Job (Calgary): Marketing and Communications Specialist – Alberta Theatre Projects

Theatre Alberta; Calgary; On-site; CAD 60,000 - 75,000; Full time

Job summary

Alberta Theatre Projects is seeking a Marketing and Communications Specialist in Calgary to oversee the marketing collateral for the theatre’s season and programs. You will manage distribution across paid, owned and earned channels and foster relationships with media, sponsors, and industry partners to raise awareness and drive sales.

The ideal candidate has 2–4 years of marketing experience, strong graphic design and copywriting skills, and proficiency with Adobe Creative Suite, WordPress, and

Qualifications

• 2–4 years marketing experience, preferably in the performing arts.
• Proficient with Adobe Creative Suite for photo/video editing.
• Ability to manage budgets and timelines.
• Excellent written and verbal communication.
• Experience with social media, email marketing, and content creation.

Responsibilities

• Oversee creation of marketing collateral for seasons and programs.
• Manage distribution across paid, owned and earned channels.
• Develop media relations and partnerships with sponsors and influencers.
• Coordinate photo/video shoots and digital content for channels.
• Monitor budgets and reporting; process invoices.
• Maintain ATP website and social media updates.

Skills

Graphic design

Copywriting

Digital marketing

Communication skills

Project coordination

Microsoft Office

Content creation

Tools

Adobe Creative Suite

WordPress

CRM systems

SEO knowledge

Job description

Job (Calgary): Marketing and Communications Specialist – Alberta Theatre Projects

Alberta Theatre Projects is seeking a Marketing and Communications Specialist. Reporting directly to the Director of Marketing and Communications, this is a full time position.

About ATP:

Alberta Theatre Projects (ATP) is a Calgary-based, not-for-profit, professional theatre company that celebrates the art of live theatre. From its home in The Martha Cohen Theatre at Arts Commons, ATP creates community by producing relevant, high quality contemporary theatre; by playing a national leadership role in the development and creation of new Canadian plays; and by bringing audience and artists together in an exchange around the work.

Job Description:

The Marketing and Communications Specialist is a marketing professional with a passion for the performing arts and is responsible for executing ATP’s marketing and communications strategies. The primary responsibility for the position is to oversee the creation of all marketing collateral for the theatre’s season and other programs, and manage its distribution through paid, owned and earned channels. This includes creating and maintaining relationships with media, social media influencers, sponsors, industry partners, and creating and executing reciprocal marketing partnerships for the benefit of all involved. The role will also contribute to the development and implementation of the ATP brand, as well as marketing and communications strategies to create awareness of and consideration for the company’s programming, donations, events, and stimulate sales, retain current patrons, and attract and engage new audiences. The ideal candidate will have 2-4 years marketing experience have extensive experience in graphic design, photo and video editing, information design, and copywriting. Being a collaborative self-starter who is able to work with minimal direction is a must.

Specific responsibilities include:

• Negotiate and coordinate advertising buys and reciprocal marketing partnerships with input from the Director of Marketing & Communications
• Manage all advertising plans, production and trafficking
• Manage the creation and production of all marketing collateral, including social media content
• Write creative briefs for various projects, engage photographers/videographers or other creative professionals, and coordinate photo/video shoots.
• Develop engaging content for all digital and social media channels and manage the ATP social communities
• Manage all updates, including content and images, for ATP website and ATP social media channels
• Manage project budgets
• Provide input to reporting, when requested
• Process invoices
• Other duties, as assigned

The successful candidate for this position will possess the following skills and experience:

• Ability to set priorities, balance demands of multiple tasks, and meet deadlines
• Ability to create and maintain partnerships, and negotiate, create and fulfill agreements and contracts
• Advanced experience with using Adobe Creative Suite for photo and video editing and trafficking files for production
• Advanced experience in creating branded content for and managing corporate social media networks
• Demonstrated ability to execute marketing plans, develop and coordinate work-back schedules timelines and budgets
• Experience in digital, social and e-mail marketingBasic WordPress and web editing proficiency
• Attention to detail and high level of accuracy
• Ability to be self-directed and take initiative
• Problem solving
• Basic customer service skills
• Outstanding written and verbal communication skills
• Experience using Microsoft Office applications including Word, Excel and Powerpoint
• Media relations experience, CRM systems knowledge, SEO training, experience in an arts organization, or previous arts marketing experience are considered assets

At Alberta Theatre Projects we are committed to a diverse workforce and a respectful work environment. We are focused on attracting and retaining the best talent by encouraging applications from all qualified individuals including visible minorities, aboriginal people, and people with disability.