Lead Medical Copywriter

Indegene; Mississauga; On-site; CAD 110,000 - 170,000; Full time

Job summary

Indegene in Canada is seeking a Medical Copywriter Lead to develop high-quality, compliant medical content for HCPs and patients across digital, print, social, email, and sales materials.

The role blends scientific accuracy with storytelling, requiring PAAB knowledge, regulatory collaboration, and close work with Medical, Legal, and Regulatory teams. Onsite near Toronto, with opportunities to shape global campaigns.

Qualifications

• 10+ years in medical content writing for pharma marketing.
• Experience creating HCP and patient content for omnichannel campaigns.
• Familiarity with cardiology, endocrinology, oncology, or rare diseases.

Responsibilities

• Create evidence-based promotional content for HCPs and patients across channels.
• Translate complex clinical data into clear, engaging messaging for diverse audiences.
• Align content with brand strategy, medical positioning, and omnichannel goals.
• Develop SEO-optimized medical content for digital platforms and portals.
• Collaborate with Medical, Marketing, and Regulatory teams for approvals.
• Monitor content engagement and optimize based on insights.
• Update materials with new scientific data and market trends.

Skills

Medical content writing

PAAB regulatory knowledge

SEO for medical content

CMS & CRM tools

Cross-functional collaboration

Audience targeting

Tools

Veeva

Salesforce

CMS

Job description

A skilled Medical copywriter Lead / Lead Promotional Medical Content Writer role will develop high-quality, engaging, and compliant medical content for omnichannel pharmaceutical marketing. This role requires expertise in crafting content and actionable but compliant medical copy for both healthcare professionals (HCPs) and patients across various platforms, including digital, print, social media, email campaigns, and sales enablement materials. The ideal candidate will blend scientific accuracy with creative storytelling to enhance brand messaging, therapy awareness, drive engagement, and ensure regulatory compliance.

Key Responsibilities:

• Create compelling, evidence-based promotional content for HCPs and patients across multiple channels (e.g., websites, eDetailers, webinars, emails, social media, brochures, videos).


• Translate complex scientific and clinical data into clear, engaging, and persuasive messaging tailored to different audiences.


• Align content with brand strategy, medical positioning, and omnichannel marketing goals.


• Develop SEO-optimized medical content for digital platforms, including websites, blogs, and online portals.


• Collaborate with marketing and creative teams to produce interactive content for omnichannel campaigns (eDetailing, mobile apps, AI-driven chatbots, and virtual events).


• Assist in developing personalized content journeys based on audience segmentation.


• Compliance & Scientific Integrity:


• Ensure all content adheres to regulatory and compliance requirements (FDA, EMA, PhRMA, etc.).


• Work closely with Medical, Legal, and Regulatory (MLR) teams to gain approvals for promotional materials.


• Maintain accuracy in referencing scientific literature and clinical guidelines.


• Collaboration & Stakeholder Management:


• Work with Medical Affairs, Brand, and Sales teams to align messaging with medical and commercial objectives. Participate in conversations to take brief, clarify queries and defend content with internal and external stakeholders.


• Partner with designers, UX teams, and digital marketers to enhance content delivery.


• Content Performance & Optimization:


• Monitor content engagement metrics and adapt strategies based on insights.


• Continuously update materials based on new scientific data, market trends, and HCP/patient feedback.

Key Qualifications & Skills:

Experience:

• 10+ years in medical content writing for pharma marketing, healthcare communications, or healthcare advertising agency.


• Experience in HCP and patient-focused content creation for omnichannel marketing.


• Knowledge of therapeutic areas like cardiology, endocrinology, oncology, or rare diseases is an advantage.


• Exposure to global markets (US/EU markets and their approval processes) will be a plus.

Technical & Soft Skills:

• Strong understanding of clinical research, scientific writing, and pharma promotional guidelines.


• Mandatory experience with PAAB. In particular, the candidate should have a solid understanding of how content needs to be written to support the best possible outcome during PAAB submission, as well as a good knowledge of the relevant regulations, requirements, and rules.


• Ability to simplify complex medical concepts for non-specialist audiences.


• Familiarity with SEO, UX writing, social media marketing, and email automation.


• Experience using content management systems (CMS), CRM platforms (Veeva, Salesforce), and analytics tools.


• Excellent project management, collaboration, and adaptability in fast-paced environments.


• Location: not far from Toronto as on site presence is needed.

Why Join Us?

• Work on cutting-edge pharmaceutical brands with a leading medical marketing team.


• Opportunity to innovate in digital health and omnichannel content strategies.


• A collaborative, growth-oriented environment with exposure to global campaigns.

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, candidate’s merit and qualification.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.