Lead Marketing Coordinator - Relocate to Saudi Arabia

aramco; Calgary; On-site; CAD 80,000 - 130,000; Full time

Job summary

An established industry player is looking for a Lead Marketing Coordinator to enhance their retail fuel stations' marketing and branding efforts. This role involves developing and executing innovative marketing strategies, ensuring brand compliance, and managing impactful campaigns across various markets. The ideal candidate will have extensive experience in the fuel retail sector, a strong understanding of market dynamics, and a passion for digital marketing initiatives. Join a dynamic team that collaborates globally to drive brand presence and customer loyalty in a competitive landscape.

Qualifications

• 15+ years of experience in fuel retail or related industries.
• Strong background in marketing and brand management.

Responsibilities

• Coordinate global retail brand strategy across markets.
• Plan and manage marketing campaigns and budgets.
• Support digital marketing initiatives and customer engagement.

Skills

Marketing Strategy Development

Brand Management

Digital Marketing

Market Research

Campaign Management

Education

Bachelor's degree in Business, Management, Marketing, or Economics

MBA

Job description

Candidates must relocate to Saudi Arabia.

Lead Marketing Coordinator - Req ID: 15726

Overview

We are seeking a Lead Marketing Coordinator to join our Retail Business Solutions Department (RBSD). The RBSD is responsible for Aramco’s retail marketing, branding, and technical support that define our retail fuel stations. With a global presence, we collaborate with our local and international joint ventures (JVs) and affiliates to manage and operate retail businesses in each market, ensuring alignment with our brand and business standards.

Your primary role is to drive the marketing and branding efforts for Aramco’s retail fuel stations. This individual is responsible for assisting in the development and execution of marketing strategies, ensuring compliance with brand guidelines, and managing campaigns across different markets. They collaborate closely with internal teams, JVs, and affiliates worldwide to deliver impactful promotional materials and retail strategic initiatives. Additionally, the Marketing Coordinator supports digital marketing efforts, including social media campaigns and customer loyalty programs, to enhance brand presence and customer engagement.

Key Responsibilities

1. Coordinate with Affiliates to deploy the global retail brand strategy and positioning in different markets.
2. Conduct market research to identify trends, monitor competitive activities, and recommend actionable strategies for continuous improvement.
3. Assist in developing and implementing marketing strategies to support retail fuel stations' objectives in collaboration with local and international JVs and affiliates.
4. Ensure compliance with brand guidelines across all markets, maintaining a unified brand identity.
5. Plan, manage, and execute marketing campaigns, including overseeing budgets, timelines, and performance analysis.
6. Support digital marketing initiatives, including customer loyalty programs, social media campaigns, and website management.
7. Coordinate with internal and external teams to create promotional materials and implement in-store branding.
8. Organize and manage events, ensuring alignment with the company’s brand standards.

Minimum Requirements

• Bachelor’s degree in Business, Management, Marketing, or Economics from a recognized and accredited program. An advanced degree such as an MBA would be advantageous.
• Minimum of 15 years of experience in fuel retail or related industries within major international oil companies.