Lead Qualification Specialist

ROCKWOOL Group; Milton; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading building material company in Milton is seeking a Lead Qualification Specialist to assess and qualify inbound leads, ensuring they match the products or services offered. The ideal candidate has 1-3 years of experience in sales or marketing, excels in communication, and is proficient with CRM tools. This role is crucial for increasing lead conversion rates and contributes significantly to revenue growth. The position is fully on-site, offering a comprehensive benefits package.

Benefits

Comprehensive medical and dental plans

Retirement pension matching program

Generous paid time off

Educational assistance

Fitness reimbursement

Qualifications

• 1-3 years in a sales, marketing, or customer service role.
• Experience in lead qualification or generation is a plus.
• Strong communication skills with the ability to adapt to different audiences.

Responsibilities

• Evaluate and qualify inbound leads from various channels.
• Initiate outreach to potential customers to gather information.
• Document lead interactions in the CRM system.
• Engage with leads who are not ready to speak to sales.
• Collaborate with sales and marketing teams to improve lead quality.
• Track and report on key lead metrics.

Skills

Excellent verbal and written communication skills

Strong understanding of sales process

Proficiency with CRM software

Ability to interpret lead data

Strong attention to detail

Education

1-3 years in a sales, marketing, or customer service role

Tools

Microsoft Dynamics 365

Job description

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We are seeking a Lead Qualification Specialist based in our Milton location to join the Sales Operations team.

This is a fully on-site role in our Milton, ON head office.

Ready to help build a better future for generations to come?

In an ever-changing, fast paced world, we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions.

Join us and make a difference!

Your future team :

• Lead Qualification Specialist reports to the Sales Enablement Manager and will work very closely with Sales and Marketing Teams. Being the critical link between ROCKWOOL and our customers, you ensure they are presented with stone wool solutions that help to address their challenges and make a difference to people’s everyday lives.

What you will be doing :

The Lead Qualification Specialist will play a crucial role in the sales process by identifying, qualifying, and nurturing potential customers. This role is responsible for assessing inbound leads, evaluating their needs, and determining their level of interest and fit with ROCKWOOLS products or services. The Lead Qualification Specialist will collaborate closely with the Sales and Marketing teams to ensure high-quality leads are passed to sales representatives, ultimately contributing to increased conversion rates and revenue growth.

• Lead Assessment & Qualification : Evaluate and qualify inbound leads from various channels (e.g., website, social media, email) using established criteria to determine their readiness for the sales process.
• Initial Contact & Discovery : Initiate timely outreach to potential customers via phone, email, or other communication platforms to gather essential information and assess their needs.
• Data Management & CRM : Accurately document lead interactions, insights, and qualification details in our CRM system (Microsoft Dynamics 365) to ensure seamless handoffs to the sales team.
• Lead Nurturing : Engage with leads who are not immediately ready to speak to a salesperson, providing valuable information and periodic follow-ups to maintain interest and build relationships.
• Collaboration with Sales & Marketing Teams : Work closely with sales enablement, sales representatives and the marketing team to refine lead qualification criteria, improve lead quality, and optimize lead handoff processes.
• Reporting & Analysis : Track and report on key metrics such as lead conversion rates, qualification success rates, and lead source performance, offering insights to improve the lead qualification process.

What you bring :

• Experience : 1-3 years in a sales, marketing, or customer service role. Experience in lead qualification, lead generation, or the manufacturing / construction sector is a strong plus.
• Communication Skills : Excellent verbal and written communication skills, with the ability to build rapport quickly and adapt communication style to different audiences.
• Sales & Customer Insight : Strong understanding of the sales process and ability to identify customer needs and pain points.
• Tech-Savvy : Proficiency with CRM software (e.g., Microsoft Dynamics 365) and basic knowledge of marketing automation tools.
• Analytical Skills : Ability to interpret lead data and make data-driven decisions to improve lead qualification processes.
• Organizational Skills : Strong attention to detail, organizational skills, and the ability to manage multiple leads and follow-up activities effectively.

What we offer :

• Competitive Pay & Benefits from Day 1 : Comprehensive medical, dental, massage therapy, and vision plans.
• Retirement Pension Matching Program
• Paid Time Off : Generous PTO, paid holidays, and top up plans for maternity and paternity leave.
• Educational Assistance & Career Growth : Invest in your future.
• Wellness Perks : Fitness reimbursement and EAP access.
• Safety First : Company-provided PPE and programs to keep you protected

Who we are :

Founded in 1937 in Denmark, ROCKWOOL transforms volcanic rock into sustainable, innovative products that improve lives and communities. With over 12,000 employees across 51 manufacturing facilities in 40+ countries, we share one common mission : to release the natural power of stone to enrich modern living. Sustainability is central to our business strategy. Through our partnership with One Ocean Foundation and in connection with our sponsorship of the Denmark SailGP team, we help raise awareness around ocean health challenges in an effort to accelerate solutions to protect it.

Work Environment & Conditions :

Our offices are designed to inspire collaboration, creativity, and meaningful social interactions., empowering employees to achieve balance and bring their best selves to work. ROCKWOOL is deeply committed to giving back to our communities. Through global philanthropic initiatives, community involvement, and sustainability efforts, we strive to create a positive impact in the communities we serve.

Our Culture and Commitment :

We are dedicated to fostering an inclusive workplace where everyone feels valued, respected, and heard. With employees representing 79 nationalities, we champion diversity, provide equal opportunities, and actively combat all forms of discrimination. At ROCKWOOL, you'll find a welcoming team environment built on what we proudly call “ The ROCKWOOL Way ”. This cultural foundation reflects our core values : ambition, responsibility, integrity and efficiency.

ROCKWOOL is proud to be an Equal Opportunity Employer. We assess all qualified candidates based solely on their skills and qualifications, without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

Seniority level

Seniority level

Not Applicable

Employment type

Employment type

Full-time

Job function

Industries

Wholesale Building Materials

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