Lead, Ecommerce

dcbel; Montreal; On-site; CAD 80,000 - 120,000; Full time

Job summary

dcbel is seeking a Lead, Ecommerce to oversee all digital marketing efforts and drive sales through multiple channels. This role involves strategy development, team leadership, and collaboration across departments, requiring extensive experience in eCommerce and performance marketing. The position offers a range of benefits including health insurance and flexible working hours.

Benefits

Health insurance

Virtual care

Stock options

Flexible hours

Parking or metro access

Qualifications

• 7+ years of proven eCommerce experience.
• Deep understanding of Martech and eCommerce best practices.
• Bilingual in English and French, written and spoken.

Responsibilities

• Define vision and strategy for eCommerce D2C.
• Oversee paid media & performance channels.
• Manage external partners and coordinate with internal teams.

Skills

Client acquisition

Funnel development

Channel optimization

Analytics

Performance marketing

Education

Bachelor's degree in marketing or related field

Job description

Join to apply for the Lead, Ecommerce role at dcbel .

dcbel Inc. ( www.dcbel.energy ) is a growing company developing technology and designing products to make clean, efficient, and sustainable energy accessible to all — because everyone deserves energy without compromise.

At the forefront of the residential energy revolution, dcbel enables decentralized energy consumption and production through its integrated suite of energy hardware and software products. Our flagship, the dcbel Home Energy Station, is a wall-mounted device that allows users to own their energy supply by using solar power to charge their EVs and homes, unlock EV batteries for backup power (V2H), and optimize energy flow between solar panels, EVs, batteries, and the grid.

The opportunity

Reporting to the CMO, the Ecommerce Lead manages all digital marketing efforts, overseeing performance marketing initiatives across multiple platforms to drive sales, engagement, retention, leads, and transactions. This role requires expertise in client acquisition, funnel development, channel optimization, analytics, and measurement. Collaboration with PR, content, business development, customer experience, IT, and HR teams is essential to define campaign strategies and business needs.

Main responsibilities

• Define vision, projections, roadmap, and overall eCommerce D2C strategy.
• Oversee paid media & performance channels (search, social, SEO, CRM, UX / UI, merchandising, CRO).
• Develop and manage the eCommerce roadmap from a business and technical perspective.
• Coordinate with Content, Experience, Service & Technology teams for website features and improvements.
• Manage external partners (agencies, technology providers).
• Lead and grow a fast-paced team.
• Establish and prioritize KPIs for eCommerce operations.
• Monitor performance, report to stakeholders, and implement improvement plans.
• Share best practices and act as a thought leader internally.

Key requirements

• Bachelor's degree in marketing or related field.
• Deep understanding of Martech, traffic acquisition, CRO, and eCommerce best practices.
• 7+ years of proven eCommerce experience.
• Experience leveraging automation in user acquisition strategies.
• Strong performance modeling and analytics skills.
• Experience in energy industries (electric vehicles, solar, energy management) is a plus.
• Bilingual in English and French, written and spoken.

Profile

• Entrepreneurial, result-oriented with high EQ.
• Autonomous, quick learner, team player, problem solver.
• Excellent communication and presentation skills.
• Proven leadership and team management experience.
• HR experience including hiring and performance reviews.
• Ability to meet tight deadlines.

What’s in it for you

• Join a company backed by global investors with industry-changing patents.
• Grow your expertise alongside experienced energy professionals.
• Health insurance, virtual care, stock options, flexible hours, parking or metro access.

Additional info

Seniority level : Mid-Senior level

Employment type : Other

Job function : Management and Manufacturing

Industries : Solar Electric Power Generation

Referrals increase your chances of interviewing at dcbel by 2x.

Location : Greater Montreal Metropolitan Area, 4 days ago.

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