive remuneration

Flexible Health and wellness spending account.

• STD, LTD, Life and Critical Illness benefit program.
• Work with great people in an environment where we live our core values.
• Growth as we provide you challenges and opportunities to advance your career development and training.

At VistaVu Solutions, we are committed to an inclusive and equitable workforce that values, represents and supports the communities in which we work and live. We welcome people from all backgrounds, ethnicities, cultures, and experiences and are committed to maintaining a respectful work environment that also supports the diverse needs of our employees. We encourage applications from all individuals including those who are Indigenous, members of visible minority groups, of varied abilities, persons of any sexual orientation or gender identity and expression, as well as with any other dimension of diversity.

VistaVu will make reasonable accommodations for qualified applicants who would require accommodation in applying for this role or throughout our hiring process unless undue hardship would result. Any applicant who requires accommodation should contact VistaVu's hiring team at [e-mail] . The applicant should advise VistaVu what accommodations they need to participate in the process.

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