Lead, Marketing Operations

Bond Brand Loyalty Inc.; Ontario; Hybrid; CAD 80,000 - 110,000; Full time

Job summary

A leading company is seeking a Lead, Marketing Operations to manage and enhance marketing campaign execution. The ideal candidate has a background in B2B or B2C marketing environments and excels in CRM management and project oversight. This position offers a unique opportunity to shape future marketing operations and drive impactful growth strategies within a collaborative team environment.

Benefits

Innovative thinking rewards

Collaborative team culture

Qualifications

• Proven experience in marketing operations or related roles.
• Strong analytical skills with data analysis and reporting.
• Excellent project management skills.

Responsibilities

• Lead planning and execution of marketing strategies.
• Maintain and optimize CRM systems for initiatives.
• Develop performance metrics for marketing success.

Skills

Analytical Skills

Communication

Project Management

Collaboration

Education

Bachelor’s degree in marketing or Business Administration

Tools

CRM systems (e.g., HubSpot)

Marketing automation tools

Job description

Toronto/Remote/Hybrid
25 King Street West
Toronto, ON M5L 2A1, CAN

We build bonds. Bonds build growth. At Bond, we craft innovative solutions with the aim of forging stronger brand loyalty and building sustainable growth for our clients. As Lead, Marketing Operations you will play a key role within our marketing team, responsible for ensuring that our marketing campaigns are executed efficiently, effectively and that all details are appropriately accounted for.

This role seeks an organized, strategic thinker with strong analytical skills to manage logistics, track campaign performance, budgets, oversee CRM systems, and support marketing operations. It offers an exciting opportunity to oversee and enhance the execution of marketing programs across the organization. You will collaborate closely with cross-functional teams and key stakeholders to deliver impactful campaigns and scalable marketing solutions that elevate our brand and drive business success.

Preference to candidates located in the Greater Toronto Area (Ontario, Canada) or surrounding area.

As Lead, Marketing Operations, you will:

Operations Management:

• Lead the planning and execution of marketing strategies and initiatives to drive organizational objectives
• Oversee budget tracking and communication, resource allocation, and process optimization, ensuring efficient operations within the marketing team
• Ensure marketing operations are strategically aligned with organizational goals and objectives, facilitating seamless execution and impactful results
• Strong communications skills with the ability to work across cross functional teams and ensuring alignment/buy in.

CRM Management:

• Maintain and optimize CRM systems to support marketing initiatives
• Work closely with the sales and business development teams to ensure CRM data accuracy and utility
• Develop strategies to enhance customer engagement and retention through CRM insights

Innovation and Process Optimization:

• Identify and implement cutting-edge tools and technologies to enhance marketing operations capabilities and reporting accuracy
• Lead initiatives to streamline processes, improve workflows, and optimize resource allocation for maximum impact

Project Management:

• Lead and manage marketing projects from conception to completion, ensuring deadlines are met and objectives achieved
• Utilize project management tools and methodologies to track progress and manage resources effectively
• Communicate project status, risks, and opportunities to stakeholders regularly

Performance Metrics and Reporting:

• Develop and oversee the communication of performance metrics and KPIs to track marketing operations success and ROI
• Analyze and interpret data to provide actionable insights and recommendations for strategic adjustments

Campaign Tracking & Reporting:

• Develop and implement comprehensive tracking systems for all marketing campaigns and maintain an overall company marketing calendar is up to date ensuring key inputs from across the business
• Analyze campaign performance data to provide actionable insights
• Generate detailed reports on campaign metrics and KPIs to assess success and areas for improvement

Logistics & Coordination:

• Coordinate with cross-functional teams to ensure timely delivery and execution of marketing campaigns
• Manage logistics related to marketing events, ensuring all elements are seamlessly integrated
• Oversee the distribution of marketing materials and resources to relevant stakeholders

Your background:

• Bachelor’s degree in marketing, Business Administration, or related field
• Proven experience in marketing operations or related roles, within B2B or B2C marketing environments
• Proficiency in CRM systems (e.g., HubSpot) and marketing automation tools an asset
• Strong analytical skills with experience in data analysis and reporting
• Excellent project management skills, with experience in managing multiple projects simultaneously
• Strong communication and interpersonal skills, confident in engaging with team members and executive leaders alike
• Collaborative, solutions-oriented mindset with a passion for growth, continuous learning, and innovation
• Calm and adaptable in fast-paced environments, with a proactive approach to solving problems and driving results
• Excited by the opportunity to shape the future of marketing operations within a growing, purpose-driven organization

Why Bond?

Joining us means being part of a team that lives by the mantra “Create Bonds.” We celebrate our collective drive, reward innovative thinking, and always maintain a focus on fostering relationships, both internally and with our clients.

Ready to Make Your Mark?

If you’re passionate about shaping the future of loyalty and making a real impact, we want to hear from you! Apply now to become a part of our dynamic and innovative team.