Integrated Marketing Specialist - Workleap

Remote Genie; Montreal; Hybrid; CAD 80,000 - 105,000; Full time

Benefits offered by this job

LTIP program

RRSP + health insurance + telemedicine

Flexible vacation

Remote work with Montreal office

In-person gatherings

Claude access

Job summary

Workleap is seeking a results-driven marketer to own and run multi-channel campaigns for our AI-powered manager tools. You’ll turn launch momentum into pipeline, shape briefs, and align with sales and customer marketing to maximize adoption. You’ll bring 4+ years in B2B SaaS marketing, lead campaigns end-to-end, and use AI tools like Claude to optimize workflows.

English is required; French is a plus. This hybrid role offers remote work with access to our Montreal office, and quarterly in-person

Qualifications

• 4+ years in B2B SaaS marketing, running integrated, multi-channel campaigns end to end.
• You’ve led campaigns, not just coordinated them. You set the strategy, wrote the brief, and made the call when priorities collided.
• You know how B2B channels work together across the funnel, from paid and lifecycle to events and sales enablement.

Responsibilities

• Help pick the bets. Each quarter, decide which launches we go big on and what winning looks like.
• Get everyone running the same play. One short brief (audience, message, offer, goal) so the team runs one campaign instead of five.
• Ship. Paid, email, web, social, events and sales enablement go live together.
• Make launches land with Sales and customers. Sales has what they need before launch day.
• Learn fast. Agree on the goal with Growth before launch, check the numbers after, and change the next campaign.
• Use AI to run more campaigns with the same team. Build workflows from brief to first draft to French adaptation.

Skills

Campaign management

B2B SaaS marketing

Multi-channel campaigns

Strategic briefs

Budget management

Tools

HubSpot

Claude AI

Job description

Company Description

Workleap is a Montreal-based tech company, founded in 2006. We’re builders at heart, we make simple products that actually matter to the people who use them. We have two product lines:Workleap Agent, our newest solution built to make every manager more effective, andShareGate, the world’s leading solution for Microsoft 365 migration and governance. More than 15,000 companies worldwide trust us to do exactly that. We’re intentional about who joins us. If you’re the kind of person who gets excited by a hard problem and wants to help shape what comes next, there’s a place for you here.

Your role

We’ve just launched the new version of Workleap, an AI agent for managers. Now the job is to win the market: turn launch momentum into new business, fast. We need someone who builds campaigns across every channel that drive real traction and pipeline, has a real eye for creative, and doesn’t wait for a perfect plan. There’s no campaign playbook here yet, so you’ll build one as you go. Bonus points if you’ve built a campaign engine somewhere that didn’t have one.

Your impact:

• Help pick the bets. Each quarter, decide which launches we go big on and what winning looks like.
• Get everyone running the same play. One short brief (audience, message, offer, goal) so the team runs one campaign instead of five.
• Ship. Paid, email, web, social, events and sales enablement go live together. Bring in agencies and freelancers when that’s faster, and do it yourself when that’s faster still.
• Make launches land with Sales and customers. Sales has what they need before launch day, and customer marketing gets campaigns that drive adoption.
• Learn fast. Agree on the goal with Growth before launch, check the numbers after, and change the next campaign.
• Use AI to run more campaigns with the same team. Build the workflows from brief to first draft to French adaptation, so the team spends its time on ideas instead of handoffs.

Your team

Marketing at Workleap moves fast. We work out of Slack and make most decisions in a thread, not a meeting. Over the next year, our job is to turn our AI agent for managers into the tool managers reach for first, which means a steady run of campaigns and turning early traction into pipeline. You’ll report to our Head of Marketing and work side by side with our content lead and growth marketing manager: they bring the story and the channels, you turn it into a campaign and get it out the door. Sales, Product and Customer Success are part of every launch.

What you’ll bring

• You make calls without perfect information, ship, and explain what happened in a few clear lines, including when it didn’t work.
• 4+ years in B2B SaaS marketing, running integrated, multi-channel campaigns end to end. You can point to campaigns you led and the pipeline or revenue they drove.
• You’ve led campaigns, not just coordinated them. You set the strategy, wrote the brief, and made the call when priorities collided.
• Taste. You can tell a big idea from a busy one, give creative feedback that makes the work better, and write a headline, email or landing page yourself when it’s faster.
• You know how B2B channels work together across the funnel, from paid and lifecycle to events and sales enablement.
• You get great work out of agencies and freelancers, and roll up your sleeves when that’s quicker.
• You set goals before launch, read the results after (HubSpot or similar), and manage a campaign budget.
• You use AI tools like Claude in your daily work, and you’ve built at least one workflow your team still uses.
• You’ve done this with a small team and a tight budget.
• Nice to have: taken a product from 0 → 1, HR industry perspective, an SMB audience, running campaigns in both English and French.
• English is required. Most of our buyers are in the US and English Canada, and most of the campaigns you’ll run are in English first. French is an asset.

What the job comes with

• Base salary: $80,000 - $105,000. This range reflects our Canada-wide compensation scale. Final offers may be adjusted based on the candidate’s region to align with local market conditions.

  • OTE: $85,000 - $120,000

• LTIP program, share in Workleap’s long-term growth.

• RRSP + Family health insurance + telemedicine + annual wellness budget.

• Flexible vacation policy.

• Remote work, with access to our Montreal office.

• In-person gathering twice a year.

• Claude access, for everyone.

What drives us

At Workleap, we build software that sits at the center of how people experience work, every day, at every level.

We move fast. Priorities shift, decisions get made with the information we have, and we iterate. If you thrive on intensity and ambiguity doesn’t slow you down, you’ll feel right at home.
We’re builders. We do what it takes to move forward. AI is part of our toolkit. We use it to go faster and decide smarter, not to replace judgment.

If you want real impact and a place where your decisions matter, this is it.

How we hire

Transparency is how we hire — for you as much as for us.

Here’s how it works: a first call with a recruiter, then a virtual interview with the hiring manager. You’ll then complete a take-home case study, followed by a meet with future colleagues to discuss it together. Depending on the role, the process may vary slightly — your recruiter will walk you through it on your first call.

We use AI to support certain steps of the process, but every hiring decision remains human.

We can’t wait to meet you.