Ice Cream Canada Associate Brand Manager Toronto, Canada

Unilever France; Toronto; On-site; CAD 119,000 - 179,000; Full time

Job summary

A global ice cream manufacturer in Toronto is seeking an experienced Ice Cream Canada Associate Brand Manager to lead brand marketing initiatives. You will drive growth for a portfolio including Breyers and Magnum by deploying innovative marketing strategies and managing cross-functional teams. Ideal candidates will possess a Bachelor's degree and 5+ years of experience in Brand Marketing. This role offers a competitive salary and bonus eligibility.

Benefits

Health insurance

Retirement savings benefits

Paid vacation and holidays

Qualifications

• 5+ years’ experience in Brand Marketing, preferably CPG.
• Clear demonstration of successful, consistent delivery to the business.
• Ability to operate in a dynamic environment.

Responsibilities

• Assist in developing and executing growth plans.
• Manage marketing budget while achieving brand objectives.
• Leverage analytical skills for sales forecasting.

Skills

Analytical skills

Project management

Leadership skills

Interpersonal skills

Entrepreneurial mindset

Education

Bachelor degree

Job description

Overview

Looking for Your Dream Job? Join Our Ice Cream Team!

Job Title : Ice Cream Canada Associate Brand Manager

Location : Toronto

Terms & Conditions : Full time, International assignment is not available for this role and relocation for local and international candidates is not provided

The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We are on a mission to create the ultimate snacking company, where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. We craft extraordinary ice cream experiences, transforming ordinary moments into lasting memories.

ABOUT THE MAGNUM ICE CREAM COMPANY :

The Magnum Ice Cream Company is about growth—growing our business, our customers’ businesses, and our people’s careers. Growth begins with empowerment, freeing our people to be innovative, responsible entrepreneurs, and to give our consumers more amazing products and unforgettable moments.

With 19,000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream. We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.

We dream big but keep things simple to act fast.

If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you!

Job Purpose

We are looking for a passionate marketer who always puts the consumer at the center of business decisions and who can drive our ice cream portfolio (including Breyers, Ben & Jerry's, Magnum, Popsicle, and Klondike) with out-of-the-box ideas, strong leadership of the cross-functional team, flawless execution, and by challenging the status quo to get things done more efficiently.

The person who will be successful in this position is motivated, engaged, and passionate about taking on lots of responsibility and being a partner in driving growth. You will be managing multiple workstreams and priorities. Close and collaborative work with several cross-functional partners is a must. This role will report into the Marketing Lead.

Key Responsibilities

• Assist in the development and execution of plans to deliver growth and profit targets, including innovation go-to-market and driving the base business.
• Work with inter-agency and cross-functional teams to achieve brand objectives, delivering brilliant brand building marketing plans (including media, PR, influencer, and shopper marketing initiatives).
• Manage the marketing budget, enabling the brand to get the most out of its resources and meeting financial targets.
• As a project leader, partner closely with cross-functional team (Supply Chain, Sales, Digital, Finance) to manage operations.
• Leverage analytical skills to manage a large and complex sales forecast based on year-over-year activity changes and category and customer trends.
• Work with Channel & Customer Strategy team to make promotion recommendations, as well as land new innovations and retailer-specific activations.
• Maintain a deep understanding of the competitive and customer environment including syndicated data and share analysis.
• Support Marketing Lead with development of brand strategy and long-range brand plans, including portfolio roadmap, new brand launches etc.

What You Need to Succeed

• Bachelor degree required
• 5+ years’ experience in Brand Marketing, preferably CPG
• Strong analytical skills
• Clear demonstration of successful, consistent delivery to the business
• Clear demonstration of project management & leadership skills
• Experience and ability to lead cross-functional teams, agencies, and media partners
• Proven record of drive and initiative with outstanding interpersonal and communication skills
• Ability to operate in a dynamic environment and provide innovative approaches in a team-based structure
• Entrepreneurial + owner's mindset - treating the business and our brands as your own to drive growth, accelerating current platforms and ideating on new ones

Leadership

You are responsible for delivering to the highest standards. You must be resilient so you can lead others to deliver with passion through uncertainty and create opportunities through the core and beyond. You must be able to flex your style and your plans to guide others through difficult times.

Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Generates intensity and focus to motivate people to deliver results at speed.
• PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside The Magnum Ice Cream Company.

TMICC

Pay : The pay range for this position is $86,080 to $129,120. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus : This position is bonus eligible.

Benefits : Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Additional Information

As publicly announced, Unilever will separate its Ice Cream business, which is expected by the end of 2025. This role will transfer to the new Ice Cream company.

Unilever embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law.

For recruitment of this position, local conditions apply.

Are you excited to craft the ice cream future?

To apply, you must do so online. Please upload your CV and a motivation letter. Your application will be reviewed against our requirements, and we will be in touch after the closing date to provide an update on the status of your application.

Disclaimer

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, marital status, disability, or any other basis protected by applicable law.

Unilever Canada is committed to diversity and inclusion to drive our business results and create a better future for our diverse employees, global consumers, partners, and communities. All qualified applicants will receive consideration without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, or a conviction for which a pardon has been granted. If you are an individual with a disability in need of assistance during recruitment, please contact [e-mail]. These lines are reserved for individuals with disabilities and are not a means of inquiry about positions.