Healthcare Product Marketing Manager (Bilingual)

Global Payment Holding Company; Toronto; Remote; CAD 80,000 - 100,000; Full time

Job summary

A financial services company in Toronto is looking for a Product Marketing Manager to develop integrated payment solutions tailored for healthcare organizations. The ideal candidate should have 8 years of marketing experience, be bilingual in French and English, and possess a deep understanding of the healthcare sector. This role involves creating product messaging, collaborating on go-to-market strategies, and leading marketing campaigns. A comprehensive benefits package is included.

Benefits

Medical, dental, and vision care

Paid time off

Retirement and investment options

Qualifications

• 8 years marketing experience, preferably in SaaS or enterprise software.
• Deep understanding of the healthcare industry.
• Experience in fintech payments marketing.

Responsibilities

• Develop product messaging and positioning for healthcare.
• Handle sales enablement content and marketing strategies.
• Collaborate with teams on go-to-market strategies.

Skills

Bilingual French / English

Storytelling

Analytical mindset

Collaboration

Education

Bachelors Degree or equivalent

Job description

Overview

Every day Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1300 financial institutions, and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.

Who You Are

You are a self-motivated, strategic and collaborative product marketing professional. You understand how to bridge the gap between payments and the unique needs of hospitals, health systems, clinics and other healthcare organizations. As a Product Marketing Manager with a focus on integrated payment solutions in the healthcare market you will develop product messaging, positioning, audience personas, collateral and sales enablement, and contribute to lead gen and events initiatives. You can translate technical information from product teams into clear, compelling messaging that aligns with the evolving demands of the healthcare industry and supports a consultative sales process and lead generation. This role will require a deep understanding of the healthcare industry, our products, markets, competitors and target audiences.

What Part Will You Play

• Key functional responsibilities include product marketing strategy, audience identification and prioritization, go-to-market strategy, product positioning and messaging, sales enablement content and key event support.
• Define the value proposition, ideal customer profile and key differentiators of your portfolio of solutions to the market, enabling consistent comprehensive messaging across audiences, partners and channels.
• Collaborate with product strategy, revenue and other marketing teams on the go-to-market strategy for product and feature releases in your portfolio.
• Partner with the product strategy team to launch new and expanded products to drive adoption, generate leads, maximize cross-sell opportunities and leverage loyalty to existing products.
• Lead the development of product positioning materials including product messaging, solution sheets, presentations, webinar content, sales enablement materials, email campaigns and other product marketing content.
• Work with the marketing department to develop lead gen campaign strategies to support new business expansion, sales and international business.
• Partner with marketing teams to build healthcare-specific campaigns and content to drive pipeline growth, retention and cross-sell opportunities.
• Monitor market trends, industry regulations and the competitive landscape in the healthcare space to inform messaging and product positioning.

Job Requirements

• 8 years marketing (preferably SaaS or enterprise software) with a focus on product marketing
• Bilingual French / English required
• Bachelors Degree or combination of relevant training and/or experience in lieu of degree
• Strong knowledge of the healthcare industry and ecosystem
• Fintech payments and experience marketing to large-scale businesses and software partners is preferred
• Storytelling, writing and presentation skills able to simplify complex topics for both internal and external audiences
• Strong collaborator with the ability to influence across product, sales and marketing functions
• Analytical mindset with a track record of using data and insights to refine strategy and improve outcomes

What Are Our Desired Skills and Capabilities

Skills / Knowledge having broad expertise or unique knowledge and the ability to contribute to development of company objectives and principles to achieve goals creatively and effectively. Ownership of a function, account or matrix management responsibilities strengthens relationships, expands the business and leads matrix teams on complex projects.

Job Complexity: Works on significant and unique issues where analysis of situations or data requires evaluation of intangibles. Exercises independent judgment in methods, techniques and evaluation criteria for obtaining results. Creates formal networks involving coordination among groups, both internal and external.

Supervision: Acts independently to determine methods and procedures on new or special assignments.

Restrictions

At this time we are unable to offer visa sponsorship for this position. Candidates must be legally authorized to work for any employer in Canada on a full-time basis without the need for current or future immigration sponsorship.

Benefits

Global Payments offers a comprehensive benefits package to all team members including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs and worldwide days of service. To learn more review our Benefits page. Global Payments is an equal opportunity employer and values diversity and inclusion.

Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.

Location and Accessibility

LI-Remote

If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact our Human Resources department.

Required Experience: Manager

Key Skills: Conveyancing Paralegal, Fireworks, Logistics, Clinical, Avionics

Employment Type: Full-Time

Experience: years

Vacancy: 1