Licensing Lead, Strategic Sales

Lululemon Athletica; Vancouver; Hybrid; CAD 81,000 - 107,000; Full time

Job summary

An innovative performance apparel company seeks a Strategic Sales, Licensing Lead to enhance brand presence through partnerships with universities and professional leagues. This hybrid role involves collaborating across various teams to drive marketing initiatives and manage licensing agreements. The ideal candidate will possess strong relationship management skills and a passion for building community connections. Join a forward-thinking firm that prioritizes equity and inclusion, while offering a dynamic work environment that fosters personal and professional growth.

Benefits

Extended health and dental benefits

Paid time off

Savings and retirement plan matching

Generous employee discount

Fitness & yoga classes

Parenthood top-up

Development course offerings

Mentorship programs

Leadership series

Qualifications

• 3+ years experience in relationship management or sales roles.
• Strong computer skills, proficient in Outlook, Excel, and Smartsheets.

Responsibilities

• Partner with Universities and Pro Leagues to grow the brand through strategic licensed products.
• Manage existing partnerships and develop new strategic licenses.

Skills

Relationship Management

Sales

Customer Service

Data Analysis

Communication

Tools

Outlook

Excel

Smartsheets

Job description

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

Through our product and our culture, we build quality and diverse relationships across North America that ignite positive guest experiences and create a lasting brand impact beyond our vertical channels. Drive awareness and acquisition by meeting guests where they are. Create and shift perceptions by extending brand reach and credibility. Grow retention and lifetime value by driving traffic to owned channels. Build community by supporting ambassadors & local businesses.

a day in the life: what you’ll do

• The Strategic Sales, Licensing Lead is responsible for partnering with Universities, Pro Leagues and influential companies that can grow the lululemon brand through distribution of strategic Licensed Products.
• Identify new strategic licenses and develop brand building relationships in new and existing channels, while managing the existing portfolio of partnerships focusing on quality growth (University/Pro League/Agency).
• Work cross-functionally with Sales, Operations, Production, Design, Product Development, Responsible Supply Chain, Merchandising and Marketing teams.
• Develop and rollout of external facing resources required to educate and inform licensing teams of lululemon process/policy.
• Lead Marketing ideation calls between Licensing Directors, University Marketing Teams and lululemon Marketing/Community teams to support Key Campaigns and Initiatives.
• Confidently track and analyze licensing data for monthly, quarterly and annual reviews.
• Responsible for Major Licensing Agreements to be executed and remain compliant. Escalate and identify any operations shifts needed.
• Maintain strong communication with Licensing Directors/Agencies and ensure seamless experience around business timelines and expectations, and understanding unique needs of each market/account.
• Attend summits/conferences as needed to represent lululemon alongside Manager and peers.
• Responsible for creating a culture that celebrates diversity, is committed to equity, and empowers us to hold each other accountable for always practicing inclusive behaviors.

qualifications

• Willing and able to travel within the US and Canada as needed.
• 3+ years experience in a relationship management, sales or customer service role.
• You are an independent leader; this is a field-based position.
• You have strong computer skills, proficient in Outlook, Excel, and Smartsheets.
• Organized and able to manage a calendar.

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

Additional Notes
Authorization to work in Canada is required for this role.

Compensation and Benefits Package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $81,500-$107,000 CAD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans.
• Paid time off.
• Savings and retirement plan matching.
• Generous employee discount.
• Fitness & yoga classes.
• Parenthood top-up.
• Extensive catalog of development course offerings.
• People networks, mentorship programs, and leadership series (to name a few).

workplace arrangement

This role is classified as Hybrid under our SSC Workplace Policy: In-person collaboration and/or office-based work is necessary or important for the role. Work is mainly performed onsite, 4-5 days per week depending on role requirements.