Lead, Go to Market Intelligence

Eunasolutions; Oakville; Hybrid; CAD 110,000 - 138,000; Full time

Job summary

Euna Solutions is seeking a Lead, Go to Market Intelligence in Oakville, Ontario. You will own the account and contact data foundation, build scoring models, and drive ICP-based targeting to enable the sales team.

The role blends analytics, data governance, and collaboration with Sales and Marketing. You will leverage Salesforce, Excel/Sheets, and SQL to validate models, refine segmentation, and deliver actionable insights across public sector opportunities.

Qualifications

• 4+ years in go-to-market analytics, revenue operations, market intelligence, or a comparable analytical function.
• Built or maintained account scoring or propensity models and validated them with evidence.
• Strong Salesforce reporting and data model knowledge.
• Advanced Excel/Google Sheets skills and ability to query data with SQL.

Responsibilities

• Design, validate, and recalibrate Intent-to-Buy and Propensity-to-Buy scoring models; measure performance vs. closed outcomes.
• Own account and contact data standards across completeness, accuracy, and coverage; drive remediation.
• Translate ICP and segmentation into targeting rules and prioritized account lists for field execution.
• Own competitive intelligence across win/loss patterns by segment and solution; inform positioning for deals.
• Manage enrichment vendor selection, ingestion logic, and refresh cadence across data sources.
• Partner with Sales, BD, and Marketing to operationalize scoring and segmentation into territory views and outbound workflows.

Skills

Go-to-market analytics

Revenue operations

Market intelligence

Salesforce

Excel/Google Sheets

Tools

SQL

Job description

The Opportunity

The Revenue Operations team at Euna Solutions is building the intelligence layer that tells our sellers which public sector agencies to pursue, why, and when. As Lead, Go to Market Intelligence, you will own the account and contact data foundation, Intent-to-Buy and Propensity-to-Buy scoring models, ICP and segmentation, competitive intelligence, and the FOIA strategy that converts public records into commercial insight. If you want to own a function end-to-end and see your models directly shape how a sales team deploys its time, this is the role for you.

What You'll Do

• Design, validate, and continuously recalibrate Intent-to-Buy and Propensity-to-Buy scoring models, measuring performance against actual closed outcomes
• Own account and contact data standards across completeness, accuracy, and coverage, and drive remediation rather than stopping at reporting the problem
• Translate ICP and segmentation analysis into targeting rules and prioritized account lists the field can execute against, not just a slide
• Own competitive intelligence across win/loss patterns by segment and solution, and convert findings into positioning inputs Sales and Marketing can use in live deals
• Manage enrichment vendor selection, ingestion logic, and refresh cadence across data sources, including public sector signals like procurement activity, grant awards, and audit data
• Partner with Sales, BD, and Marketing to operationalize scoring and segmentation into territory views and outbound workflows, and treat field feedback as data

What You Bring

• You have 4+ years in go-to-market analytics, revenue operations, market intelligence, or a comparable analytical function
• You have built or maintained an account scoring, lead scoring, or propensity model and can speak to how it was validated and what you changed based on evidence
• You bring strong Salesforce capability, including reporting and a working understanding of the account, contact, and opportunity data model
• You work fluently in advanced Excel or Google Sheets and can query data directly using SQL or a comparable tool

Nice-to-Have Qualifications

• Familiarity with public sector markets, public procurement cycles, or government budget data
• Experience managing enrichment or intent data vendor relationships
• Proficiency in Python, Tableau, Power BI, or Looker
• Hands-on use of AI tooling for research, enrichment, or unstructured data analysis

Location

This position will be hybrid with 3 days/week in our Oakville, ON office.

Compensation Range:

$110-137,500K

We believe in openness, so we publish our range from the start. Where an offer will land depends on your background, strengths, and how you'll contribute to the work ahead.

This role fills an existing vacancy. Euna uses AI responsibly to assist in screening, assessing, or selecting applicants. AI helps us work smarter, but people lead the process.

AI Mindset at Euna Solutions

We believe the future of work is human + AI. At Euna Solutions, we encourage our team members to leverage AI tools to enhance creativity, efficiency, and decision-making. We're looking for people who are curious about emerging technologies, eager to experiment, and committed to using AI responsibly to augment, not replace, their expertise.

If you enjoy exploring new ways to solve problems, learning continuously, and applying AI to make your work smarter and more impactful, you'll thrive here.

Life at Euna Solutions

We're a team of builders, problem-solvers, and public sector champions. We've built a workplace around a straightforward idea: people do their best work when they're trusted, supported, and not running on empty.

Here's what that actually looks like:

How we work

We're hybrid - three days a week in our Oakville or Atlanta offices, with standard hours on those days. What the remaining days look like depends on your role and your manager. We talk about it early in the process so there are no surprises on either side.

Eunafier Days

Twice a year, you get an extra day tacked onto a long weekend. We think recharging is part of doing good work - not a reward for it. Use it however you need.

Community is part of who we are

Our Engagement Committee finds meaningful ways to give back through time, donations, and shared expertise. We're invested in the places where our people actually live and work.

Philanthropy Time

We give every employee up to eight hours a year to spend on causes that matter to them. We want you to show up for your community - and we make time for it.

Real connection at scale

You won't know all 600+ people - and that's okay. What matters is building real relationships with the people you work with every day. Our culture team creates consistent opportunities for that, so work doesn't feel isolating.

Room to grow

Whether you're going deep on AI, building expertise in government tech, or stepping into a bigger role, we invest in your development - through budget, mentorship, and real opportunity to move when you're ready.

About Euna Solutions

Euna Solutions® is the leading provider of purpose-built, cloud-based software designed to streamline procurement, budgeting, payments, and grants management for public sector and government organizations. Euna's AI-powered features and intelligent automation help organizations make better-informed decisions, ensure compliance, empower collaboration, and reduce administrative burden. Euna's full-cycle financial suite supports more than 3,600 organizations across North America in building trust, enabling transparency, and driving positive community impact. Recognized on Government Technology's GovTech 100 list, Euna Solutions is committed to advancing public sector innovation. To learn more, visit www.eunasolutions.com. Euna's privacy policy is available here.

For any inquiries or requests regarding accessibility at Euna Solutions, please email [e-mail] or call our office at 1.877.707.7755. Upon request, appropriate accessible formats or arrangements will be provided as soon as practicable.