Job (Calgary) – Marketing and Communications Manager – Lunchbox Theatre

Theatre Alberta; Calgary; On-site; CAD 60,000 - 90,000; Full time

Job summary

Lunchbox Theatre invites a Marketing and Communications Manager to lead marketing efforts in Calgary. You will develop and oversee campaigns, manage media relations, and supervise the Box Office Manager to drive ticket revenue and attendance.

You will coordinate communications among patrons, staff, artists and volunteers, ensuring smooth operations and effective promotional activity. The role reports to senior theatre leadership and requires a proactive, collaborative leader.

Qualifications

• Strong leadership and management skills.
• Effective time and budget management skills.
• Ability to work autonomously as part of a small team.
• Flexible and able to take on multiple tasks.
• Anticipate and mitigate problems as they arise.

Responsibilities

• Develop, implement, and evaluate marketing programs to meet revenue and attendance goals.
• Oversee all marketing campaigns and initiatives and supervise Box Office Manager.
• Coordinate information flow among patrons, staff, artists and volunteers.
• Manage media activities, press events, and season launch coordination.
• Maintain annual marketing budget in consultation with leadership.

Skills

Leadership

Budget management

Autonomy

Team collaboration

Problem solving

Tools

Theatre Manager

Job description

Job (Calgary) – Marketing and Communications Manager – Lunchbox Theatre

Lunchbox Theatre seeks a talented and creative marketing professional to manage the marketing and communications functions of the theatre.

Primary Focus:

The Marketing Manager is responsible for the development, implementation, and evaluation of programs designed to meet or exceed the theatre’s ticket revenue and attendance goals. The Marketing Manager is responsible for creating and overseeing all marketing campaigns and initiatives as well as supervising the Box Office Manager. The Marketing Manager will also coordinate the flow of information among patrons, staff, artists, and volunteers to ensure ongoing smooth operations.

Reports to: Artistic Director and General Manager

Specific Accountabilities:

Marketing

• In concert with the General Manager, Artistic Director and the Board of Directors, develop innovative and aggressive marketing campaigns to promote and publicize the theatre and its related activities, and increase attendance and public awareness throughout the community
• Manage media activities of the theatre, informing the media of events at the theatre, liaise with media to facilitate coverage of theatre activities, and coordinate the annual season launch and other press events.
• Obtain media (print/radio/TV) sponsors for each production and special event, maintaining and nurturing these relationships
• Write, produce and coordinate the production of all marketing and promotional materials: the show program and poster for each presentation by the Theatre, including Suncor Energy Stage One Festival; the Theatre newsletter; and any additional flyers and brochures.
• Work with all photographers, designers, printers and contracted services as necessary as well as ensuring the most competitive prices for these services.
• Design display-ready advertisements for each production and all additional special events and activities that require promotion and advertising, as well as signage and exhibition displays as needed to promote the theatre.
• Manage and maintain the annual Marketing budget, in consultation with the General Manager
• Coordinate creation and distribution of the Opening Day and Preview invitations with the Box Office Coordinator
• Work with the Communications Committee (a sub-committee of the Board of Directors) to direct them in their work supporting the communications functions of the theatre, assign projects, and review the work of the Committee
• Orient, train and supervise volunteers for administrative projects in the Marketing dept (examples include flyer distribution, poster distribution, mailouts, promotional booths)
• Attend Board meetings as required by the General Manager and/or Board of Directors and/or Board Committees

Front of House

• Supervise the Box Office Manager, and hire candidates when necessary
• Track daily and seasonal ticket sales and trends
• Responsible for Theatre Manager use; training, maintenance, and upgrading
• Supervise creation and maintenance of contact databases for Groups Sales and Fund Development, supervise maintenance of accurate patron records and mailing lists

Information Technology

• Coordination of the Theatre’s IT needs, including basic onsite troubleshooting, hardware & software acquisition, coordination of network maintenance and upgrades with IT service provider.

Fund Development

• Design and production of all materials related to Fund Development
• Attend meetings related to Fund Development
• Work with Special Events Committee on coordination of any initiatives related to Fund Development
• Act as a liaison for communication with Sponsors and Donors
• Other related tasks which may, from time to time, be assigned by the General manager or Artistic Director.

Qualifications and Skills Required

• Strong leadership and management skills
• Effective time and budget management skills
• Ability to work autonomously while being part of a small and highly-integrated team
• Flexibility; ability to take on tasks required to meet the theatre’s goals
• Ability to anticipate and mitigate problems as they arise

Application Deadline: July 12, 2013

Three professional references will be requested from candidates who are invited to an interview.

Lunchbox Theatre is an equal opportunity employer, and is interested in receiving applications from a broad spectrum of qualified people who are representative of the Province’s diversity.

About Lunchbox Theatre

The world’s longest running lunchtime theatre, Lunchbox Theatre is a professional company that caters to downtown office workers over the noon-hour by producing at least seven plays per season, as well as the Suncor Energy Stage One Festival and the RBC Emerging Director Program. Lunchbox Theatre is located at the base of the Calgary Tower.

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