Lead Data Analyst, Growth Marketing

Lightspeed; Canada; On-site; CAD 105,000 - 120,000; Full time

Job summary

Lightspeed is seeking a Lead Data Analyst for Growth Marketing in Canada. You will own marketing data reporting and analysis, and support key lead-generation activities. You’ll lead dashboard development, track KPIs, and translate business questions into analytics to drive growth.

You’ll mentor a small analytics team, collaborate with RevOps and Corporate Data, and push for automation and data quality improvements across GA, Salesforce, and other systems.

Qualifications

• Experience leading marketing data reporting and analytics.
• Ability to translate business needs into data requirements.
• Strong cross-functional collaboration with RevOps, Corporate Data, and Marketing.

Responsibilities

• Lead the development of new reporting and dashboards to analyze Marketing effectiveness and support full funnel programs.
• Generate reports on marketing KPIs like leads, conversion rates, website traffic and content engagement weekly and monthly.
• Structure complex marketing questions and leverage analysis to drive insights.
• Evaluate and improve data quality, completeness, compliance and cleanliness in Google Analytics, Salesforce, and other systems.
• Automate processes and collaborate across Marketing to accelerate business results.
• Maintain data integrity and a single source of truth across the business with cross-functional teams.
• Mentor junior analysts and help build their technical and business skills.

Skills

Advanced SQL

BigQuery

GCP

Google Analytics

Python

Tools

Looker

Tableau

Power BI

Job description

Hi there! Thanks for stopping by

Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place!

We’re looking for a Lead Data Analyst, Growth Marketing to join our Growth Marketing Team. With ownership of marketing data reporting and analysis, you'll conduct analysis and support our key lead-generation activities. If you love digging into the root causes of problems, finding patterns, and working with multiple teams, then this is the role for you.

What you’ll be doing:

• Lead the development of new reporting and dashboards to analyze our Marketing effectiveness and support our full funnel programs.

• Generate reports on marketing KPIs like leads, conversion rates, website traffic and content engagement on a weekly and monthly basis

• Structure complex, ambiguous marketing questions and leverage analytical skill set to drive insightful analyses.

• Evaluate and improve data quality, completeness, compliance and cleanliness in Google Analytics, Salesforce, and other systems.

• Focus on continuous improvement of existing processes and collaborating across with Marketing to create new processes that prioritize automation and business acceleration.

• Working cross-functionally with collaborating teams (RevOps, Corporate Data, etc.) to maintain data integrity and consistency, maintaining a single source of truth across the business.

• Serve as the senior member on an analytical team of 3, mentoring more junior members, helping them to build their technical and business skills.

What you need to bring:

• Advanced SQL skills (Asset: Experience with BigQuery and GCP)

• Strong business acumen and ability to translate business needs into data requirements

• Advanced knowledge of Looker or other BI tools like Tableau or Power BI

• Strong expertise with data analysis

• Experience with GoogleAnalytics, or other web analytics tools

• Knowledge of conversion rates, web metrics and other marketing metrics

• Appetite to implement AI solutions to streamline delivery and scale impactWe know that people are more than what’s on their CV. If you’re unsure that you have the right profile for the role...

Even better if you have, but not necessary:

• Experience with Python, R or other programming languages

• Worked in, or closely with digital marketing

• Data engineering experience

• Experience in A/B testing

Who you are:

• Great at understanding business context

• Willingness to learn new data systems

• Ability to take directions and to communicate issues

• Ability to work independently

• Great attention to data accuracy and integrity

• You are self-motivated and detail-oriented

• Ability to work in a fast-paced environment and embrace a rapidly changing environment, with the ability to manage well through ambiguity and complexity

• Strong analytical and organizational skills

Be a changemaker

You’ll enjoy:

• A flexible work environment that empowers you to do your best work

• A culture that celebrates performance

• The chance to make an impact in a team that’s big enough for career growth, but lean enough to make your voice heard

• Career-defining opportunities

Plus benefits designed to keep you happy, healthy and fulfilled.

• Flexible paid time off and remote work policies

• Equity options, because this is your company too

• Contributions to your pension plan. Your future matters

• Training opportunities to grow your skills and career

• Health and wellness credit so you feel your best

• Time off to volunteer and give back to your community

• Interest groups, employee led networks, social committees to sponsored sports teams

• Computer purchase program to get your personal Macbook

• Enhanced parental leave to support growing families

Fuel your growth. Find your people.

At Lightspeed, your growth is our priority. We invest in you with continuous learning opportunities, global mobility and benefits designed to support you—all within a driven, diverse and inclusive team that’s passionate about empowering our communities

At Lightspeed, we carefully consider a wide range of factors when determining compensation, including your skill set, qualifications, experience, and market data. These considerations can cause your compensation to vary. We reasonably expect the total compensation for this position to be in the range of $105,000 TO $120,000 CAD. Lightspeed also provides a variety of employee benefits including, but not limited to, medical, dental, wellness, life and disability insurance, RRSP plan and match, paid parental leave top-up, and paid time off.

Please note that this compensation information is solely for candidates hired to perform work within Ontario (update to BC if posted in Vancouver) and reflects the amount Lightspeed is willing to pay at the time of this posting. This role represents an existing vacancy at Lightspeed. Lightspeed uses artificial intelligence–enabled tools to support certain aspects of the recruitment process; all hiring decisions are made by our recruiting and hiring teams.

Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Where to from here?

Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day. For a glimpse into our world check out our career page here.

Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.

Who we are:

Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.

Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.

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