Interim Shopper Marketing Lead - Internal

London Drugs INTERNAL; Richmond; On-site; CAD 90,000 - 110,000; Full time

Job summary

London Drugs in Richmond, BC, is seeking a Shopper Marketing Lead for a 15-month contract to leverage customer insights and vendor partnerships to drive growth. The role focuses on creating a differentiated customer experience in-store and online through targeted programs and personalized engagements.

You will lead a cross-functional team, manage budgets, collaborate with Merchandising, and define success metrics while ensuring brand consistency across channels and measuring ROI to guide future

Qualifications

• 5 years of increasing responsibility in a marketing role.
• Retail Marketing experience an asset.
• A marketing degree or equivalent work experience an asset.

Responsibilities

• Analyze primary research and data to identify customer priorities.
• Develop growth opportunities and align with Merchandising.
• Lead Shopper Marketing Specialists and team.
• Manage budgets and vendor relationships.
• Ensure consistent brand communication across channels.
• Define and measure success metrics.

Skills

Interpersonal skills

Data analysis

Strategic thinking

Project management

Communication

Influence

Education

Marketing degree

Equivalent experience

Job description

As a valued London Drugs family member, the opportunities for career growth are unlimited! Here is a great chance for you to grow your skills and experience.

Our Marketing department at our head office in Richmond BC currently has an opportunity for a:

Shopper Marketing Lead - 15-month contract

The Shopper Marketing Lead is responsible for leveraging customer insights to drive sales for London Drugs through accelerated growth of our proprietary commercial or business unit marketing programs and building strategic vendor partnerships. Focus is on building a differentiated customer experience instore, online and through personalized customer engagements. Responsible to lead the development of programs that demonstrate the company’s customer engagement marketing strategy to drive relevance with our customers.

Roles and Responsibilities:

• Analyze primary research, first party data and share data to identify customer driven priorities across assigned business units/categories.
• Develop short and long term growth opportunities, presenting to Merchandising function for alignment, following up to ensure London Drugs is building relevance to target customers in assigned categories.
• Guide Shopper Marketing Specialists, Coordinators and Assistants as assigned to execute agreed upon programs
• Manage communication and marketing services as the key contact between the business team and Marketing.
• Develop strong relationships with our Merchandising partners.
• Work with internal and external stakeholders to implement marketing plans to support assigned categories.
• Ensure consistent execution of plans across all customer touch points including Website, in-store, print and social media.
• Ensure strong and clear brand communication with our customers, while balancing business requirements and objectives.
• Define and measure success metrics.
• Use data points to inform and guide decision making.
• Work with key stakeholders on marketing optimization to get the best ROI on invested ad dollars.
• Manage and direct budgets to achieve company and vendor goals.
• Provide strategic direction to Creative team.
• Project manage key initiatives with cross functional players.

The successful candidate should possess the following:

• Excellent interpersonal and presentation skills and the ability to deal with senior levels of the organization
• Ability to influence, selling ideas and recommendations to internal and external stakeholders sell a concept.
• Strong ability to analyze diverse data sets to create actionable insights.
• Good critical and strategic thinking.
• Ability to work with diverse agency and creative partners, developing briefs and assessing creative, media and tactical elements against the stated objectives.
• Highly organized and able to multitask effectively and work under changing priorities.
• Initiative to isolate and solve problems.
• Strong project management skills.
• Good communication skills, both written and verbal.
• Demonstrate good interpersonal skills when dealing with customers, staff & management.
• Solid budget management.

EDUCATION & KNOWLEDGE:

• 5 years of increasing responsibility in a marketing role.
• Retail Marketing experience an asset.
• A marketing degree or equivalent work experience an asset.
• If you are a well organized, self-motivated, individual who has a positive attitude, a desire to support Company initiatives, and a commitment to achieving Company objectives, then we have the opportunity for you to excel!

London Drugs is an equal opportunity employer. The above statements are intended to describe the general nature and level of work applicable to this position and are not intended to be an exhaustive list of all responsibilities, duties and skills required.

Flexible work from home options available.