Lead Product & Lifecycle Growth Marketer

Scribd, Inc.; Vancouver; Hybrid; CAD 151,000 - 192,000; Full time

Benefits offered by this job

Flexible work model

Health, dental, and vision coverage

Paid time off

Retirement matching

Learning and development programs

Job summary

Scribd, Inc. is looking for a Senior Product & Lifecycle Growth Marketing professional in Vancouver. This role involves owning marketing strategy for Everand and Fable, leading campaigns, and measuring impact. The ideal candidate has over 6 years in marketing with hands-on experience in campaign execution and data analysis.

The position offers comprehensive benefits, including flexible work options and generous paid time off, fostering a supportive environment for professional growth.

Qualifications

• 6+ years in growth, lifecycle, or product marketing.
• A track record of owning GTM strategy and execution.
• Hands-on experience in campaign automation platforms.

Responsibilities

• Own positioning and messaging for Everand and Fable.
• Lead go-to-market strategy for new features.
• Build campaigns in Iterable across email and push notifications.

Skills

Growth marketing

Lifecycle marketing

Campaign execution

Data analysis

Writing skills

GTM strategy

Tools

Iterable

Job description

About The Role

You own Product & Lifecycle Growth marketing for Everand and Fable, end to end. Everand is our audiobook and ebook subscription product; Fable is our book-tracking and discovery community. Both are built for people who love books and reading. You'll set the positioning, plan the launches, build and ship the campaigns yourself, and measure what they move.

This is a senior individual contributor role built for a self‑starter who is energized by both the strategy and the build. You'll go from a launch narrative one day to building the campaign in Iterable the next, and you'll go hands‑on whenever that’s the fastest path to impact.

What You’ll Do

• Own positioning and messaging for Everand and Fable across features, launches, and seasonal moments, tailored to each brand’s audience and stage.
• Lead go‑to‑market for new features and product updates, from concept through launch and adoption.
• Build and ship the campaigns yourself across email, push, and in‑app in Iterable, including audience segmentation and technical setup.
• Partner with the dedicated lifecycle team to align launch moments with the always‑on program, and own member and brand communications across those moments.
• Partner with Product and Brand to shape the roadmap and keep messaging consistent with each brand’s voice.
• Define the metrics, set targets, instrument tracking before launch, and report on impact.
• Test and iterate on messaging, timing, and targeting, and turn what works into a repeatable playbook.
• Contribute to growth across the funnel, partnering with Product and Brand.

What You’ll Bring

• 6+ years in growth, lifecycle, or product marketing in a subscription or consumer product business, with hands‑on campaign execution.
• A track record of owning GTM strategy and shipping the execution yourself.
• Hands‑on experience building campaigns in a marketing automation platform (Iterable or similar).
• Strong writing skills, with the ability to own brand voice and turn it into copy that ships.
• Comfort self‑serving in data: you can read a query or dashboard and use it to make decisions.
• A founder/owner mindset, you move on a priority without waiting for a fully specified brief, and a genuine love of books and reading.

Salary

In the state of California, the reasonably expected salary range is between $144,000 and $216,500.

In the United States, outside of California, the reasonably expected salary range is between $119,000 and $205,500.

In Canada, the reasonably expected salary range is between $151,000 CAD and $192,000 CAD.

Location

Employees must have their primary residence in or near one of the following cities. This includes surrounding metro areas or locations within a typical commuting distance:

United States

• Atlanta
• Austin
• Boston
• Dallas
• Denver
• Chicago
• Houston
• Jacksonville
• Los Angeles
• Miami
• New York City
• Phoenix
• Portland
• Sacramento
• Salt Lake City
• San Diego
• San Francisco
• Seattle
• Washington D.C.

Canada

• Ottawa
• Toronto
• Vancouver

Mexico

• Mexico City

Benefits

• Scribd Flex (flexible work model)
• Comprehensive health, dental, and vision coverage
• Mental health support and disability coverage
• Generous paid time off, including vacation, sick time, holidays, winter break, volunteer time, and sabbaticals
• Paid parental leave and family support benefits
• Retirement matching and employee equity
• Learning and development programs and professional growth opportunities
• Wellness and home office stipends
• Complimentary access to the Scribd, Inc. suite of products
• Enterprise access to leading AI tools

Equal Employment Opportunity

Scribd, Inc. is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.

We want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments we can make to better accommodate your needs by emailing [e-mail] at any point in the interview process.

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