In-House Digital Marketer

Merit for Training; Cambridge; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading construction association in Cambridge, ON, is seeking an In-House Digital Marketer. The role involves planning and executing digital campaigns, managing paid ads, creating content, and optimizing online presence. Candidates should have 2+ years of relevant experience and a strong understanding of marketing tools. Competitive salary and benefits provided.

Benefits

Health, dental, and vision benefits

Performance-based bonuses

Paid training and development

Supportive team environment

Qualifications

• 2+ years of experience in a digital marketing role.
• Strong understanding of paid ads, SEO, social media, and email marketing.
• Experience with various digital marketing tools.

Responsibilities

• Plan and execute digital marketing campaigns across various platforms.
• Manage and optimize PPC campaigns.
• Create engaging content for websites and social media.

Skills

Paid ads expertise

SEO knowledge

Social media marketing

Email marketing

Analytics skills

Content creation

Organizational skills

Tools

Google Ads

Facebook/Instagram Ads

Google Analytics

Canva

Adobe tools

Job description

Merit Ontario is a construction association supporting small to large construction companies with workforce needs across Ontario. Our talent specialists provide recruitment services and customized solutions to find quality candidates.

Our member is hiring an In-House Digital Marketer to join our team in Cambridge, ON, in-house. If you’re passionate about digital strategy, content creation, and ROI-focused marketing, this is your chance to make a real impact in a fast-growing trades and home services company. You'll be the driving force behind our online presence, lead generation, and brand awareness across digital platforms.

Job Title: In-House Digital Marketer

Location: Ontario, Canada (Hybrid or On-Site)

Salary: Competitive, based on experience

Job Type: Full-Time, Permanent

Start Date: ASAP

What You’ll Be Doing

• Plan and execute digital marketing campaigns across Google, Meta (Facebook/Instagram), YouTube, and other platforms
• Manage and optimize PPC campaigns (Google Ads, Meta Ads, etc.)
• Create engaging content for websites, social media, and email marketing
• Maintain and update website content (WordPress or similar CMS)
• Develop SEO strategies to increase organic visibility and traffic
• Track and analyze campaign performance with Google Analytics and other tools
• Collaborate with sales and operations teams to align marketing with company goals
• Stay up-to-date on the latest digital trends and algorithm changes

What We’re Looking For

• 2+ years of experience in a digital marketing role (agency or in-house)
• Strong understanding of paid ads, SEO, social media, email marketing & analytics
• Experience with Google Ads, Facebook/Instagram Ads, and Google Analytics
• Familiarity with basic design tools (Canva, Adobe, or similar)
• Strong written communication and content creation skills
• Highly organized, independent, and results-oriented
• Bonus if you’ve marketed in trades, HVAC, plumbing, or local service industries

What You Get

• Competitive salary based on experience
• Health, dental, and vision benefits
• Performance-based bonuses or incentives
• Paid training & continued professional development
• Supportive team environment & room for advancement
• Ability to shape the brand's digital direction

Please note, only qualified candidates will be contacted.