Lead, Lifecycle and CRM

Ascend FS; Ontario; Hybrid; CAD 100,000 - 120,000; Full time

Job summary

A growth-focused fundraising solutions company in Ontario is seeking a Chief Financial Officer to lead lifecycle marketing efforts. You will oversee the email production team and develop strategies that drive revenue and improve retention. The ideal candidate has over 5 years of experience in email marketing, a strong understanding of CRM platforms, and exceptional analytical skills. This role offers a hybrid work environment, competitive salary, and an inclusive culture.

Benefits

Competitive compensation

Hybrid work environment (3 days in-office / 2 days remote)

RRSP matching

Education / continuous learning budget

Growth-minded culture

Qualifications

• 5+ years experience managing email marketing programs at scale.
• Strong understanding of CRM and marketing automation platforms.
• Experience with segmentation strategy and audience management.

Responsibilities

• Define and manage our email and SMS marketing calendar.
• Analyze campaign performance and provide strategic recommendations.
• Develop comprehensive SOPs and documentation for the team.

Skills

Email marketing programs management

CRM and marketing automation platforms

Data analysis and reporting

Segmentation strategy

Technical knowledge (HTML/CSS)

Leadership and team development

Attention to detail

Tools

Customer.io

Google Analytics

Notion

Figma

Litmus

Kickbox

Job description

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Chief Financial Officer @ Ascend FS | Finance and Management

Ascend Fundraising Solutions partners with nonprofits and foundations, supporting their fundraising efforts through innovative lottery programming. We help organizations maximize revenue, enabling them to fulfill their critical missions. To date, Ascend has helped raise over $1.4B for charities, and we’re seeking a driven individual to help us further our impact.

You'll lead our lifecycle marketing efforts, overseeing our email production team and defining the strategy that drives our strongest Marketing channel. This is a strategic role focused on planning, optimization, and performance analysis, with the ability to execute as needed.

• Define and manage our email and SMS marketing calendar
• Set strategic direction for customer segmentation and targeting
• Design experiments and testing roadmap
• Develop comprehensive SOPs and documentation for the team
• Analyze campaign performance and provide strategic recommendations
• Oversee email production team and quality assurance processes
• Identify opportunities for automation and process improvement
• Manage deliverability and platform health
• Strategy → Develop effective lifecycle programs that drive revenue and improve retention
• Performance → Improve key metrics through strategic testing and optimization
• Process → Create scalable systems and documentation for consistent execution
• 5+ years experience managing email marketing programs at scale
• Strong understanding of CRM and marketing automation platforms
• Data analysis and reporting capabilities
• Experience with segmentation strategy and audience management
• Basic technical knowledge (HTML / CSS and SQL understanding is a plus)
• Proven track record in experimentation and optimization
• Strategic thinker who can also roll up their sleeves
• Strong leadership and team development abilities
• Exceptional attention to detail and quality standards
• Process-oriented with strong documentation skills
• Collaborative approach to cross-functional work
• Customer.io
• Google Analytics
• Notion
• Figma
• Litmus
• Kickbox

What We Offer

• Hybrid work environment (Toronto-based - 3 days in-office / 2 days remote)
• Competitive compensation
• RRSP matching
• Education / continuous learning budget
• Growth-minded culture

AscendFS is committed to building and preserving an open, inclusive, and healthy work environment. We welcome all applicants to apply to join our team. We accommodate people with disabilities throughout the recruitment and selection process and applicants are encouraged to advise Human Resources in advance if an accommodation is required. We thank you for your interest in working at AscendFS and we will contact those qualified to continue in the recruitment process.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing

Technology, Information and Media and IT Services and IT Consulting

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