Lead Management Operations Specialist (Salesforce & Campaigns)

Rogers Communications

Barrie

On-site

CAD 90,000 - 120,000

Full time

35 hours ago

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Job summary

Rogers Communications in Ottawa, ON is seeking a Marketing Operations Manager to govern marketing campaigns, lead management, and reporting across Rogers Business. You will own Salesforce lead workflows, campaign structures, and data integrity while supporting cross-functional teams to drive revenue growth.

You will optimize processes with Power BI, Power Automate, and related tools, lead initiatives to automate manual tasks, and train users.

Qualifications

5+ years experience in Marketing Operations, CRM Operations, Sales Operations, Lead Management, or Business Analytics.
Experience supporting national sales and marketing organizations.
Experience managing complex campaigns within Salesforce environments.
Experience developing business reporting and dashboard solutions.

Responsibilities

Campaign Operations & Execution: Manage end-to-end campaign operations for marketing and sales programs; coordinate launches across channels; ensure timely execution.
Salesforce Administration & Lead Management: Lead management in Salesforce; maintain structures, routing rules, ownership, and automation; support enhancements and adoption.
Data Governance & Quality Management: Establish lead quality standards; perform data validation, cleansing, segmentation, and governance.
Process Improvement & Automation: Identify automation opportunities; partner to build scalable solutions using Salesforce, Power Automate, Revenue.io; document processes and standards.
Stakeholder Management & Enablement: Serve as operational liaison across teams; train users on processes and reporting tools; influence decisions with data-driven recommendations.