Lead, Social Media & Content Strategy

TieTalent; Quebec; Remote; CAD 60,000 - 80,000; Full time

Job summary

A leading home retailer is seeking a creative Lead for Social Media & Content Strategy for a 1-year maternity leave contract. This role involves executing platform-specific strategies, managing content calendars, and leading influencer partnerships. Ideal candidates have 3-5 years of social media experience and a strong understanding of content performance. The position offers full-time employment and remote work flexibility.

Qualifications

• 3–5 years of experience in social media strategy and execution.
• Proven experience managing influencer relationships and campaigns.
• Strong understanding of content performance across social platforms.

Responsibilities

• Build and execute platform-specific strategies for various social media.
• Manage the daily content calendar and community engagement.
• Track KPIs using analytics tools and adjust strategy based on performance.

Skills

Social media strategy

Influencer relationship management

Content performance analysis

Hootsuite

Canva

Bilingual (English / French)

Tools

Hootsuite

Canva

CapCut

Job description

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Lead, Social Media & Content Strategy

Remote | 1-Year Maternity Leave Contract (Potential for Extension)

Linen Chest is seeking a creative, strategic, and hands-on social media lead to join us for a 1-year maternity leave contract, with the potential to extend. In this role, you’ll guide the voice and content strategy for one of Canada’s most-loved home retailers.

About the Company

Linen Chest is a leading home retailer in Canada, known for quality products and excellent customer service.

Job Description

What You’ll Do

• Build and execute platform-specific strategies for Instagram, TikTok, Facebook, Pinterest, and YouTube.
• Manage the daily content calendar, publishing schedule, and community engagement.
• Collaborate on content creation and maintain a consistent, elevated brand look and feel.
• Lead influencer and creator partnerships—from outreach to execution and performance tracking.
• Align social content with product launches, promos, and omnichannel campaigns.
• Host giveaways to drive growth and engagement.
• Respond to comments and DMs, and monitor brand mentions to stay connected with our audience.
• Track KPIs using analytics tools and adjust strategy based on performance.
• Stay current on platform trends, algorithm changes, and new content formats.
• Partner with paid media to amplify organic content.

Skills & Qualifications

• 3–5 years of experience in social media strategy and execution.
• Proven experience managing influencer relationships and campaigns.
• Strong understanding of content performance across social platforms.
• Comfortable using tools like Hootsuite, Canva, CapCut, and native publishing / analytics features.
• Data-driven mindset with experience interpreting social metrics.
• Highly organized and self-motivated, especially in a remote work environment.
• Bilingual (English / French) is a plus.

How to Apply

Send us your resume along with links or samples of your best social and influencer work.

Additional Information

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industry: Technology, Information and Internet

This job is active and accepting applications.