Lead Web Analyst

SurveyMonkey; Ottawa; Hybrid; CAD 70,000 - 110,000; Full time

Job summary

A leading survey platform seeks a Lead Web Analyst to drive user behavior analysis and conversion optimization. You will partner with cross-functional teams to provide data-driven insights that impact sign-ups and growth. If you have extensive experience in web analytics and Amplitude, we would love to hear from you.

Qualifications

• 7+ years in marketing/product analytics focused on web and user journeys.
• Expert in Amplitude with hands-on experience.
• Strong communicator translating data into stories.

Responsibilities

• Analyze user journeys in Amplitude to uncover optimization opportunities.
• Build performance frameworks and track KPIs for conversion and engagement.
• Lead analytics for web initiatives and drive experimentation.

Skills

Amplitude

Data analysis

User journey analysis

SQL

A/B testing

Communication

Dashboard development

Education

Bachelor's degree in related field

Tools

Tableau

GTM

Jira

Confluence

Job description

SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, it’s like having a team of expert researchers at your fingertips.

Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at surveymonkey.com .

What we’re looking for

We’re looking for an experienced Lead Web Analyst with expert-level Amplitude knowledge to join our fast-moving Web team. You’ll drive deep user behavior analysis, surface conversion opportunities, and deliver insights that directly impact sign-ups, lead conversion, and MQL growth. You’ll be the analytics lead for web optimization, partnering with cross-functional teams to guide decisions through data.

What you’ll be working on

• Analyze user journeys in Amplitude to uncover friction points, behavioral insights, and optimization opportunities across self-serve and sales-assisted funnels.
• Build web performance frameworks to track and improve KPIs related to conversion, engagement, and user flow.
• Develop dashboards and reports using Tableau and Amplitude, delivering clear, executive-ready insights on trends, shifts, and growth opportunities.
• Support A/B testing with data-driven hypotheses, success criteria, and impact analysis across key pages and flows.
• Ensure clean, accurate tracking, managing GTM implementation and collaborating with Engineering to validate pipelines and event logic.
• Tell clear data stories, translating behavior into actionable recommendations with business impact.
• Lead analytics for web initiatives, proactively surfacing insights that drive experimentation and reduce drop-off.
• Collaborate across teams, aligning data work with Marketing, Product, Engineering, and RevOps goals using tools like Jira and Confluence.

We’d love to hear from people with

• 7+ years in marketing/product analytics, focused on web and user journey analysis for B2B or self-serve digital funnels.
• Advanced Amplitude skills with hands-on experience in funnel analysis, segmentation, and optimization.
• Strong communicator with the ability to turn complex data into compelling stories for executive audiences.
• SQL proficiency and experience building dashboards in Tableau.
• Expertise in A/B testing, data instrumentation, and managing GTM/web tracking.
• Experience working cross-functionally in fast-paced or high-growth environments.
• Bonus Tools: Amplitude, GA4, Eppo, Crazy Egg, Tableau, GTM, Snowflake, SQL
• Bonus Workflow: Jira, Confluence

SurveyMonkey believes in-person collaboration is valuable for building relationships, fostering community, and enhancing our speed and execution in problem-solving and decision-making. As such, you will be required to work from a SurveyMonkey office up to 1 day per week.

#LI - Hybrid

SurveyMonkey is a place where the curious come to grow. We’re building an inclusive workplace where people of every background can excel no matter their time zone. At SurveyMonkey, we weave employee feedback and our core values into everything we do to create forward-looking benefits policies, employee programs, and an award-winning culture, including our annual holiday refresh, our annual week of service , learning and development opportunities like Curiosity Week , and our C.H.O.I.C.E Fund .

Our commitment to an inclusive workplace

SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.

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