Junior Media Buyer

Neilson Financial Services; Toronto; On-site; CAD 45,000 - 60,000; Full time

Job summary

A dynamic marketing agency is seeking a Junior Media Buyer to join their performance marketing team in Toronto. This entry-level position requires 1-2 years of experience in digital advertising, particularly on social media platforms like Meta and TikTok. The successful candidate will launch and optimize paid campaigns, collaborate with the marketing team, and analyze campaign performance metrics. Join a fast-paced environment where your contributions will directly impact revenue growth.

Qualifications

• 1-2 years of experience in digital advertising, particularly on social media platforms.
• Strong organizational skills and attention to detail.
• Ability to analyze and apply insights from data.

Responsibilities

• Launch and manage paid social campaigns on Meta and TikTok.
• Collaborate with the performance marketing team on ad testing.
• Monitor and analyze KPIs daily.

Skills

Data analysis

Attention to detail

Creativity

Understanding of social media platforms

Job description

We're looking for a sharp, analytical, and hungry Junior Media Buyer to join our fast-paced performance marketing team. If you love testing ad angles, scaling winning campaigns, and obsessing over metrics like CTR, CPL, and ROI, then this role is built for you.

Your focus will be launching and optimizing paid social ad campaigns across Meta (Facebook & Instagram) and TikTok, with hands-on support from senior buyers. You will work closely with a copywriter and a performance marketing designer, but we are looking for someone who will roll up their sleeves and create their own assets too.

This is the perfect opportunity for someone who understands the power of direct response marketing and wants to learn how to drive meaningful revenue and profit.

Key Responsibilities :

1. Launch, manage, and optimize paid social campaigns on Meta and TikTok Ads Manager.
2. Collaborate with the rest of the performance marketing team to test different hooks, formats, and angles.
3. Monitor KPIs daily and make recommendations on budget allocation, ad rotation, and audience expansion.
4. Analyze ad performance and identify opportunities to lower CPL and increase ROI.
5. Build reports and share insights with senior buyers and internal stakeholders.
6. Stay up-to-date with platform changes, algorithm updates, and emerging trends in performance marketing.
7. Generate your own ad ideas and creatives for paid social channels (Meta, TikTok, YouTube, etc.).

Qualifications :

• This is an entry-level position; ideally, you will have 1-2 years of experience in digital advertising, focusing on social media platforms (Meta, Instagram).
• Organized with strong attention to detail.
• Ability to analyze data, extract insights, and apply changes based on performance.

Additional Information :

If you are passionate about making a difference, thrive in a fast-paced and entrepreneurial environment, and want to be part of a high-performing team, we would love to hear from you!

Remote Work : Employment Type :

Full-time

Key Skills

Microsoft Office, Purchasing, Sourcing, Data Entry, Procurement, Cost Management, Algebra, HR Sourcing, Math, Produce Experience, ERP Systems, MRP

Department / Functional Area : Marketing

Experience : 1-2 years

Vacancy : 1