Lead Digital Marketing Manager (WFH)

Outsource Bigdata Solutions; Vancouver; Remote; CAD 80,000 - 120,000; Full time

Job summary

A leading technology consulting firm is seeking an experienced digital marketing leader to develop strategies for B2B/SaaS products. The ideal candidate will have over 5 years of relevant experience, a strong SEO background, and proven team leadership capabilities. This role involves driving demand generation, optimizing digital campaigns, and collaborating with cross-functional teams. Join us for an opportunity to work with innovative AI-driven marketing solutions.

Qualifications

• 5+ years of experience in digital marketing, preferably in a B2B / SaaS environment.
• Proven experience in SEO strategy, technical content marketing, and demand generation.
• Exceptional leadership, communication, and project management skills.

Responsibilities

• Develop and execute digital marketing strategies for demand generation.
• Lead a team of SEO, content, and marketing specialists.
• Oversee on-page SEO efforts and manage off-page SEO.
• Collaborate with teams to create compelling marketing collateral.
• Utilize web analytics tools to track performance.

Skills

B2B / SaaS product marketing

Digital marketing leadership

SEO strategies

Technical content writing

AI for SEO optimization

Data analysis

Team leadership

Communication

Project management

Education

Bachelor’s degree in marketing or related field

Tools

Google Analytics

SEMrush

Moz

CRM tools

Job description

Experience : 5+ years Location : Remote / Bengaluru Mode of Engagement : Full time No of Positions : 1 Educational Qualifications : Bachelor’s degree Industry : IT / Software / ITES (B2B / SaaS) Notice Period : Immediate

Job Description :

What we are looking for

• Proven experience in B2B / SaaS product marketing with a strong track record in digital marketing leadership.
• Expertise in leading and managing a team of digital marketers, content creators, and SEO specialists.
• Strong knowledge and hands-on experience in both on-page and off-page SEO strategies.
• Experience in technical content writing, including crafting whitepapers, case studies, blogs, and website content.
• Experience leveraging AI for SEO optimization, including AI-driven keyword research, trend analysis, and search intent predictions.

RESPONSIBILITIES :

Develop and execute digital marketing strategies to drive demand generation and lead acquisition for B2B / SaaS products.

Lead and mentor a team of SEO, content, and marketing specialists to ensure successful campaign execution.

Oversee on-page SEO efforts, including website optimization, keyword research, and content strategy.

Manage off-page SEO , including link-building, PR outreach, and backlinking strategies to improve search rankings.

Develop and execute technical content marketing initiatives, ensuring alignment with brand voice and industry trends.

Collaborate with product, sales, and engineering teams to create compelling marketing collateral, landing pages, and thought leadership content.

Utilize web analytics tools (Google Analytics, GA4, Tag Manager, Search Console) to track performance and generate insights for continuous improvement.

Stay updated with SEO trends, Google algorithm changes, and digital marketing best practices to maintain competitive advantage.

QUALIFICATIONS :

Bachelor’s degree in marketing, Business, Communications, or a related field.

5+ years of experience in digital marketing, preferably within a B2B / SaaS environment.

Proven experience in SEO strategy, technical content marketing, and demand generation .

Experience with AI-driven marketing tools and automation platform.

Strong understanding of digital marketing channels, including organic, paid, email, and social media.

Familiarity with CRM tools for lead management and customer engagement.

Proficiency in SEO and analytics tools (Google Analytics, Ahrefs, SEMrush, Moz, etc.).

Strong analytical and problem-solving skills with a data-driven approach to decision-making.

Exceptional leadership, communication, and project management skills.

Ability to analyze data, optimize campaigns, and drive continuous improvement in marketing performance.

About Us :

AIMLEAP is an ISO 9001 : 2015 and ISO / IEC 27001 : 2013 certified global technology consulting and service provider offering Digital IT, AI-augmented Data Solutions, Automation, and Research & Analytics Services.

AIMLEAP has been recognized as ‘The Great Place to Work’. With focus on AI and automation-first approach, our services include end-to-end IT application management, Mobile App Development, Data Management, Data Mining Services, Web Data Scraping, Self-serving BI reporting solutions, Digital Marketing, and Analytics solutions.

We started in 2012 and successfully delivered projects in IT & digital transformation, automation driven data solutions, and digital marketing for more than 750 fast-growing companies in the USA, Europe, New Zealand, Australia, Canada; and more.

An ISO 9001 : 2015 and ISO / IEC 27001 : 2013 certified

Served 750+ customers

12+ Years of industry experience

98% Client Retention

Great Place to Work Certified

Global Delivery Centers in the USA, Canada, India & Australia.

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Experience

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