Lead, Go to Market Intelligence

euna; Oakville; Hybrid; CAD 110,000 - 138,000; Full time

Benefits offered by this job

Eunafier Days

Philanthropy Time

Room to grow

Job summary

Euna Solutions in Oakville, ON is seeking a Lead, Go to Market Intelligence to own the account and contact data, and to build scoring models and predictive pipelines that guide how our sellers pursue public sector opportunities. This hands-on role requires strong SQL and Python skills and the ability to turn signals into ranked target lists.

You will partner with Sales and Marketing to operationalize scoring, manage data enrichment, and test model performance against real outcomes, while

Qualifications

• 4+ years in go-to-market analytics, revenue operations, or market intelligence.
• Hands-on experience building/account scoring or propensity models end-to-end with validation.
• Strong SQL and Python skills for data analysis and modeling.

Responsibilities

• Own account and contact data standards and hygiene across segments and territories.
• Design and refine Intent-to-Buy and Propensity-to-Buy scoring models and validate them.
• Translate ICP findings into actionable targeting rules and support territory design.
• Own competitive intelligence inputs and FOIA/public records to inform strategy.
• Collaborate with Sales, BD, and Marketing to operationalize scoring into workflows.

Skills

Go-to-market analytics

Lead scoring modeling

SQL

Python

Data analysis

Tools

SQL (queries)

Python (pandas)

ETL pipelines

Job description

The Opportunity

Euna Solutions is hiring a Lead, Go to Market Intelligence, to own the account and contact intelligence layer that tells our sellers which public sector agencies to pursue and when. This covers the quality of the account and contact database, the Intent-to-Buy and Propensity-to-Buy scoring models, ICP and segmentation, and competitive intelligence. The role is hands-on technical: you will write SQL and Python daily, build and validate predictive models against closed outcomes, and own the analytical pipelines that turn raw public sector signal into ranked target lists.

What You'll Do

Account and Contact Data Foundation

• Own account and contact data standards for prospect and target accounts, including completeness, accuracy, and coverage benchmarks by segment and territory
• Monitor data hygiene on a published cadence and drive remediation with GTM Systems rather than reporting the problem and stopping
• Define enrichment requirements for accounts and contacts, and manage vendor selection, ingestion logic, and refresh cadence across our data sources

Intent-to-Buy and Propensity-to-Buy Scoring

• Own the design, feature engineering, and ongoing refinement of the Intent-to-Buy and Propensity-to-Buy scoring models across solutions and segments, selecting the modeling approach (weighted heuristics, logistic regression, tree-based machine learning classifiers) that the data volume and signal quality actually support
• Validate model performance against closed outcomes using holdout testing and backtesting: measure lift, precision and recall by score band, and calibration of predicted versus actual conversion, and publish the results
• Recalibrate the models on evidence, version the model logic and feature definitions in code, and document what changed, why, and what effect it had on predictive performance
• Bring in public sector signal sources, including procurement and budget activity, grant awards, and audit and compliance data, and test each candidate feature for predictive contribution before it enters the model

ICP, Segmentation, and Targeting

• Analyze win rate, sales cycle, churn, and expansion patterns by segment, vertical, and solution using cohort and regression analysis to sharpen the ideal customer profile, distinguishing signal from segment mix effects
• Translate ICP findings into targeting rules the field can execute against, not just a slide
• Support territory design with account-level intelligence on where the addressable opportunity actually sits

Competitive and Market Intelligence

• Own competitive intelligence: who we win against, who we lose to, in which segments and solutions, and what the pattern in the loss reasons is telling us
• Own our FOIA and public records strategy as an intelligence source, and convert findings into structured commercial insight
• Maintain competitive positioning inputs that Sales and Marketing can use in live deals

Activation with the Field

• Partner with Sales, BD, and Marketing to operationalize scoring and segmentation into territory views, prioritized target lists, and outbound workflows
• Collect field feedback on scoring and targeting quality, and treat it as data rather than noise

