Implementation Specialist

Tundra Technical Solutions; Toronto; On-site; Full time

Job summary

Tundra Technical Solutions is seeking a Digital Insights Specialist responsible for web analytics implementation and providing insights for digital marketing campaigns. This mid-senior level role requires strong analytical skills, expertise in Adobe products, and the ability to communicate insights clearly.

Qualifications

• At least 5 years of experience in implementing analytics on high-traffic websites.
• Understanding of database structures and basic SQL statements.
• Over 5 years of experience in using Adobe Launch or DTM.

Responsibilities

• Define Business Requirements for analytics methodology and tagging strategy.
• Ensure data flows smoothly into Analytics report suites and marketing platforms.
• Conduct regular audits of digital insights implementation.

Skills

Analytics

Data Management

Report Generation

Communication

Education

University degree in Computer Science or any technical field

Tools

Adobe Analytics

Adobe Launch

Adobe Experience Platform

Adobe Campaign

Job description

This range is provided by Tundra Technical Solutions. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range : CA$50.00 / hr - CA$65.00 / hr

Position Overview

The Digital Insights Specialist is responsible for working with various Business Units to define measurable goals & objectives, Digital KPIs, and lead web analytics implementation from start to completion. The associate will also be tasked with reporting, analyzing, and providing insights for all Online tools, Websites, and Digital Marketing campaigns. The candidate will leverage expertise in areas including tracking requirement management and analytics tagging.

What you'll do

• Define Business Requirements to develop analytics methodology and tagging strategy using Adobe’s tag management system.
• Support the development and training of internal processes and documentation governing all aspects of analytics tagging, implementation, QA, and reporting, including continuous improvement of these processes.
• Ensure that data flows smoothly from the website & app into our Analytics report suites, tools, and marketing platforms based on agreed-upon tech specs.
• Responsible for best practices when QA-ing data collection through Adobe Analytics and mar Tech platforms.
• Conduct regular audits of digital insights implementation identifying recommendations to improve data structure and reporting.
• Work collaboratively with squads to ensure they understand valuable data available to them which drives insights in reporting.
• Ability to communicate clearly, professionally, and in an actionable manner, articulating next steps and recommendations to team members and various audiences.
• Build an understanding of the Adobe Suite of tools used (Adobe Analytics, Launch, Target, Customer Journey Analytics, Adobe Campaign, Experience Platform) and their integration requirements.
• Demonstrate knowledge of utilizing the Adobe Experience Cloud DI.
• Understanding of Adobe Experience Platform audience triggers and platform activation.
• Ability to configure Adobe Analytics report suite, non-report suite, and variable settings according to standards.

What you bring

• University degree in Computer Science (preferred) or any technical field.
• At least 5 years of experience in implementing analytics on high-traffic websites.
• Understanding of database structures, tables & basic SQL statements.
• Over 5 years of experience in implementing and using Adobe Launch or DTM to ingest data into Adobe Analytics.
• Experience with other Adobe products such as Adobe Experience Platform, Adobe Target, Customer Journey Analytics, Audience Manager, Campaign Classic.

Seniority Level

Mid-Senior level

Employment Type

Contract

Job Function

Consulting

Insurance

J-18808-Ljbffr

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