Investment Coordinator

PHD; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

A leading media agency in Toronto is seeking an Investment Coordinator with a focus on media planning and analytics. The candidate should have strong analytical abilities, attention to detail, and a background in marketing or communication. This full-time position offers a collaborative work environment and opportunities for professional growth.

Qualifications

• 2+ years of business experience in online and offline planning or buying.
• Strong understanding of digital media analytics.
• Experience with third-party ad-servers.

Responsibilities

• Manage day-to-day tasks for media planning and buying.
• Develop relationships with clients and internal stakeholders.
• Conduct data analysis and provide recommendations.
• Mentor junior team members and oversee their work.

Skills

Analytical skills

Attention to detail

Communication

Team leadership

Education

University education in marketing or communication

Tools

Google Analytics

MS Office Suite

Infosys

DDS

Prisma Digital Management systems

Job description

PHD Canada With 40 Years of Canadian history, we are part of a Global network, bring the breadth of global strength and the depth of local expertise to Canadian brands.

Our people make the difference, with a to be the most strategic and creative-led media agency in a data and tech world that deliver growth for our clients.

We are a culture of thought-leadership, creativity and innovation.

We believe in our people and delivering great work for our clients. It is with these ambitions that make PHD a great company to work for as well as rewarding work via client accolades and industry recognition.

An excellent Investment Coordinator demonstrates a high level of accuracy and attention to detail. Having has an established understanding of the agency’s checks and balances (approval processes) as determined by reporting manager. Will use judgement and decision making to represent the interests of the agency while working with others within the agency to validate appropriate approaches. He or she will be responsible for the day-to-day management of managers and assistants work, approving media plans and tactical executions, provide guidance, coaching and training with respect to job function.

The Role & Expectations

Client Engagement :

• Develop an in-depth knowledge of assigned clients including detailed category, product knowledge and competitive landscape.
• Work closely with Planning team members to guide the development of various planning and buying strategies.
• Rely on previous experience to help identify solutions and options to help guide those with final decision-making authority.
• Work collaboratively with internal and external stakeholders to yield positive results
• At the forefront of the media landscape changes and analyzing and sharing thoughtful recommendations with internal stakeholders and clients alike
• Create and present landscape presentations and POV’s

Accountability :

Access appropriate media tools to evaluate / analyze media opportunities and make recommendations to clients.

Ensure completion and accuracy of digital / or broadcast reports, review results and prepare analysis as required.

Acquire knowledge of changes in assigned markets / media and communicate to internal stakeholders

A strong understanding of corporate agreements, preferred discounting, and procurement-related objectives

Maintain confidentiality of client information.

Responsible for quality assurance across all accounts including budget and reporting accuracy.

Assists Senior team members in aspects of digital / or broadcast executions within the buying process through to final execution. This will include historical cost data, negotiations, audience estimates and budget control

Assist in the negotiation and management of rate agreements, as required

Able to manage campaign-level budgets as well as overall client level budgets

Manage and be accountable for all financial aspects of campaigns

Contribute to overall agency-level and client-level budget exercises

Leadership :

Motivate team members to produce media work of the highest calibre and foster a productive work environment

Contribute and mentor junior team members in the development of results reporting and insight generation to help drive client decision making.

Taking appropriate risks and make tough decisions when required. Elevates issues to manager when necessary

Confident in ability to activate and lead, specifically tactical investment abilities

Media / Business Acumen :

Apply various quantitative methods to analyze and interpret information from multiple data sources while providing a layer of strategic thinking and insight generation.

Identify and develop tactical opportunities that meet client and corporate objectives through actionable insights derived from analytics

Your Responsibilities

Identify and develop tactical opportunities that meet client and corporate objectives through actionable insights derived from analytics

Apply various quantitative methods to analyze and interpret information from multiple data sources while providing a layer of strategic thinking and insight generation.

Contribute to the development of reporting and insight generation to help drive results

Manage relationship with key senior partner agency personnel when applicable

Conduct accurate data processing, analysis, interpreting results and making actionable recommendations

Oversee training and mentoring of Manager level down.

Participate in developing the analytics capabilities in the digital / or broadcast media channels within the agency and with existing clients

Preparation and presentation of reports and strategic analyses to clients

Ensure utilization of PHD Research Tools in plan development

Assist in the training and development of junior staff, including assisting in the development of internal and external agency communication, data entry and documents to ensure accuracy and quality

Must be motivated, detail oriented, a good communicator, comfortable with following direction and able to produce a high quality of work to short deadlines

Key Qualifications

University education in marketing, communication or other relevant related fields.

Outstanding record of academic and professional achievement with 2+ years’ business experience in online and offline planning or buying experience with a strong understanding of digital media analytics

Experience with Infosys, DDS and Prisma Digital Management systems

Highly proficient in MS Office Suite, with emphasis on MS Excel.

Proven experience with Google Analytics and third-party ad-servers (e.g. Google Campaign Manager). Experience with other digital solutions (Omniture, WebTrends, Social Media monitoring) a bonus.

Knowledge of evaluation of marketing ROI, conversion funnel analysis and optimization

For further information on PHD culture, please visit https : / / www.facebook.com / phdcanada or Instagram / phdcanada to see what we are about.

PHD is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

Only qualified candidates will be contacted.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing, Advertising, and Accounting / Auditing

Industries

Advertising Services and Marketing Services

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