Senior Lifecycle Growth Manager

Gorgias; Toronto; On-site; CAD 110,000 - 140,000; Full time

Job summary

Gorgias in Toronto is seeking a Lifecycle Growth Manager to own end-to-end onboarding, activation, and revenue expansion. This role blends analytical rigor, growth experiments, and AI-native execution to optimize the customer journey across email and in-app channels.

You will design triggered campaigns, build retention strategies, and collaborate with Product, CS and Marketing Operations to scale impact across self-serve and sales-assisted motions.

Qualifications

• 5+ years in lifecycle marketing with ownership of retention or expansion outcomes.
• Experience with self-serve and sales-assisted customer motions.
• Hands-on experience with a lifecycle/CRM platform (Customer.io, Braze, Iterable).
• Ability to align multiple stakeholders and measure impact.

Responsibilities

• Own the full customer lifecycle strategy across email, in-app, and other engagement channels, from trial through renewal and expansion.
• Design and launch signal-based, triggered campaigns
• Build and own a dedicated retention and churn-prevention strategy
• Partner closely with Product, CS and Education/Enablement teams.
• Work hand-in-hand with Marketing Operations to build the technical infrastructure
• Bring a strategic, product-marketing mindset to every decision

Skills

Lifecycle marketing

CRM / email marketing

Data analysis

Cross-functional collaboration

Ambiguity tolerance

Tools

Customer.io

Braze

Iterable

Hubspot

Vitally

Segment

Zapier

Cargo

dbt

Job description

We believe conversations will become the #1 way to shop.

At Gorgias, we’re building the platform that makes this real: a unified AI agent that sells, supports, and re-engages customers across the entire journey. Conversational Commerce is the future of ecommerce, and we’re leading that shift.

Our mission is to turn every interaction between a brand and its customers into a relationship: personal, seamless, and intelligent. By combining deep product expertise with the latest in AI, we’re making shopping feel more natural, human, and connected than ever before.

To win, we focus relentlessly on:

• Quality: conversations that feel authentic and on-brand.
• Experience: effortless shopping from chat to checkout.
• Re-engagement: personal, 1-1 dialogue instead of noisy marketing.

The opportunity is massive. As AI reshapes how people buy, Gorgias is building the foundation for the next decade of ecommerce, where every brand has its own intelligent agent and every customer feels understood.

Join us to make Conversational Commerce real.

About the Role

As a Lifecycle Growth Manager, you will own and optimise end-to-end lifecycle experiences that accelerate onboarding, increase activation and drive revenue expansion. This is a high-impact individual contributor role that blends analytical rigour, growth experimentation and AI-native execution.

What You Will Do

• Own the full customer lifecycle strategy across email, in-app, and other engagement channels, from trial through renewal and expansion.
• Design and launch signal-based, triggered campaigns
• Build and own a dedicated retention and churn-prevention strategy
• Partner closely with Product, CS and Education/Enablement teams.
• Work hand-in-hand with Marketing Operations to build the technical infrastructure
• Bring a strategic, product-marketing mindset to every decision

Who You Are

• 5+ years in lifecycle marketing, customer marketing, or CRM/email marketing, with direct ownership of retention or expansion outcomes
• Experience across both self-serve/product-led and sales-assisted customer motions.
• Hands-on experience with a lifecycle/CRM platform (e.g., Customer.io, Braze, Iterable) and comfort working with product usage data to inform campaigns
• Strong instincts for making your impact clear and visible to the teams you work with, even when that impact isn't easy to measure
• Comfort operating with ambiguity and driving alignment across multiple stakeholders
• A bias toward auditing and improving what exists

Our Stack

• Outreaches and Initiatives: Candu, Customer.io, Guideflow, PromptLayer
• CRM: Vitally and Hubspot
• Data Activation: Hightouch, Segment, Zapier, Cargo
• Data Transformation: dbt

Nice to have

• Experience supporting both self-serve and sales-assisted lifecycle paths
• Background in ecommerce, especially with tools like Shopify, Klaviyo or Recharge
• Exposure to monetisation levers such as usage-based pricing, expansion triggers or plan migrations

AI at Gorgias
At Gorgias, AI is a natural extension of how we work and build. Our teams use it every day to research, write, analyze, code, and craft better customer experiences. Everyone has access to premium AI tools (ChatGPT, Claude, Granola & others) and an annual L&D budget to explore new ones.

The real magic happens when we share what we learn. Our #powerup Slack channel is a digital petri dish of new tools and workflows, and each team has AI champions who showcase fresh ideas during weekly company-wide standups, now practically AI demo sessions.

Diversity & Inclusion at Gorgias
We’re committed to creating an inclusive environment where everyone can thrive. We welcome applicants from all backgrounds, experiences, and perspectives because diverse teams drive innovation and better decision-making.