Lead, Alumni Communications and Content

Mount Royal University Career Services; Calgary; Hybrid; CAD 76,000 - 97,000; Full time

Job summary

A Canadian educational institution in Calgary is seeking a Lead for Alumni Communications and Content. The successful candidate will implement content strategies and manage the alumni relations' digital presence. They should have a bachelor's degree and over 8 years of experience in marketing and communications. The position offers hybrid work and a competitive salary range of $76,640.00 - $96,963.00 annually.

Benefits

Paid vacation

Health and dental benefits

Free membership in recreation centre

Qualifications

• 8+ years of experience in marketing and communications, content strategy, or digital media.
• In-depth knowledge of social media optimization for audience growth.
• Proven leadership and supervisory skills.

Responsibilities

• Design and lead the implementation of a comprehensive content strategy.
• Conduct market research and data analysis to inform departmental strategies.
• Prepare and write marketing campaign plans and content for various channels.

Skills

Marketing and communications

Content strategy

Audience engagement

Social media management

Exceptional writing

Project management

Education

Three or Four Year Bachelor Degree

Tools

Sprout Social

Hootsuite

Canva

Podio

Analytics tools

Job description

Job Title

Lead, Alumni Communications and Content

Job Type

Permanent

Union

MRSA

Position Classification

SPB08 Public Relation Assistant VIII

Salary Grade

$76,640.00 - $96,963.00

FT or PT

Full-time

Hybrid Work

This position is eligible

Position End Date (if applicable)

Location

MRU Main Campus - Calgary, AB T3E 6K6 CA (Primary)

About This Position

About the Department

Mount Royal has a rich history of transformational student experiences, exceptional teaching, and meaningful community partnerships through its more than 100 year history. Serving more than 120,000 alumni, the Office of Alumni Relations (OAR) is responsible for providing similarly top-quality alumni experiences. Over the past few years, the University has expanded its alumni engagement efforts and is committed to maintaining this momentum by engaging alumni with the university and each other in high-value activities.

About The Role

The Lead, Alumni Communications and Content is responsible for designing and implementing high-level content strategies to support the successful achievement of departmental business objectives. This position is responsible for conducting ongoing market research, project evaluation and data analytics to inform the development of a comprehensive content strategy, an editorial plan and workflow process and large-scale marketing campaigns.

The position provides daily oversight on all of the Alumni Relations social media and communications channels, upholds brand voice and consistency, and leads an editorial function to manage and review all content (blog posts, video, audio, marketing copy, long-form stories) generated within the Alumni Relations team. This is an “on-call” role that interacts regularly with senior leaders and assumes significant responsibility for the reputation and public face of the university amongst the alumni community.

Responsibilities

• Design and lead the implementation of a comprehensive content strategy for Alumni Relations that helps achieve departmental business objectives and institutional strategic priorities
• Design and conduct market research, including surveys, focus groups and A/B testing, and regular data analysis and evaluation of past activity, and prepare and present recommendations for continuous improvement
• Prepare and write story pitches, project briefs, marketing campaign plans, articles and stories, video storyboards and scripts, web, social, print and e-newsletter copy, etc
• Develop social media content plans, alumni digital community engagement plans, and maintain the alumni website and social media as a high-quality user experience for alumni
• Identify and engage with alumni subject matter experts to develop user-generated content
• Develop and uphold user experience standards and document processes and workflows to test and optimize user experience
  
  

Qualifications

• Three or Four Year Bachelor Degree or Equivalent
• 8+ years of experience in marketing and communications, content strategy, B2C content marketing, digital media or brand management
• In-depth knowledge of Sprout Social, Hootsuite, Canva, Podio, analytics tools, and content management systems
• In depth understanding of optimization of social media channels for audience growth and engagement
• Exceptional writing, storytelling and copy-editing skills
• Exceptional relationship-building skills, including high degree of tact and mature judgment
• Demonstrated success in managing complex projects and implementing workflow and process improvements
• Demonstrated success in designing marketing campaigns, content strategy and user experiences that meet business goals, grow audience and increase revenue
• Ability to work in a cross-functional, team based environment
• Proven leadership and supervisory skills
• Must be an innovative thinker with high level of initiative, energy and enthusiasm
• Experience with Raiser’s Edge and Blackbaud NetCommunity preferred
• Experience with working in a large complex organization preferred, ideally in higher education or with a fundraising component
  
  

Salary: $76,640.00 - $96,963.00 per annum

Closing Date: August 15, 2025

A cover letter and resume should be submitted in one .pdf document. Please title your .pdf document as follows: [Last Name], [Requisition Number], [Document Title].pdf (ex. Smith, 999999, CV.pdf).

We encourage all qualified applicants to apply, however, Canadian citizens, permanent residents and others currently legally authorized to work in Canada will be given priority. Please note only applicants selected for an interview will be contacted. After the close date, you can check on the status of your application through your Career Centre. New career opportunities arise frequently and are posted as they become available. Please check back often to view our latest postings on our Career Opportunities page.

If you require accommodation to participate in the recruitment process, please notify [e-mail] and we will work together on your accommodation request.

About MRU

Founded in 1910 and located in Calgary, Alberta, Canada, Mount Royal University grew into a vibrant college in the 1930s and became a mid-sized university in 2009. A student-focused undergraduate university built on teaching excellence, Mount Royal University is known for our top-calibre programs, high-quality teaching and learning experience, robust delivery of liberal education, scholarly teaching, experiential learning and undergraduate research. MRU serves approximately 15,782 students, including 11,752 full-time and 4,030 part-time learners. MRU offers 13 bachelor's degrees encompassing 37 majors across faculties such as Arts, Business, Communications, Health, Community & Education, and Science & Technology. With over 74% of its student body drawn from the local area, Mount Royal University primarily serves Calgary and its surrounding region. MRU is a diverse yet close community with over 1,800 employees. Mount Royal provides employees the support they need to lead and advance institutional goals. Learn more about MRU's Academic Plan and Strategic Plan.

What We Offer

Talented and committed employees are the driving force behind student success. We strive to be an employer of choice among Canadian post-secondary institutions. At MRU, we recognize that people are a combination of many intersecting identities; we work to cultivate an environment that welcomes the whole person, and harnesses the strength that is available in our diversity, creating a rich and inclusive workplace.

Investing in the learning and development of our employees benefits the individual and the University. A variety of services, resources and programs encourage a healthy, productive workplace. MRU offers a competitive total compensation package including learning/training paid by employer, paid vacation, winter holiday closure, personal days and a free membership in our fully equipped recreation centre. Positions over six months may also be eligible for health and dental benefits, pension, health and personal spending accounts, and disability benefits.

Our campus offers the convenience of a full medical clinic, dentist and pharmacy, as well as a variety of wellness services such as physiotherapists and massage therapists. Campus Recreation offers many activities, including personal training, fitness classes, climbing, aquatics, sports, tournaments and certifications for students, employees and the public.