Lead Product & Lifecycle Growth Marketer

Scribd, Inc.; Ottawa; On-site; CAD 151,000 - 192,000; Full time

Benefits offered by this job

Scribd Flex

Health coverage

Mental health support

Paid time off

Parental leave

Equity opportunity

Learning & development

Wellness stipend

Job summary

Scribd, Inc. is seeking a senior growth marketer to own Everand and Fable lifecycle campaigns end-to-end. You’ll own positioning, plan launches, run campaigns across email, push, and in-app, and measure impact. This is a hands-on, self-starting role combining strategy with execution for two book-loving brands.

You’ll collaborate with lifecycle, product, and brand teams to maintain a consistent voice, define success metrics, and drive growth through thoughtful experimentation.

Qualifications

• 6+ years in growth, lifecycle, or product marketing with hands-on campaigns.
• Proven GTM strategy ownership and execution.
• Hands-on experience building campaigns in a marketing platform.
• Strong writing to own brand voice and ship copy.
• Comfort reading dashboards to drive decisions.

Responsibilities

• Own positioning and messaging for Everand and Fable across features, launches, and seasonal moments.
• Lead go-to-market for new features from concept to adoption.
• Build and ship campaigns across email, push, and in-app in Iterable.
• Partner with lifecycle team to align launches with Always-On program.
• Shape roadmap with Product and Brand to maintain consistent voice.
• Define metrics, targets, instrumentation, and report impact.
• Test and iterate messaging, timing, and targeting to build repeatable playbooks.
• Contribute to growth across the funnel with Product and Brand.

Skills

Campaign management

Lifecycle marketing

Growth hacking

Email marketing

Brand voice copywriting

Data analysis

Tools

Iterable

Marketing automation

Job description

Scribd, Inc. is on a mission to advance human understanding. Our four products — Scribd®, Slideshare®, Everand™, and Fable — help billions of people across the globe move beyond access and into insight, application, and expertise.

Culture at Scribd, Inc.

We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.

We believe the best work happens when individual flexibility is balanced with meaningful community connection. Scribd Flex empowers employees to choose the workstyle and location that support their best performance, while committing to intentional in‑person moments that strengthen collaboration and culture. Occasional in‑person attendance is required for all Scribd, Inc. employees, regardless of location.

So what are we looking for in new team members? At Scribd, Inc., we hire for “GRIT”. Traditionally defined as the intersection of passion and perseverance toward long‑term goals, GRIT reflects the mindset we expect from every employee. For us, it also serves as a practical framework for how we work: setting and achieving Goals, delivering Results within your role, contributing Innovative ideas and solutions, and strengthening the broader Team through collaboration and attitude.

This posting reflects an approved, open position within the organization.

About The Role

You own Product & Lifecycle Growth marketing for Everand and Fable, end to end. Everand is our audiobook and ebook subscription product; Fable is our book‑tracking and discovery community. Both are built for people who love books and reading. You'll set the positioning, plan the launches, build and ship the campaigns yourself, and measure what they move.

This is a senior individual contributor role built for a self‑starter who is energized by both the strategy and the build. You'll go from a launch narrative one day to building the campaign in Iterable the next, and you'll go hands‑on whenever that's the fastest path to impact.

What You'll Do

• Own positioning and messaging for Everand and Fable across features, launches, and seasonal moments, tailored to each brand's audience and stage.
• Lead go‑to‑market for new features and product updates, from concept through launch and adoption.
• Build and ship the campaigns yourself across email, push, and in‑app in Iterable, including audience segmentation and technical setup.
• Partner with the dedicated lifecycle team to align launch moments with the always‑on program, and own member and brand communications across those moments.
• Partner with Product and Brand to shape the roadmap and keep messaging consistent with each brand's voice.
• Define the metrics, set targets, instrument tracking before launch, and report on impact.
• Test and iterate on messaging, timing, and targeting, and turn what works into a repeatable playbook.
• Contribute to growth across the funnel, partnering with Product and Brand.

What You'll Bring

• 6+ years in growth, lifecycle, or product marketing in a subscription or consumer product business, with hands‑on campaign execution.
• A track record of owning GTM strategy and shipping the execution yourself.
• Hands‑on experience building campaigns in a marketing automation platform (Iterable or similar).
• Strong writing skills, with the ability to own brand voice and turn it into copy that ships.
• Comfort self‑serving in data: you can read a query or dashboard and use it to make decisions.
• A founder/owner mindset, you move on a priority without waiting for a fully specified brief, and a genuine love of books and reading.

At Scribd, Inc., your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role, level, and geographic location. San Francisco is our highest geographic market in the United States.

In the state of California, the reasonably expected salary range is between $144,000 to $216,500.

In the United States, outside of California, the reasonably expected salary range is between $119,000 to $205,500.

In Canada, the reasonably expected salary range is between $151,000 CAD to $192,000 CAD.

We carefully consider a wide range of factors when determining compensation, including but not limited to experience; job‑related skill sets; relevant education or training; and other business and organizational needs. The salary range listed is for the level at which this job has been scoped. In the event that you are considered for a different level, a higher or lower pay range would apply. This position is also eligible for a competitive equity ownership, and a comprehensive and generous benefits package.

Working at Scribd, Inc.

Employees must have their primary residence in or near one of the following cities. This includes surrounding metro areas or locations within a typical commuting distance.

United States

• Atlanta
• Austin
• Boston
• Dallas
• Denver
• Chicago
• Houston
• Jacksonville
• Los Angeles
• Miami
• New York City
• Phoenix
• Portland
• Sacramento
• Salt Lake City
• San Diego
• San Francisco
• Seattle
• Washington D.C.

Canada

• Ottawa
• Toronto
• Vancouver

Mexico

• Mexico City

Benefits At Scribd, Inc.

• Scribd Flex (flexible work model)
• Comprehensive health, dental, and vision coverage
• Mental health support and disability coverage
• Generous paid time off, including vacation, sick time, holidays, winter break, volunteer time, and sabbaticals
• Paid parental leave and family support benefits
• Retirement matching and employee equity
• Learning and development programs and professional growth opportunities
• Wellness and home office stipends
• Complimentary access to the Scribd, Inc. suite of products
• Enterprise access to leading AI tools

Scribd, Inc. is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences creates a foundation for the best ideas.