Influencer Marketing Manager - Podcasts

Ground News; Kitchener; Remote; CAD 70,000 - 90,000; Full time

Job summary

A leading news comparison platform in Waterloo, Canada, is seeking an Influencer Marketing Manager for Podcasts. This role involves overseeing podcast ad strategies, engaging with creators, and optimizing ad campaigns based on data insights. The ideal candidate will have 3-5 years of podcast advertising experience and a robust network in the industry. Join a mission-driven culture with a flexible remote work environment and competitive compensation.

Benefits

Competitive salary

Performance-based incentives

Flexible remote work environment

Qualifications

• 3-5 years of hands-on experience managing podcast advertising for a high-growth brand.
• Deep familiarity with podcast-specific analytics and tracking tools.
• Proven ability to scale acquisition efforts with strong command of attribution models.

Responsibilities

• Lead end-to-end campaign strategy and execution from identifying relevant partners to negotiating contracts.
• Use data and insights to inform creative testing and audience targeting.
• Own the budget and ensure accountability for spend efficiency.

Skills

Business Development

Customer Service

Market Research

Customer Relationship

Tools

Podscribe

Magellan AI

Spotify Ad Analytics

Job description

About Us :

Ground News is a platform that makes it easy to compare news sources read between the lines of media bias and break free from algorithms.

In a world where political polarization and media distrust are at an all-time high Ground News offers people a better way to stay informed and open-minded. Our mobile app web app and browser extension are home to a community of mindful newsreaders who use our news comparison platform to easily see every side of a story and engage with news beyond their filter bubble.

Unlike most news companies our audience and our values do not align with any specific political ideology. Unlike most tech platforms we dont rely on algorithms to keep users on our platform to sell ads. We are supported by our readers who pay for a subscription to build a more nuanced understanding of the news the world and themselves.

Highlights : 1 on Product Hunt

2 on 2025 Apple Design Awards in the Social Impact category

3-time winner of US App of the Day

Winner of Digital News Innovation Challenge by Facebook

Winner of Mobile Apps Showdown at CES

The opportunity : Influencer Marketing Manager - Podcasts

Were looking for an Influencer Marketing Manager - Podcasts to take full ownership of our podcast ad strategy : From identifying and negotiating with podcast partners to executing tracking and optimizing ad campaigns that drive measurable results. Youll work closely with our Influencer Marketing team to ensure Ground News reaches new audiences through some of the most engaging voices in podcasting.

This is an ideal opportunity for someone who understands the nuance of audio marketing thrives on metrics and knows how to build meaningful relationships with creators agencies and networks alike.

What youll do :

Own the podcast channel : Lead end-to-end campaign strategy and execution from identifying relevant partners to negotiating contracts launching campaigns and scaling performance.

Drive strategic growth : Use data and attribution insights to inform creative testing audience targeting and campaign pacing. Bring a revenue-first mindset to decision making.

Leverage industry relationships : Tap into your existing network well to secure placements with high-quality relevant shows as well as pitch Ground News to creators and agencies with compelling brand narratives.

Creative collaboration : Coordinate with podcast hosts and internal brand stakeholders to craft authentic high-performing ad reads that align with our mission and tone.

ROI oversight : Own the budget and ensure accountability for spend efficiency. Translate learnings into actionable recommendations and quarterly insights.

Work cross-functionally : Partner with the Influencer Marketing team to align messaging and goals.

What youll bring :

3-5 years of hands-on experience managing podcast advertising for a high-growth brand (DTC subscription-based or media preferred).

Deep familiarity with podcast-specific analytics and tracking tools (e.g. Podscribe Magellan AI Spotify Ad Analytics).

Proven ability to scale acquisition efforts with a strong command of attribution models podcast metrics and campaign levers.

Existing network of podcast media contacts (creators networks media buyers and agencies).

Excellent communication negotiation and relationship-building skills.

Highly analytical mindset with comfort operating in ambiguity and urgency.

Self-starter with strong prioritization and project management capabilities.

Bonus points :

A background or deep interest in media literacy civic tech or journalism.

Experience working in a high-growth mission-driven startup environment.

Familiarity with Ground News and its mission.

What we offer :

A mission-driven culture with a flexible remote-first work environment.

Competitive salary and performance-based incentives.

The opportunity to shape a fast-growing company at the intersection of media and technology.

Required Experience :

Manager

Key Skills

Business Development,Customer Service,Apache,Market Research,Customer Relationship

Employment Type : Full-Time

Experience : years

Vacancy : 1