Senior Demand Generation Manager - Workleap Agent

Workleap; Montreal; Hybrid; CAD 105,000 - 140,000; Full time

Benefits offered by this job

LTIP program

RRSP + health insurance

Telemedicine

Wellness budget

Flexible vacation

Remote work

Montreal office access

In-person gatherings

Claude access

Job summary

Workleap in Montreal, Canada is seeking a Senior Demand Generation Manager to own qualified pipeline for new business. You will lead paid media, manage SEO, and optimize the site to convert traffic into pipeline, while directing agencies and budgeting for maximum ROI.

English is required and the role collaborates with RevOps, Sales, and Content. You bring 5+ years in growth or demand marketing for a B2B SaaS company with a sales team, and you’re comfortable managing $50K+ monthly paid budgets

Qualifications

• 5+ years in growth or demand marketing at a B2B SaaS company with a sales team.
• Managed paid budgets of $50K+ a month.
• Experience leading paid and SEO programs to pipeline.

Responsibilities

• Own the qualified pipeline for new business.
• Direct paid media and SEO agencies, allocating budget for maximum ROI.
• Develop outbound and inbound plays to grow inbound pipeline.
• Improve site conversion to turn traffic into pipeline.
• Set quarterly channel mix and report outcomes in weekly reviews.
• Automate funnel reporting and analytics with AI tools.

Skills

Growth marketing

Demand generation

Paid media

B2B SaaS

Agency management

SEO strategy

Analytics GA4

AI / automation

Tools

GA4

HubSpot

Job description

Senior Demand Generation Manager - Workleap

Company Description

Workleap is a Montreal-based tech company, founded in 2006. We're builders at heart, we make simple products that actually matter to the people who use them. We have two product lines: Workleap , built to make every manager more effective, and ShareGate , the world's leading solution for Microsoft 365 migration and governance. More than 15,000 companies worldwide trust us to do exactly that. We're intentional about who joins us. If you're the kind of person who gets excited by a hard problem and wants to help shape what comes next, there's a place for you here.

Your role

We just launched an AI agent for managers, and how buyers find it is up to you. We’re looking for a demand marketer who’s run paid at scale, has a real eye for great marketing, and wants to own the number that matters most here: qualified pipeline for new business. You’ll direct our paid and SEO agencies, decide where the budget goes, and make sure the site converts what they bring in. Bonus points if you’ve also taken a product from 0 to 1 before.

Your impact:

• Know our funnel better than anyone. Know where leads come from, where they stall, and what to fix first, so our AEs have more good conversations every month.
• Run paid with our agency partner. You decide where the money goes and what gets tested, and you hold them to pipeline, not clicks.
• Build & test some outbound plays alongside inbound.
• Get Workleap found, on Google and in the AI answers buyers increasingly rely on across LLMs. You’ll do this with our SEO partner, and you’ll make sure that traffic also turns into pipeline.
• Make the website convert. Every key page gets a clear job, a metric, and a steady stream of tests.
• Set the channel mix in your first quarter and revisit it every quarter after that. Come to our weekly business review with a point of view on where the next dollar should go, and report on what moved.
• Use AI to take the grunt work out of reporting. Automate the weekly funnel numbers, agency reports, and page diagnostics early, so the team spends its time deciding instead of building spreadsheets.

Your team

You’ll join a growing marketing team (soon to be six) and report to our Head of Marketing. You’ll work hand in hand with our content lead: they shape what we say, you get it in front of the right buyers. Outside marketing, you’ll be in a weekly rhythm with RevOps and Sales, and work collaboratively across the organization.

What you'll bring

• 5+ years in growth, demand or performance marketing at a B2B SaaS company with a sales team. You’ve been accountable for paid budgets of $50K+ a month.
• You’ve grown inbound pipeline before, and you’ve tested outbound plays. You have the numbers to show it, and you can explain what actually drove it.
• Taste. You can tell great copy from fine copy, write an ad or landing page yourself when it’s faster, and spot opportunities the numbers alone won’t show you.
• You’ve managed agencies, not just worked with them. You’ve written the brief, pushed back on the plan, and changed course when results didn’t come.
• Enough SEO to steer a specialist, and a real point of view on how AI is changing search.
• Hands‑on conversion work on a B2B site, like landing pages, forms and tests, plus the analytics to know what worked (GA4, HubSpot or similar).
• You build your own reports and use AI tools like Claude to move faster.
• You make calls without perfect data, ship, and explain what happened in a few clear lines, including when it didn’t work.
• Nice to have: HR tech experience, an SMB audience, or a free tool or trial motion.

English is required. Most of our buyers are in the US and English Canada, and most of the programs you’ll run are in English first.

What the job comes with

• Base salary: $105,000 - $140,000. This range reflects our Canada-wide compensation scale. Final offers may be adjusted based on the candidate's region to align with local market conditions.
  
  • OTE : $115,000 - $155,000
• LTIP program, share in Workleap's long-term growth.
• RRSP + Family health insurance + telemedicine + annual wellness budget.
• Flexible vacation policy.
• Remote work, with access to our Montreal office.
• In‑person gathering twice a year.
• Claude access, for everyone.

What drives us

At Workleap, we build software that sits at the center of how people experience work, every day, at every level.

We move fast. Priorities shift, decisions get made with the information we have, and we iterate. If you thrive on intensity and ambiguity doesn't slow you down, you'll feel right at home.
We're builders. We do what it takes to move forward. AI is part of our toolkit. We use it to go faster and decide smarter, not to replace judgment.

If you want real impact and a place where your decisions matter, this is it.

How we hire

Transparency is how we hire — for you as much as for us.

Here's how it works: a first call with a recruiter, then a virtual interview with the hiring manager. You'll then complete a take-home case study, followed by a meet with future colleagues to discuss it together. Depending on the role, the process may vary slightly — your recruiter will walk you through it on your first call.

We use AI to support certain steps of the process, but every hiring decision remains human.

We can't wait to meet you.

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