Integrated Marketing Lead

Hiive; Vancouver; On-site; CAD 60,000 - 100,000; Full time

Job summary

A dynamic fintech startup is seeking an Integrated Marketing Lead to drive innovative marketing strategies and campaigns. This role offers the chance to shape multi-channel marketing efforts, from events to digital initiatives, in a fast-paced environment. As one of the first marketing hires, you'll have the opportunity to make a significant impact on the company's growth while enjoying a vibrant workplace culture. With a focus on creativity and data-driven results, this position is perfect for someone eager to grow their expertise and contribute to a forward-thinking company at the forefront of the marketplace for pre-IPO stocks.

Benefits

Employee stock option plan

100% employer-paid health and dental premiums

$20-per-day commuter benefit

Onsite gym

Healthy snacks and drinks

Bi-weekly catered lunches

Team-building events

Sponsorship and relocation for exceptional candidates

Rooftop amenity

Opportunities for growth into leadership roles

Qualifications

• 5+ years in integrated or growth marketing with strong project management skills.
• Fluency in CRMs and experience in high-growth environments preferred.

Responsibilities

• Design and manage integrated marketing campaigns across multiple channels.
• Track marketing performance metrics to evaluate campaign effectiveness.
• Collaborate with teams to refine campaign strategies based on data.

Skills

Integrated Marketing

Demand Generation

Project Management

Analytical Skills

A/B Testing

CRM Fluency (SFDC)

Event Management

High-Growth Environment Experience

Attention to Detail

Fast-Paced Action

Job description

Named #4 startup in Canada for 2024, Hiive is a fintech/marketplace startup connecting buyers and sellers of stock in venture-backed pre-IPO companies. Thanks to our industry-leading technology and best-in-class capital markets team, we are home to the fastest-growing marketplace for the stock of “unicorns” on the planet. As a profitable and rapidly growing business backed by tier-one venture capital investors, we are seeking to scale our high-performing team.

As the Integrated Marketing Lead, you will bring our multi-channel marketing strategy to life with creativity and precision. From crafting impactful campaigns to executing cross-functional initiatives, you’ll ensure a cohesive and engaging presence across every touchpoint. In this role, you will have the freedom to experiment, refine, and innovate how we connect with our audience. You’ll also pioneer new channels for us, including in-person and virtual events, gifting, and more. Joining as one of our first marketing hires, you’ll have the unique opportunity to rapidly grow your expertise and create a lasting impact on the company.

In this role, your responsibilities would include:

• Designing, executing, and project managing integrated marketing campaigns of all sizes that connect seamlessly across multiple channels and teams to ensure a cohesive campaign experience.

• Expanding marketing initiatives, including events (in-person and virtual), gifting programs, and other innovative channels previously untapped at Hiive.

• Establishing and tracking marketing performance metrics to evaluate campaign effectiveness and uncover opportunities for growth.

• Collaborating with analytics and cross-functional teams to create data-driven feedback loops that refine and enhance campaign strategies.

• Managing budgets for major campaign initiatives, ensuring resources are allocated effectively to drive maximum impact.

Required Skills:

• 5+ years of experience in integrated, demand generation, or growth marketing.

• Experience creating and scaling events, both in-person and virtual.

• A very strong attention to detail with expert project management skills.

• Strong analytical skills with the ability to predict future performance and measure campaign ROI effectively.

• Proficiency in A/B testing.

• Prior experience in a high-growth environment.

• A willingness to take action and move fast.

• Fluency in CRMs, specifically SFDC.

• Excitement about the mission of Hiive and the future we’re creating.

Preferred Skills:

• Experience in fintech, marketplaces or highly regulated industries.

• Experience working in both B2B and B2C environments.

Compensation, Benefits & Perks:

• Highly competitive salary commensurate with experience and contribution.

• Opportunity to participate in ownership of a rapidly growing early-stage startup through our employee stock option plan.

• Comprehensive 100% employer-paid health and dental premiums, a health and personal spending account.

• A dedicated desk in our Vancouver, BC HQ, in the heart of downtown, with a fridge stocked with healthy snacks and drinks, an onsite gym, and a gorgeous rooftop amenity.

• Enjoy a $20-per-day commuter benefit for every day you work in our Vancouver HQ.

• An engaging social calendar, including bi-weekly catered lunches, bi-weekly “Friday bar,” team workouts, annual summer party, and holiday party, two “onsite” all-team retreats each year, semi-annual team-building events, and Hiive Womens’ Network events.

• Significant opportunities for growth into team leadership and management roles.

• Entrepreneurial culture and a small and dynamic team.

• Sponsorship, immigration, and relocation for exceptional candidates.

Hiive is committed to fostering an inclusive workplace where all individuals have an opportunity to succeed.