What You Bring

• You have 4+ years in go-to-market analytics, revenue operations, market intelligence, or a comparable analytical function
• Hands-on experience building and validating an account scoring, lead scoring, or propensity model end to end: feature selection, model choice, holdout or back test validation, and measured performance against real outcomes
• Strong SQL, including joins across large multi-table datasets and window functions, and working proficiency in Python for data analysis and modeling (pandas, scikit-learn or equivalent)

Nice-to-Have Qualifications

• Public sector or GovTech market exposure, and familiarity with public procurement and budget data
• Experience with enrichment or intent data vendors, and with managing a vendor relationship
• Applied statistics and machine learning grounding: regression and classification methods, evaluation metrics (precision, recall, lift, AUC), and the judgment to know when a simpler model wins
• Experience with cloud data warehouse environments (Athena, Redshift, Snowflake) and transformation tooling, plus Tableau, Power BI, or Looker for delivery
• Hands-on use of LLM-based tooling for enrichment, classification, or unstructured data extraction (e.g., mining call transcripts or public records at scale)

Location

This position will be hybrid with 3 days/week in our Oakville, ON office.

Travel required approximately two to four times per year for planning cycles and sales kickoff.

Compensation Range:

$110-137,500K

We believe in openness, so we publish our range from the start. Where an offer will land depends on your background, strengths, and how you'll contribute to the work ahead.

This role fills an existing vacancy. Euna uses AI responsibly to assist in screening, assessing, or selecting applicants. AI helps us work smarter, but people lead the process.

AI Mindset at Euna Solutions

We believe the future of work is human + AI. At Euna Solutions, we encourage our team members to leverage AI tools to enhance creativity, efficiency, and decision-making. We're looking for people who are curious about emerging technologies, eager to experiment, and committed to using AI responsibly to augment, not replace, their expertise.

If you enjoy exploring new ways to solve problems, learning continuously, and applying AI to make your work smarter and more impactful, you'll thrive here.

Life at Euna Solutions

We're a team of builders, problem-solvers, and public sector champions. We've built a workplace around a straightforward idea: people do their best work when they're trusted, supported, and not running on empty.

Here’s what that actually looks like:

How we work

We're hybrid - three days a week in our Oakville or Atlanta offices, with standard hours on those days. What the remaining days look like depends on your role and your manager. We talk about it early in the process so there are no surprises on either side.

Eunafier Days

Twice a year, you get an extra day tacked onto a long weekend. We think recharging is part of doing good work - not a reward for it. Use it however you need.

Community is part of who we are

Our Engagement Committee finds meaningful ways to give back through time, donations, and shared expertise. We're invested in the places where our people actually live and work.

Philanthropy Time

We give every employee up to eight hours a year to spend on causes that matter to them. We want you to show up for your community - and we make time for it.

Real connection at scale

You won't know all 600+ people - and that's okay. What matters is building real relationships with the people you work with every day. Our culture team creates consistent opportunities for that, so work doesn't feel isolating.

Room to grow

Whether you're going deep on AI, building expertise in government tech, or stepping into a bigger role, we invest in your development - through budget, mentorship, and real opportunity to move when you're ready.

About Euna Solutions

Euna Solutions® is the leading provider of purpose-built, cloud-based software designed to streamline procurement, budgeting, payments, and grants management for public sector and government organizations. Euna's AI-powered features and intelligent automation help organizations make better-informed decisions, ensure compliance, empower collaboration, and reduce administrative burden. Euna's full-cycle financial suite supports more than 3,600 organizations across North America in building trust, enabling transparency, and driving positive community impact. Recognized on Government Technology's GovTech 100 list, Euna Solutions is committed to advancing public sector innovation. To learn more, visit www.eunasolutions.com. Euna's privacy policy is available here.

For any inquiries or requests regarding accessibility at Euna Solutions, please email [e-mail] or call our office at 1.877.707.7755. Upon request, appropriate accessible formats or arrangements will be provided as soon as practicable.