Lead Data Analyst, Growth Marketing

Lightspeed; Montreal (administrative region); Híbrido; CAD 110 000 - 150 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Flexible PTO

Remote work

Equity

Pension plan

Training opportunities

Wellness credit

Volunteer time off

MacBook purchase program

Parental leave

Resumo da oferta

Lightspeed is seeking a Lead Data Analyst, Growth Marketing to own marketing data reporting and analysis. You will lead the creation of dashboards, analyze KPIs, and partner with RevOps, Corporate Data, and Marketing to optimize the full funnel.

You will mentor junior analysts and collaborate on data quality and automation initiatives. The role emphasizes turning business needs into data-driven insights, working with BigQuery, Looker, and Google Analytics, and influencing marketing strategy with

Qualificações

• Advanced SQL skills with BigQuery and GCP
• Strong business acumen translating business needs into data requirements
• Advanced knowledge of Looker or other BI tools (Tableau/Power BI)
• Strong data analysis expertise
• Experience with Google Analytics or similar web analytics tools
• Knowledge of conversion rates and marketing metrics
• Interest in applying AI to streamline delivery and scale impact

Responsabilidades

• Lead development of new reporting and dashboards to measure Marketing effectiveness and support funnel programs.
• Generate weekly/monthly reports on marketing KPIs (leads, conversion, site traffic, content engagement).
• Frame complex marketing questions and drive insightful analyses.
• Evaluate and improve data quality and data governance across systems (GA, Salesforce, etc.).
• Improve processes and collaborate with Marketing to automate and accelerate business outcomes.
• Maintain data integrity with cross-functional teams to ensure a single source of truth.
• Mentor junior team members and develop their technical/business skills.

Conhecimentos

SQL

BigQuery

GCP

Looker

Tableau

Power BI

Google Analytics

Data analysis

Python

Marketing metrics

Ferramentas

SQL

Descrição da oferta de emprego

Hi there! Thanks for stopping by

Are you actively looking for a new opportunity? Or just checking the market? Well... you might just be in the right place!

We're looking for a Lead Data Analyst, Growth Marketing to join our Growth Marketing Team. With ownership of marketing data reporting and analysis, you'll conduct analysis and support our key lead-generation activities. If you love digging into the root causes of problems, finding patterns, and working with multiple teams, then this is the role for you.

What you’ll be doing:

• Lead the development of new reporting and dashboards to analyze our Marketing effectiveness and support our full funnel programs.

• Generate reports on marketing KPIs like leads, conversion rates, website traffic and content engagement on a weekly and monthly basis

• Structure complex, ambiguous marketing questions and leverage analytical skill set to drive insightful analyses.

• Evaluate and improve data quality, completeness, compliance and cleanliness in Google Analytics, Salesforce, and other systems.

• Focus on continuous improvement of existing processes and collaboratinge across with Marketing to create new processes that prioritize automation and business acceleration.

• Working cross-functionally with collaborating teams (RevOps, Corporate Data, etc.) to maintain data integrity and consistency, maintaining a single source of truth across the business.

• Serve as the senior member on an analytical team of 3, mentoring more junior members, helping them to build their technical and business skills.

What you need to bring:

• Advanced SQL skills (Asset: Experience with BigQuery and GCP)

• Strong business acumen and ability to translate business needs into data requirements

• Advanced knowledge of Looker or other BI tools like Tableau or Power BI

• Strong expertise with data analysis

• Experience with Google Analytics, or other web analytics tools

• Knowledge of conversion rates, web metrics and other marketing metrics

• Appetite to implement AI solutions to streamline delivery and scale impact

Even better if you have, but not necessary:

• Experience with Python, R or other programming languages

• Worked in, or closely with digital marketing

• Data engineering experience

• Experience in A/B testing

Who you are:

• Great at understanding business context

• Willingness to learn new data systems

• Ability to take directions and to communicate issues

• Ability to work independently

• Great attention to data accuracy and integrity

• You are self-motivated and detail-oriented

• Ability to work in a fast-paced environment and embrace a rapidly changing environment, with the ability to manage well through ambiguity and complexity

• Strong analytical and organizational skills

Be a changemaker

You’ll enjoy:

• A flexible work environment that empowers you to do your best work

• A culture that celebrates performance

• The chance to make an impact in a team that’s big enough for career growth, but lean enough to make your voice heard

• Career-defining opportunities

Plus benefits designed to keep you happy, healthy and fulfilled.

• Flexible paid time off and remote work policies

• Equity options, because this is your company too

• Contributions to your pension plan. Your future matters

• Training opportunities to grow your skills and career

• Health and wellness credit so you feel your best

• Time off to volunteer and give back to your community

• Interest groups, employee led networks, social committees to sponsored sports teams

• Computer purchase program to get your personal Macbook

• Enhanced parental leave to support growing families

Fuel your growth. Find your people.

At Lightspeed, your growth is our priority. We invest in you with continuous learning opportunities, global mobility and benefits designed to support you—-all within a driven, diverse and inclusive team that’s passionate about empowering our communities

To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.

Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Where to from here?

Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you're proud to come to every day. For a glimpse into our world check out our career page here.

Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal's gay village and our original members were all part of the LGBTQ+ community. The