Lead, Growth Media Performance

Questrade Financial Group; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading financial services company in Toronto is seeking a Lead, Growth Performance Media to drive new customer acquisition through channels like search and social. The ideal candidate has 4-6 years of experience in paid media, is skilled in campaign optimization, and has strong analytical abilities. Join a collaborative team focused on innovation and continuous growth with a hybrid work environment.

Benefits

Health & wellbeing resources

Paid vacation

Competitive compensation

Career growth opportunities

Qualifications

• 4-6 years of experience in Paid Media.
• Strong knowledge of digital media channels.
• Experience with campaign optimization and reporting.

Responsibilities

• Manage performance media channels focusing on SEM and App Store acquisitions.
• Draft effective search copy and conduct creative testing.
• Compile reports with insights for strategy improvements.

Skills

Experience leading Paid Search and App Store campaigns

Knowledge of Google Ads

Strong analytical skills

Passionate about leveraging AI

Relationship management skills

Tools

Google Analytics

Campaign Manager 360

Data Studio

Job description

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Questrade Financial Group (QFG), through its companies - Questrade, Inc., Questrade Wealth Management Inc., Community Trust Company, ThinkInsure, Zolo, and Flexiti, provides securities and foreign currency investment, professionally managed investment portfolios, mortgages, insurance, real estate services, financial services and more. Questrade uses cutting-edge technologies to develop innovative products that give customers better, more affordable ways to take control of their money.

We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.

This is a place where you can explore, discover and learn with continuous growth. As a diverse and inclusive place to work, with a hybrid working environment you can unleash your creativity and curiosity with no limits. If you share the same sense of infinite possibility, come shape your future at QFG.

What’s in it for you as an employee of QFG?

• Health & wellbeing resources and programs
• Paid vacation, personal, and sick days for work-life balance
• Competitive compensation and benefits packages
• Work-life balance in a hybrid environment with at least 3 days in office
• Career growth and development opportunities
• Opportunities to contribute to community causes
• Work with diverse team members in an inclusive and collaborative environment

We’re looking for our next Lead, Growth Performance Media. Could it be you?

As the Lead, Growth Performance Media, you will be responsible for driving new customer acquisition through paid digital media channels such as search, app store, and social, with a focus on channel strategy, in-market execution, and ongoing optimization.

Need more details? Keep reading…

In this role, responsibilities include but are not limited to :

• Channel & Platform Owner: Manage the full suite of performance media channels with a specific focus on SEM and App Store acquisition, delivering thoughtful planning, insight, and hands-on campaign activation.
• Paid Social Expertise: Support integrated performance planning and activation with ability to evaluate and activate full-funnel paid social campaigns as required
• Campaign Hygiene: Responsible for ensuring all campaigns go to market in a timely, optimized, QA’d, and reportable manner
• Forward Thinking: Identifies new channels, partners, and audience segments to expand volume, efficiency, and ROAS
• Creative Testing: Write compelling and effective search copy in accordance with best practices for performance, and deliver comprehensive creative testing plans
• Media / Martech Proficiency: Leverage tools such as CDPs, Site Analytics, and Attribution Services to inform optimization and measurement
• Integrated Activation: Work closely with web and SEO teams to deliver plans, optimizations, test opportunities, and cross-channel campaigns to drive acquisition
• Performance Reporting & Analysis: Compile data across platforms and create weekly/quarterly reports, including insights and future strategies
• Documentation & Process Adherence: Ensure all campaign documentation follows established processes
• Knowledge Sharing: Facilitate knowledge sharing across marketing teams for continuous learning

So are YOU our next Lead, Growth Performance Media? You are if you…

• Have 4-6 years of experience leading Paid Search and App Store campaigns with proven KPI performance (CPL, CPA, ROAS)
• Have strong knowledge of Google Ads, Microsoft Ads, Search Ads 360, Apple Search Ads
• Experience writing high-performing search copy and extensions
• Experience planning, buying, optimizing, and reporting on Paid Social (Meta, Reddit, TikTok)
• Strong analytical skills with platforms like Google Analytics, Campaign Manager 360, Amplitude
• Passionate about leveraging AI and automation for campaign improvement
• Understanding of broader media planning and buying for integrated campaigns
• Robust relationship skills for timely deliverables

Additional Kudos If You…

• Have previous experience in financial services
• Experience with digital media agencies
• Knowledge of other media channels (programmatic, offline)
• Experience with visualization tools like Data Studio

Additional Information…

• This role requires in-office presence 3 days a week

Sounds like you? Click below to apply!

At Questrade Financial Group, we are committed to diversity, inclusion, and accessibility. We value your unique skills and experience and support your growth. Our team reflects the communities we serve and operate in, fostering innovation and pushing boundaries in fintech.

Note: Our ATS uses AI for screening, with final decisions made by humans. Candidates selected for interviews will be contacted. Accommodations available upon request.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales