Junior Specialist, B2B Growth, Lead Generation & CRM

About Dreww

At Dreww, we help businesses build their brand and grow their revenue using social media. We believe great brands have the power to shape culture, but the best ones also have systems in place to drive consistent, sustainable growth. The ability to influence culture while generating revenue reliably is what sets thriving businesses apart, and that’s exactly what we help founders and executives achieve.

We combine a deep understanding of social media platforms with the ability to produce great content that shapes culture and converts. Then we build and execute the growth infrastructure that turns that attention into measurable business results. Our approach is built to adapt to different industries, whether it’s retail, CPG, ecommerce, or B2B and B2C lead generation.

Our Mission

To shape culture and influence consumer habits at scale.

Our Vision

By December 2029, Dreww aims to generate $1 million in monthly revenue, with offices in both Montreal and New York City, and a team of 80 to 100 ambitious, high-performing employees.

Our Values

Values are the behaviours that guide everything we do at Dreww. They are the filters we use for hiring, firing, rewarding, and promoting. They shape how we show up, how we work together, and what we expect from each other every day.

• Learning: We are thirsty and hungry for learning. We are curious. We are constantly leveling up and sharing what we know. We listen to podcasts, take courses, read books, and follow leaders in our field.
• Candor: We say what needs to be said, even when it’s hard. We surface issues early and don’t let them linger. Feedback is direct and constructive, but always respectful.
• Wellness: We prioritize physical and mental well-being so that we can perform at a high level, consistently and sustainably.
• Accountability: We take full accountability for our work and the results that come from it. We honor our commitments without excuses and we do whatever it takes to get the job done.
• Excellence: We aim to be in the top 1% of our field. We hold ourselves to high standards of quality. We don’t accept the status quo or do things halfway. We push ourselves to always do better than the time before.

Who We Are

We are a team of highly passionate social media specialists, content creators, and growth hackers dedicated to our mission of shaping culture and influencing consumer habits at scale.

• We are current
• We are curious
• We are proud
• We are optimistic
• We are geeky
• We are analytical
• We are imaginative

Our Culture

At Dreww, we reject the status quo and are driven by ambition. We are highly motivated individuals eager to make our mark in the world. Dreww is not a corporate 9 to 5. It is a place for those who want more than just a paycheck. What you will find here is a demanding, intense and deeply formative environment where you can push your limits and do the best work of your career.

Performance at Dreww is measured by the impact you have in helping us achieve our mission. We evaluate the speed at which you learn, the quality and independence of your work, and your ability to quickly grasp new concepts and execute with confidence and conviction. People who excel with high level direction, take ownership, get things done without being asked and consistently show initiative and proactivity thrive at Dreww.

Role & Responsibilities

This is an entry-level position at Dreww for someone who is eager to learn how to drive measurable growth for B2B companies through lead generation. In this role, you will support the development and execution of strategies that help build scalable lead generation systems and improve conversion rates across the entire funnel.

You’ll work closely with a Senior Specialist and the broader team to assist in building and optimizing full-funnel growth systems. Your role will expose you to every part of the process, from messaging research and ad content ideation to email flows, landing pages, and outbound campaigns, as you work towards a future specialist-level role.

This role is ideal for someone who is naturally business savvy, curious, detail-oriented, and driven to learn. You’ll be given space to grow, real responsibility, and direct feedback to help you get better fast.

As a Junior Specialist, B2B Growth, Lead Generation & CRM, you will support the team in the following areas:

• Assist in building lead generation strategies based on client goals, sales processes, and target audience insights
• Help draft messaging for ads, landing pages, emails, and lead magnets, ensuring alignment with customer pain points and objections
• Support the setup and maintenance of paid media campaigns across platforms like Meta, LinkedIn, and Google
• Collaborate with the content and creative teams to brief and review assets for ads, landing pages, and outbound campaigns
• Contribute to the development and execution of email marketing strategies
• Assist in implementing CRM workflows, including lead capture, segmentation, and nurturing flows
• Participate in performance reviews by helping gather data, track KPIs, and contribute insights for optimization
• Document processes, keep systems organized, and support day-to-day campaign execution tasks.

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field
• Up to 1-2 years of relevant experience, including internships or co-op placements, ideally in marketing, growth, or CRM-related work
• Perfectly bilingual in French and English, both spoken and written
• Based in Montreal, with the ability to work from our office
• Interest in B2B marketing and understanding of basic concepts like lead generation, funnels, and customer journeys
• Familiarity with marketing platforms such as Meta Ads Manager, LinkedIn Ads, or Google Ads is an asset
• Exposure to CRM tools such as HubSpot, Pipedrive, or Monday, or a strong interest in learning how to use them
• Comfortable writing basic copy and excited to develop skills in messaging, offer strategy, and creative production
• Proficient with spreadsheets and comfortable analyzing data to identify trends or opportunities
• Strong organizational skills and attention to detail, with the ability to manage multiple tasks and meet deadlines
• Eager to learn, take feedback, and grow within a fast-paced, performance-driven environment
• Proactive mindset and willingness to take ownership of tasks with support and guidance.

Perks And Benefits

️ Group insurance

️ 2 weeks of paid vacation upon hiring

1 week of paid vacation during the holidays

2 paid personal days

Unlimited paid sick days (physical health, mental health, and menstrual leave)

Double paid holidays

️ Friday afternoons off in the summer

Day off for your birthday

Hybrid work model with flexible hours

On-site work equipment provided

Monthly cell phone allowance

???? Feminine hygiene products available on-site

Snacks provided

Budget for training, workshops, and conferences

Peer recognition programs

Quarterly team bonding activities