Integrated Planning Director

ZipRecruiter; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading media agency seeks a Director of Integrated Planning to deliver strategic media recommendations. The role involves leading a team, managing client relationships, and ensuring effective media strategies that drive growth. Candidates should possess strong media experience and communication skills.

Qualifications

• 7+ years of relevant media experience.
• 5+ years of digital media planning experience.

Responsibilities

• Lead strategic planning for media briefs focusing on digital media channels.
• Mentor and lead a team of media professionals.
• Manage client campaign deliverables and financial accountability.

Skills

Communication

Teamwork

Time Management

Customer Service

Adaptability

Education

College Diploma or Bachelor’s degree in advertising, marketing, business administration, communications

Tools

Microsoft Office Suite

Media Tools

Job description

Job Description

At Epitaph, we are an independent media agency dedicated to those who value quality, depth, and genuine human connection. We champion growth that stands for something more. For us, media is not just about numbers; it is a craft, a connection, and a responsibility. We hold ourselves to the highest standards because the brands we work with deserve nothing less.

About the Role

We are seeking a Director of Integrated Planning who embodies our agency's values. This role involves delivering strategic integrated media recommendations that align with each client’s goals and business objectives. The Director will lead a team, ensuring that each product is grounded in insights, data, and experience, ultimately driving meaningful growth for our clients.

Your Impact

• Lead strategic planning for media briefs, focusing on digital media channels and strategies, and utilizing data to back up recommendations.
• Cultivate and strengthen relationships with clients, agencies, and media partners at a senior level.
• Collaborate with the internal digital team to drive and explore unique digital tests and opportunities that align with campaign strategies and client objectives.
• Develop a direct relationship with clients to become a strategic partner with an in-depth understanding of their business.
• Mentor and lead a team of media professionals, managing workloads, providing performance feedback, supporting professional development, and inspiring the team.
• Manage client campaign deliverables, including workbacks, financials, and meetings with client teams.
• Provide digital strategic leadership with key clients, partners, and within the integrated planning team.
• Ensure effective management of agency scope across client business, identifying opportunities for out-of-scope work.
• Assume financial accountability, working with client finance, internal agency teams, and partners.
• Meet with industry representatives to gain insights into trends and new media opportunities.
• Participate in new business RFPs as needed.
• Prepare and deliver confident media presentations.
• Analyze, report on, and guide clients through performance campaigns, focusing on CPA and performance success.
• Act with integrity in managing relationships across the agency and media partners to ensure brand understanding, effectively sell ideas, and contribute to positive agency evaluations.

Your Qualifications

• College Diploma or Bachelor’s degree in advertising, marketing, business administration, communications, or equivalent experience.
• 7+ years of relevant media experience, with a preference for account management experience.
• 5+ years of digital media planning experience.
• Proven experience in client communication and presentations.
• Knowledge of integrated media planning and digital buying.
• Advanced knowledge of Microsoft Office Suite (Excel, Word, and PowerPoint).
• Proficiency with third-party syndicated research resources and media tools.

Your Qualities

• Embraces Epitaph Group values and mindset, exhibiting entrepreneurial spirit, curiosity, inclusivity, sincerity, adaptability, reliability, and teamwork.
• Excellent verbal and written communication skills, with strong presentation abilities.
• Exceptional time management skills, with the ability to prioritize and organize workload, operate under tight deadlines, and manage multiple projects.
• Ability to work on own initiative, being pre-emptive and proactive, constantly thinking ahead, and demonstrating a hands-on and highly organized approach to all tasks.
• Ability to foster collaborative relationships with cross-functional teams.
• Adaptability to work effectively in a fast-paced environment.
• Strong customer service skills and communication capabilities.
• Comfort with ambiguity, being flexible and adaptable with a willingness to learn and assist.
• Proficiency in working with budgets/numbers and a strong understanding of BCR and financial management.