Instagram Shoutouts Media Buyer

Impact Clients; Toronto; Remote; CAD 80,000 - 100,000; Full time

Job summary

A dynamic marketing firm in Toronto is seeking a Creative Manager to lead paid media and direct response marketing efforts. The ideal candidate will have a proven track record in writing and optimizing creatives, negotiating shoutouts, and analyzing campaign performance. This is a full-time remote role with opportunities for growth. Join us to help amplify a rapidly scaling personal brand in the business education space.

Benefits

Competitive base salary

Performance-based bonuses

Qualifications

• Experience in paid media with a budget of $10K–$100K+.
• Proven ability to write high-converting ad creatives.
• Experience in fast-paced, performance-driven environments.

Responsibilities

• Write, buy, and optimize daily ad creatives.
• Analyze performance metrics like CPF, CPA, and ROAS.
• Scale paid traffic to achieve significant revenue outcomes.

Skills

Creative writing

Data analysis

Negotiation

Campaign scaling

Job description

Full-Time | Remote | EST Hours

We’re hiring a Creative Manager to lead front-end growth through Paid Media & Direct Response Marketing—starting with Instagram shoutouts and expanding into Meta and beyond.

This is a hands-on performance role— You’ll be writing, buying, analyzing, and optimizing daily. Growth into CMO role possible and welcomed.

If you get excited by cracking performance data, writing scroll-stopping ad copy, and building brands that actually help people—this role is for you.

About Richard Yu

Richard turned a $500 digital product into an 8-figure online education empire.

Now, he teaches others how to do the same while documenting everything on Instagram and YouTube.

• YouTube : https : / / youtube.com / richardyu1
• Instagram : https : / / instagram.com / richardyuzee

Our brand is faith-driven, service-oriented, and rapidly scaling. Your mission is to help turn a high-growth personal brand into one of the most influential voices in business education—through paid content (primarily IG Shoutouts).

Your Core Mission

Own and scale paid traffic. You’re the engine behind lead gen.

You will :

Write high-converting creatives (posts, reels, carousels)

Negotiate and buy Instagram shoutouts from niche pages

Analyze daily performance : CPF, CPL, CPA, ROAS, booking rates, and lead quality

Track shoutout performance and analyze it (based on pages & creative)

Launch and test 1–2 creatives / day based on conversion data

Collaborate with setters & closers to optimize spend based on lead quality

Optimize and scale the shoutout campaign while keeping ROAS

Eventually expand into Meta Ads and other high-scale channels

Outcome : You’ll build a paid engine that brings in $1M+ / month in front-end revenue—without Richard in the weeds.

Requirements

You Are

A driver of growth - you seek to scale campaigns aggressively

A field athlete—you write, test, and launch ads yourself

A direct response operator—you speak offer, funnel, and media fluently

A data-obsessed optimizer—you track everything and act on it

A feed-native creative—you can write in Richard’s voice and hook the scroll

A high-energy leader—you set your own goals and push for big outcomes

A self-starter—you don’t wait for permission, you execute daily

You’ve Done This If…

You’ve spent $10K–$100K+ on paid media—especially shoutouts

You’ve written dozens of creatives that drove real conversions

You’ve tracked ROAS, CPF, DM volume, lead quality, and IG shoutout performance

You’ve worked inside high-ticket coaching or online education brands

You’ve operated in a fast-paced sales environment that expects results

This Role Is NOT for You If…

You only run dashboard ads and don't have experience in running shoutouts

You want to “manage” without writing copy or launching ads

You need someone to set your goals or micromanage you

You’ve never worked in a high-velocity, performance-driven environment

Benefits

Compensation

Base salary (we’ll match or exceed your current comp)

Performance-based bonuses tied to direct revenue results

Ready to Build Something Big?

If you’re a creative, data-driven performance leader who wants to scale one of the most impactful personal brands in online business education—apply now.