Lead Management & Campaign Operations Specialist

Rogers Communications; Midland; On-site; CAD 85,000 - 120,000; Full time

Job summary

Rogers Communications in Ottawa, ON is seeking a Marketing Operations Manager to lead end-to-end campaign operations, lead management, and reporting across Marketing, Sales, and Digital teams. You will own Salesforce processes, data governance, and analytics to enable revenue growth.

You will collaborate with Marketing, Sales Operations, Product, and Technology to ensure timely campaign launches, accurate lead routing, and reliable dashboards using Power BI and Excel.

Qualifications

• 5+ years experience in Marketing Operations, CRM Operations, Sales Operations, Lead Management, or Business Analytics.
• Experience supporting national sales and marketing organizations.
• Experience managing complex campaigns within Salesforce environments.
• Experience developing business reporting and dashboard solutions.

Responsibilities

• Campaign Operations & Execution: Manage end-to-end campaign operations for marketing and sales programs.
• Salesforce Administration & Lead Management: Act as the business lead and subject matter expert for Lead Management within Salesforce.
• Data Governance & Quality Management: Establish and maintain standards for lead quality, campaign attribution, and Salesforce data integrity.
• Process Improvement & Automation: Identify opportunities to automate manual operational processes.
• Stakeholder Management & Enablement: Serve as the primary operational liaison between Marketing, Sales, Analytics, Technology, and Sales Operations teams.

Skills

Marketing Operations

CRM Operations

Sales Operations

Lead Management

Business Analytics

Tools

Salesforce

Power BI

Excel

Marketing Automation

Power Automate

Job description

Rogers Communications in Ottawa, ON is seeking a Marketing Operations Manager to lead end-to-end campaign operations, lead management, and reporting across Marketing, Sales, and Digital teams. You will own Salesforce processes, data governance, and analytics to enable revenue growth.

You will collaborate with Marketing, Sales Operations, Product, and Technology to ensure timely campaign launches, accurate lead routing, and reliable dashboards using Power BI and Excel.