Intermediate Specialist, Student Recruitment

University of Ottawa; Ottawa; On-site; CAD 85,000 - 107,000; Full time

Job summary

University of Ottawa is seeking a dynamic Recruitment Marketing Specialist for the Telfer EMBA program on the Ottawa campus. You will design and implement outreach strategies, manage web content, and coordinate promotional campaigns to attract top graduate students.

Reporting to the Supervisor, EMBA Program Management, you will lead events, liaise with alumni, and develop communications plans to elevate the faculty's visibility across digital channels and target audiences.

Qualifications

• Bachelor's degree in marketing or related field or equivalent experience.
• Minimum five years in a similar recruitment/marketing role.
• Knowledge of web accessibility guidelines and applying them.
• Experience with digital marketing and university sector environment.

Responsibilities

• Develops recruitment and liaison strategies for graduate programs to attract students.
• Organizes promotional campaigns and events to maximize outreach.
• Manages web content and digital communications for the faculty.
• Leads marketing and branding efforts to promote programs.

Skills

Marketing strategy

Digital communications

Web accessibility

Presentation skills

Market research

Education

Bachelor's degree in marketing or related field

Master's degree an asset

Tools

Graphic design software

Web applications

Job description

Job Type: Employee

Anticipated Duration in Months (for contracts and temporary assignments): 10

Job Family: Student Recruitment

# of Open Positions: 1

Faculty/Service - Department: Telfer EMBA

Campus: 99 Bank

Union Affiliation: SSUO

Date Posted (YYYY/MM/DD): 2026/11/09

Applications must be received BEFORE (YYYY/MM/DD): 2026/11/20

Hours per week: 35

Salary Grade: SSUO Grade 10

Salary Range: $85,040.00 - $107,421.00

About the Telfer School of Management

The Telfer School of Management at the University of Ottawa is located in the heart of Ottawa and is the proud academic home of some 4,300 students, 200 faculty members, over 100 staff members, and over 30,000 alumni. At Telfer, everything we do from teaching to research, to policy advice is firmly aligned with helping Canada reach its potential. We believe that better business practice means a better Canada and that a better Canada means a better world.

Position Purpose

Reporting to the Supervisor, EMBA Program Management, designs and implements recruitment strategies, as well as liaison and recruitment activities, for all of the faculty's graduate programs in order to maximize outreach and attract the very best students. Organizes and leads promotional campaigns, generates web content and develops communication plans to project a positive image of the faculty, promote its brand and increase its visibility.

• Liaison and Recruitment Activities : Develops and implements innovative recruitment strategies for all of the faculty's graduate programs in order to attract students to the University and achieve the faculty's recruitment objectives. Plans and coordinates visits with future students to promote programs, achievements and day-to-day activities of the faculty or University. Acts as a resource person for inquiries pertaining to program requirements and University services to increase the appeal of graduate programs for future students. Develops and maintains a network of alumni to maximize the faculty's outreach and visibility.
• Event Promotion and Management : Organizes student recruitment and other special events in order to project a positive image of the faculty and/or University. Forms and chairs event planning committees, identifies elements and timelines, monitors and communicates progress. Develops event budgets and ensures that all activities are within budget limits. Designs and develops promotional material, and promotes events to target audiences to maximize outreach and participation.
• Web Content Management : Anticipates and meets ongoing operational needs by generating web content in accordance with web, official languages and accessibility standards, and with established policies. Develops and evaluates performance indicators for web usage and usability, and coordinates improvements to maximize the effectiveness of the web sites for the faculty.
• Marketing : Develops and implements marketing strategies for the faculty based on digital marketing best practices and trends. Collaborates with graphic designers and photography and printing professionals to produce marketing materials that promote the faculty to future students while ensuring compliance with design standards.
• Communications : Develops and implements an annual communications plan to support communications needs for various internal and external target audiences, contributing to the strategic plan and the faculty brand. Writes content for annual reports, news bulletins, brochures, speeches, web sites, social media and press releases and coordinates translation.
• Quality Assurance : Develops performance indicators and monitors performance by carrying out consultations and surveys in order to maximize the effectiveness of liaison and recruitment activities of the faculty. Analyzes results and makes improvements to optimize the use of recruitment and advertising tools.
• Trends and Needs Analysis : Conducts market research studies and analyzes the results to identify priorities and critical paths for all recruitment and liaison activities and to recommend new initiatives.
• Supervision : Supervises administrative support staff as needed and ensures that their work complies with established standards and directives.

What you will bring :

• Bachelor's degree in marketing or a related field, or an equivalent combination of education and work experience
• Minimum five years of demonstrated experience in a similar role
• Master's degree in a relevant field an asset
• Ability to develop marketing and digital communication strategies
• Knowledge of web accessibility guidelines and experience in applying them
• Knowledge of the Canadian university sector and its administrative structures
• Advanced knowledge of computer systems and software including graphic design and web applications, spreadsheets, databases, the internet and email
• Experience giving presentation