Hybrid Data-Driven Marketing Specialist

HarperCollins Canada and Harlequin Enterprises ULC; Toronto; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading publisher in Toronto is seeking a Database Marketing Specialist to join their Direct-to-Consumer team. This role involves selecting and analyzing customer data for direct mail campaigns, reporting using Google Data Studio, and maintaining relations with third-party vendors. The ideal candidate has a degree in computer science and experience in data processing. This position offers a hybrid work model and competitive benefits.

Benefits

Hybrid work, flexible start/stop times

Paid time off and vacation allotment, starting at three weeks

Flexible benefit plans and pension matching

Various virtual social activities

Access to discounted books

Qualifications

• 3+ years’ experience in data processing in a Windows environment.
• Ability to run/modify and create queries using Google Data Studio and Big Query SQL.

Responsibilities

• Select mailing lists and apply various conditions for segmentation.
• Perform geographic testing for in-house acquisition mailings.
• Ensure data accuracy and report generation for marketing campaigns.

Skills

Effective verbal and written communication skill

Demonstrated ability to pay close attention to detail

Problem solving and analytical abilities

Strong ability to manage execution

Education

College/University Degree in computer science or related discipline

Tools

Google Data Studio

Google Big Query SQL

Windows Office suite

Job description

A leading publisher in Toronto is seeking a Database Marketing Specialist to join their Direct-to-Consumer team. This role involves selecting and analyzing customer data for direct mail campaigns, reporting using Google Data Studio, and maintaining relations with third-party vendors. The ideal candidate has a degree in computer science and experience in data processing. This position offers a hybrid work model and competitive benefits.