Head of Professional Marketing (Mat-leave Coverage)

Specsavers; Ontario; Hybrid; CAD 145,000 - 165,000; Full time

Job summary

Join a purpose-driven organization that is revolutionizing eyecare in Canada! As the Head of Professional Marketing, you will lead initiatives to enhance the employer brand and attract top talent in the optical profession. This role offers a unique opportunity to manage a significant budget while collaborating with dynamic teams to create impactful marketing strategies. With a strong focus on inclusivity and community, this innovative company values the contributions of its employees and fosters a supportive work environment. If you are passionate about making a difference and have a strategic mindset, this is the perfect opportunity for you.

Benefits

Generous vacation allotment

Paid volunteer day

RRSP matching

Quarterly performance bonus

Healthcare spending account

Health and dental benefits from day one

Team and company social events

Qualifications

• Proven experience in marketing management and employer branding.
• Strong communication and multi-channel marketing skills.

Responsibilities

• Lead development of Specsavers employer brand to attract optometrists.
• Manage multi-channel trade advertising and digital marketing strategy.

Skills

Marketing Management

Employer Branding

Digital Marketing

Stakeholder Engagement

Analytical Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

CRM Software

Digital Marketing Tools

Social Media Platforms

Job description

Location: This hybrid role requires 3 days on-site at our Burnaby, BC office and 2 days remote per week.

Salary: $145,000 - $165,000
Actual compensation within the range will be based on experience
We also offer quarterly variable compensation package (bonus) + benefits

About Specsavers

Welcome to Specsavers - where we're not just about eyewear and eyecare, we're a purpose-driven organization committed to changing lives through better sight. Ranked as the 11th Best Workplace in Canada and 16th Best Workplace in the world by Great Place to Work, we take pride in our optometrist-owned business model, providing quality eyecare and affordable eyewear to Canadians across the country.

Our journey began 40 years ago in the UK, with visionary optometrists Doug and Mary Perkins. Today, we support over 2,700 healthcare businesses, passionately caring for more than 44 million patients and customers worldwide.

At Specsavers, we believe that access to quality eyecare should be a right, not a luxury. That's why we go above and beyond to transform the eyecare experience in Canada. With our advanced clinical equipment and an extensive range of affordable and high-quality eyewear, we're here to make a real difference in the lives of our customers.

But that’s not all - we're also dedicated to fostering a positive, inclusive and supportive work culture. We strive to create an environment where our partners thrive while benefiting from the collective support and resources of our dedicated teams.

If you're passionate about making a difference, providing incredible care, and being part of a values and purpose-driven organization, join us on our journey to revolutionize the way Canadians experience eyecare. Together, we can change lives through better sight.

What You’ll Do

Purpose of the role

Specsavers is seeking an experienced and strategic Head of Professional Marketing to lead and enhance our employer brand across Canada. Reporting to the Director of Professional Recruitment, this role is critical in strengthening Specsavers position as a Great Place to Work and as the employer and partner of choice in the optical profession. The role comes with an approximately $1,000,000 budget, ensuring the execution of high-impact initiatives to attract, recruit, and retain optometrists and retail partners.

Key Responsibilities

Professional Brand Development

• Lead the development and execution of a compelling Specsavers employer brand to attract and retain optometrists, retail partners, and key professionals.
• Work collaboratively with the Marketing and Optometry Support teams to align employer branding efforts with the company’s overall recruitment and retention strategy.
• Utilize data-driven insights to refine branding strategies and enhance their impact.

Trade Advertising & Digital Strategy

• Develop and manage a multi-channel trade advertising and digital marketing strategy to support business growth.
• Oversee a proactive and reactive social media strategy to strengthen the Specsavers employer brand, leveraging digital platforms to enhance engagement with optometry professionals.
• Oversee the development of digital and non-digital collateral, including the employer brand website, recruitment tools, and marketing assets.

Events and Professional/University Relations

• Support the Professional Communications Manager in executing 30+ events each year, catering to student, eyecare professional and partners within in Canada and the USA.
• Build key external relations within the optometry industry in Canada and the US.
• With the Professional Communications Manager and Head of Optometry Attraction, develop and manage participation in industry events that align with recruitment and retention objectives.
• Support the creation and execution of Specsavers-hosted educational and recruitment events.

Communications

• Establish and maintain relationships with key industry publications to ensure strategic placement of editorial and paid content.
• Lead the content strategy and the development of professional PR stories to enhance Specsavers’ presence in Canadian optical trade media and owned channels.
• Collaborate with People & Organization, Internal Communications, and Public Relations teams on content planning and engagement to ensure seamless execution across internal and external stakeholders.

Awards & Testimonials

• Develop a strategic approach to industry awards, endorsements, and testimonials to enhance the Specsavers employer brand and recruitment appeal.

CRM

• Implement, develop and maintain a fit for purpose CRM to support the recruitment team in pursuit of attracting key talent from Graduate to partners.

Website Management

• Continuously develop and maintain the new Specsavers Canada careers and partnership websites. Write and maintain engaging content on the partnership blog. Track, monitor, and enhance website performance.

What We’re Looking For

Essential

• Proven experience in marketing management, employer branding, or professional recruitment marketing.
• Strong communication and stakeholder engagement skills.
• Experience in multi-channel marketing planning and execution.
• Proficiency in digital marketing, social media strategy, and content development.
• Demonstrated ability to manage a $1,000,000 budget effectively.
• Leadership experience with direct team management responsibilities.
• Strong analytical skills to measure and optimize campaign effectiveness.

Nice to have

• Experience in trade or industry brand building.
• Background in the optical or healthcare industry.

Our Fellow ‘Speccies’ Enjoy

• Generous vacation allotment and 1 paid volunteer day
• 1 extra paid day off and an eyecare voucher on your birthday
• RRSP matching
• Quarterly performance bonus
• Healthcare spending account
• Health and dental benefits effective on your first day
• Team and company social events

Behaviours We Value

• Collaborative: We work together as one Specsavers to deliver our purpose
• Curious: We question, explore, and seek out diverse perspectives to develop our knowledge and understanding
• Courageous: We challenge the status quo, we experiment with good ideas, and we are brave, bold, and fast in our decision making
• Compassionate: We care, support, and help each other
• Commercial: We treat money wisely and make decisions that are good for our customers, our partners, our people, and good for the long term

We hope that in applying with us, you value these things as well!

Our Hybrid Work Model

Be part of the dynamic culture! Our workplace thrives on a hybrid model, combining in-office collaboration and flexibility. Join us in office, three days a week to contribute, connect and excel in our vibrant environment.

Equal Opportunity Employer

At Specsavers, we are committed to fostering a diverse and inclusive workplace. We believe that a diverse team enriches our work environment and enables us to achieve our goals. We are an equal opportunity employer and encourage candidates of all backgrounds and abilities to apply. If you believe you can contribute to our mission and vision, we welcome your application, even if you don't meet every qualification listed. We value the unique skills and perspectives each individual brings to our team.

#LI-Hybrid #LI-ED1