Lead User Acquisition Engineer

Million Victories; Augusta; Hybrid; CAD 115,000; Full time

Job summary

A leading mobile game studio is seeking a Lead User Acquisition Engineer to enhance UA performance and strategy. You will work cross-functionally to optimize campaigns and mentor team members. The ideal candidate has over 5 years in Growth Engineering within the mobile industry and is analytical with a tech-friendly approach. This role supports remote work and offers a competitive salary.

Benefits

Hybrid work: 3 days remote per week

Flexible working hours

Shareholder opportunity

Lunch card: €8/day

Access to sports equipment

Training & conferences support

Qualifications

• 5+ years of experience in Growth Engineering and Performance Marketing in the mobile industry.
• Deep knowledge of UA platforms, tools, frameworks, and MMPs.
• Ability to mentor and grow team members through feedback.

Responsibilities

• Lead the data-driven UA strategy and improve performance.
• Optimize MMP & Networks setups for campaign efficiency.
• Conduct deep-dive analyses to identify growth levers.

Skills

Growth Engineering

Performance Marketing

Analytical mindset

Mentoring

Tech-friendly approach

Tools

UA Platforms

MMPs

Data analysis tools

Job description

Overview

The Studio

At Million Victories, we aim to bring the powerful emotions of Massively Multiplayer Online (MMO) games to millions of players: the thrill of epic battles, the pride of shared progress, the strength of a united community! To achieve this, we are redefining the genre: we create unique, innovative, and accessible MMO games for mobile. Backed by the successful completion of a nearly $40 million funding round, including both primary and secondary investments, and supported by a team of 35 professionals, we are accelerating our growth to take our game to the next level.

Our values: ambition, originality, respect.

Our culture: we believe it’s possible to pursue excellence within a culture of kindness.

At Million Victories, performance grows from trust, autonomy, and the richness of diverse backgrounds and perspectives.

Working At Million Victories Means

• Having your initiatives recognized and valued
• Enjoying real autonomy in how you organize your work
• Joining a welcoming, supportive, and committed team

Curious to see more? Take a peek behind the scenes on our Instagram!

Your Mission

As our Lead User Acquisition Engineer, your mission is to support the ambitious expansion of Million Lords by improving UA performance. You will play a strategic role in shaping our UA roadmap, working at the intersection of User Acquisition, Business Intelligence, and Creative teams. You will become the data power-user and technical backbone of our UA team, rethinking, testing, and optimizing UA operations.

You Will

• Lead the data-driven UA strategy, exploring new methods and technologies to improve performance
• Optimize MMP & Networks setups, maximizing signal quality and campaign efficiency
• Challenge budget allocation logic, bringing critical thinking and analytical depth to testing processes (creatives, networks, campaign types) and campaign optimization (engagement, retargeting, BAU)
• Identify and evaluate tools and channels, ensuring we are always one step ahead
• Leverage third-party data sources and predictive modeling, enabling fast, data-driven decisions
• Conduct deep-dive analyses, collaborating with business intelligence and tech profiles to identify growth levers
• Lead campaign automation, streamlining and enhancing efficiency
• Mentor team members, fostering their professional growth

You’ll work closely with marketing, business intelligence, and creative teams, and be a strong partner to leadership in defining what UA should look like for a fast-scaling mobile game.

Your profile

You Have

• 5+ years of experience in Growth Engineering and Performance Marketing in the mobile industry
• Deep knowledge of UA platforms, tools, frameworks, and MMPs
• Strong analytical mindset, with critical thinking and a habit of questioning the status quo
• Ability to mentor and guide team members, and grow others through feedback and collaboration
• Tech-friendly and experimental approach, you are comfortable exploring tools, APIs, or models to gain an edge
• Ability to manage and prioritize multiple projects with high ownership and autonomy
• Fluent in English, knowledge of French is a plus

If you’re excited by the idea of working cross-functionally and translating between business needs and technical solutions, you’re in the right place.

Perks

• Hybrid work: 3 days remote per week
• Flexible working hours with the option of a 4.5-day week
• Opportunity to become a shareholder of the company

And Of Course

• Lunch card: €8/day, 50% covered by the company
• Access to sports equipment in the office
• Training & conferences supported to help you grow
• Quarterly/Monthly team lunches and a Christmas gift card
• …and more!

Recruitment Process

We care about making this first exchange a meaningful one:

• Initial phone call with Mélissa Arcelin, our HR Officer, to understand your background and walk you through the process.
• Interview with Charles Jacquet our CMO, to align on expectations and vision.
• Case study to assess your problem-solving and strategic thinking.
• Discussion with Pauline Berger, our Lead UA and William Rekshan, our Lead BI to understand how you’ll collaborate.
• Final discussion with Benoît Ducrest, our CEO.

Additional information

Contract: Full-time, based in Lyon, Paris, or remotely

Start date: As soon as possible

Median Salary: €70,000 per year