Lifecycle Growth Manager

Doist; Toronto; On-site; CAD 90,000 - 150,000; Full time

Job summary

Gorgias is seeking a Lifecycle Growth Manager to own end-to-end lifecycle experiences from onboarding to renewal, driving activation and revenue expansion. You will design signal-based campaigns across email and in-app channels, build retention strategies, and partner with Product, CS, and Marketing Operations to scale AI-enabled growth.

With 5+ years in lifecycle or CRM marketing, you will translate product usage data into impactful campaigns, balance ambiguity with alignment, and champion

Qualifications

• 5+ years in lifecycle marketing, customer marketing, or CRM/email marketing with ownership of retention or expansion outcomes.
• Experience across self-serve/product-led and sales-assisted motions.
• Hands-on with lifecycle/CRM platforms and data-informed campaigns.

Responsibilities

• Own the full customer lifecycle strategy across email, in-app, and other engagement channels from trial through renewal and expansion.
• Design and launch signal-based, triggered campaigns.
• Build and own a dedicated retention and churn-prevention strategy.
• Partner with Product, CS and Education/Enablement teams.
• Collaborate with Marketing Operations to build the technical infrastructure.
• Apply a strategic, product-marketing mindset to decisions.

Skills

Lifecycle marketing

CRM / Email marketing

Product-led growth

Data analysis

Cross-functional collaboration

Tools

Customer.io

Braze

Iterable

HubSpot

Vitally

Job description

About the Role

As a Lifecycle Growth Manager, you will own and optimise end-to-end lifecycle experiences that accelerate onboarding, increase activation and drive revenue expansion. This is a high-impact individual contributor role that blends analytical rigour, growth experimentation and AI-native execution.

What You Will Do

• Own the full customer lifecycle strategy across email, in-app, and other engagement channels, from trial through renewal and expansion.
• Design and launch signal-based, triggered campaigns
• Build and own a dedicated retention and churn-prevention strategy
• Partner closely with Product, CS and Education/Enablement teams.
• Work hand-in-hand with Marketing Operations to build the technical infrastructure
• Bring a strategic, product-marketing mindset to every decision

Who You Are

• 5+ years in lifecycle marketing, customer marketing, or CRM/email marketing, with direct ownership of retention or expansion outcomes
• Experience across both self-serve/product-led and sales-assisted customer motions.
• Hands-on experience with a lifecycle/CRM platform (e.g., Customer.io, Braze, Iterable) and comfort working with product usage data to inform campaigns
• Strong instincts for making your impact clear and visible to the teams you work with, even when that impact isn't easy to measure
• Comfort operating with ambiguity and driving alignment across multiple stakeholders
• A bias toward auditing and improving what exists

Our Stack

• Outreaches and Initiatives: Candu, Customer.io, Guideflow, PromptLayer
• CRM: Vitally and Hubspot
• Data Activation: Hightouch, Segment, Zapier, Cargo
• Data Transformation: dbt

Nice to have

• Experience supporting both self-serve and sales-assisted lifecycle paths
• Background in ecommerce, especially with tools like Shopify, Klaviyo or Recharge
• Exposure to monetisation levers such as usage-based pricing, expansion triggers or plan migrations
• AI at Gorgias

AI at Gorgias

At Gorgias, AI is a natural extension of how we work and build. Our teams use it every day to research, write, analyze, code, and craft better customer experiences. Everyone has access to premium AI tools (ChatGPT, Claude, Granola & others) and an annual L&D budget to explore new ones.

The real magic happens when we share what we learn. Our #powerup Slack channel is a digital petri dish of new tools and workflows, and each team has AI champions who showcase fresh ideas during weekly company-wide standups, now practically AI demo sessions.

We see AI not as a replacement for creativity or empathy, but as a multiplier, helping us move faster, think deeper, and serve customers better.

Diversity & Inclusion at Gorgias

We’re committed to creating an inclusive environment where everyone can thrive. We welcome applicants from all backgrounds, experiences, and perspectives because diverse teams drive innovation and better decision-making.

If you need accommodations during the application or interview process, please contact us at [e-mail].