Lead- Non-Air Loyalty Partnerships (100567)

WestJet; Calgary; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

WestJet is seeking a Lead, Non-Air Loyalty Partnerships to oversee and enhance loyalty partnerships. This position focuses on partner relationship management and requires strong analytical and negotiation skills. Join a collaborative team in a hybrid environment that values customer engagement and strategic growth.

Benefits

Travel privileges for you and your family

Savings and Benefit programs

Fun and friendly culture

Qualifications

• 5+ years of experience in account management or customer loyalty.
• Deep knowledge of loyalty program design and execution.
• Expertise in data-driven decision-making.

Responsibilities

• Lead and manage relationships with key loyalty partners.
• Oversee tracking and reporting of key performance indicators.
• Collaborate with internal teams on partner-related initiatives.

Skills

Negotiation

Interpersonal Skills

Analytical Skills

Strategic Thinking

Education

Bachelor’s degree in Business, Marketing, or related field

Master’s degree preferred

Tools

CRM platforms

Loyalty management platforms

Analytics tools

Job description

Employment Type:Full-time Regular

City:Calgary, AB (YYC)

Posting Open Date: 06/10/2025

PostingClose Date: 06/24/2025 (Please note the posting will close at 11:59pm MST)

Why WestJet:

Every WestJet journey has the potential to enrich lives; a career with us is no exception.

WestJet arrived on the Canadian airline scene in 1996 and changed the industry for the better. We made air travel more affordable for Canadians and now we're going global.

Please note: This is a hybrid work position in Calgary Alberta and requires in-person collaboration at the WestJet Campus (22 Aerial Place NE) a minimum of 3 days per week. This provides flexibility the remaining 40% of the work week. This hybrid work plan allows for critically important learning, collaboration and networking with our colleagues. Specific days in the office are agreed upon by the team.”

Join us, this is where your career story takes off.

Overview of role:

The Lead, Non-Air Loyalty Partnerships is responsible for overseeing WestJet’s loyalty partnerships with key partners. This position requires a deep understanding of loyalty program dynamics, partner relationship management, and data-driven decision-making. The Lead, Non-Air Loyalty Partnerships will play a key role in managing loyalty partnerships which deliver on WestJet Rewards’ promise of everyday engagement for members.

Key Responsibilities:

Loyalty Partner Management:

• Lead and manage relationships with key loyalty partners.
• Serve as the point of contact for complex partner issues, ensuring the highest level of satisfaction and collaboration.
• Develop and implement strategies to optimize existing loyalty partnerships and drive business growth for WS and partners.
• Take ownership of the loyalty partner roadmaps, ensuring that partnerships evolve with a focus on long-term partner and customer engagement.

Performance Optimization & Reporting:

• Develop a comprehensive annual account plan that aligns WS and Partner objectives, driving member engagement, satisfaction and account growth.
• Oversee the tracking, analysis, and reporting of key performance indicators (KPIs) for all partner-related loyalty activities, ensuring alignment with business goals.
• Deliver actionable insights and recommendations to senior leadership based on data and partner feedback.
• Conduct in-depth business reviews with partners to assess loyalty partnership performance and identify opportunities for improvement.

Leadership & Cross-Functional Collaboration:

• Collaborate with internal teams such as member engagement, marketing and analytics to drive cross-functional alignment and execution of partner-related loyalty initiatives.
• Lead internal and external meetings to ensure alignment with program goals, timelines, and deliverables.
• Collaborate with senior leadership, broader loyalty, marketing, and analytics teams to refine and evolve loyalty partner value propositions.
• Ensure successful, on-time delivery of initiatives, balancing priorities and managing resources effectively.

Customer-Centric Focus:

• Ensure that loyalty partnerships are designed and executed with a clear focus on driving member engagement, loyalty and customer satisfaction.
• Utilize customer insights and market research to inform loyalty partnership enhancements, ensuring relevant and impactful loyalty offerings.
• Leverage feedback from partners and customers to continuously refine loyalty partnerships and deliver exceptional value.

Skills and Qualifications:

• Bachelor’s degree in Business, Marketing, or related field (Master’s degree or equivalent preferred).
• 5+ years of experience in account management (within the Airline or Loyalty industries), strategic partnerships, or customer loyalty, with a demonstrated track record of success in managing large-scale or complex partnerships.
• Advanced negotiation, communication, and interpersonal skills, with the ability to engage senior-level stakeholders.
• Deep knowledge of loyalty program design, execution, and performance optimization.
• Strong business acumen and ability to understand partner objectives while aligning them with company goals.
• Expertise in using CRM, analytics, and loyalty management platforms to track program performance and make data-driven decisions.
• High-level strategic thinking with an ability to implement innovative solutions for partner engagement and customer loyalty.

• Personal Attributes:
  • Strong leadership qualities with the ability to inspire and guide teams.
  • Strategic and visionary with a results-driven focus.
  • Problem-solving mindset, with a creative approach to overcoming challenges.
  • Ability to work in a fast-paced, dynamic environment while managing competing priorities.
  • Exceptional organizational skills and attention to detail.

Key Competencies:

• Strategic thinking and innovation
• Partner relationship development and negotiation
• Analytical skills and data-driven decision making
• Cross-functional collaboration and team leadership

The benefits of being aWestJetter:

WestJet provides allWestJetterswith a competitive total rewards package. On top of that, we offer:

• A fun and friendly culture with colleagues who work together to win
• Travel privileges for you and your family, effective from your start date
• Savings and Benefit programs that are flexible to meet your specific needs

Think we are a fit? Apply now!

About WestJet Group of Companies

Together with WestJet's regional airline, WestJet Encore, we offer scheduled service to more than 100 destinations in North America, Central America, the Caribbean and Europe and to more than 175 destinations in over 20 countries through our airline partnerships.

Our Safety Promise

At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. As safety and security is a shared responsibility, it is expected that you will use safe work practices to ensure your well-being and the safety of others.

WestJet recognizes that the use of Alcohol and Drugs can adversely impact a safe work environment and the well-being of others including guests, suppliers and the public, as well as place WestJet's operations at risk. All roles that are identified as safety sensitive are required to pass a Pre-Employment Alcohol and Drug Test as per WestJet's Alcohol and Drug Policy.

Our Commitment to Diversity and Inclusion

We embrace what makes us each unique, and what makes us uniquely WestJet – and that is our people. WestJet is committed to creating an inclusive workplace that celebrates our differences by way of diversity, equity, and inclusion. As an equal opportunity employer, we want to you bring your full self to work and feel appreciated for your contributions.

At WestJet, we welcome unique skills, experiences, and backgrounds - if you’re passionate and excited about this role, we encourage you to apply even if you do not meet every single qualification in the posting. We are committed to inclusivity, equity, and accessibility in the selection process. If you require an accommodation during the recruiting process, please let our Talent Acquisition team know.

We thank all applicants for their interest in WestJet; however, only those candidates who are selected will be contacted.

For more information about everything WestJet, please visit WestJet.com.

#LI-LC1