Head of Product Marketing

Reach; Toronto; Remote; CAD 120,000 - 150,000; Full time

Job summary

A dynamic global company seeks a Head of Product Marketing to establish the product marketing function, craft compelling narratives, and drive adoption strategies. This senior role requires 10+ years in product marketing, ideally in SaaS or fintech. Candidates should have strong communication skills and a builder mindset. This is a full-time remote position with some travel required.

Qualifications

• 10+ years of experience in Product Marketing, ideally in SaaS or fintech.
• Proven ability to craft compelling product narratives and positioning.
• Experience in building adoption strategies and sales enablement.

Responsibilities

• Establish product marketing foundations and best practices.
• Define product positioning, packaging, and messaging.
• Develop sales enablement resources and training.

Skills

Product Marketing

SaaS

Fintech

Cross-functional collaboration

Strong communication skills

Job description

Head of Product Marketing

At Reach, we’re building something exciting: redefining how businesses go global. We help merchants and partners remove barriers, simplify complexity, and unlock growth across borders.

We’re now looking for a Head of Product Marketing (PMM) to join our leadership team and build the function from the ground up. This is a senior, high-impact role where you’ll set the foundation for how we define, package, position, and take our products to market — both directly to merchants and through our global partner ecosystem.

What you’ll do

• Build the PMM function: Establish product marketing foundations, processes, and best practices across the org.
• Craft product narratives: Define product positioning, packaging, and messaging that resonate with merchants and partners.
• Drive adoption: Partner with Growth to fuel awareness, engagement, and adoption.
• Enable the field: Develop world-class sales enablement resources, training, and tools.
• Tell our story: Lead case studies, customer success stories, and thought leadership that showcase Reach’s value.

Go-to-market with partners: Co-create GTM strategies, campaigns, and launches with our ecosystem partners.

How the role is split

• 30%: Core PMM for our merchants (product positioning, adoption, enablement, storytelling).
• 70%: Partner go-to-market (working with strategic partners on joint positioning, campaigns, and adoption). (This balance may evolve, but the blend of merchant and partner focus will always be core to the role.)

What we’re looking for

• 10+ years of experience in Product Marketing, ideally in SaaS, fintech, or a fast-scaling environment.
• Proven ability to craft compelling product narratives, packaging, and positioning.
• Experience building adoption strategies, thought leadership programs, and sales enablement.
• A track record of working cross-functionally with Product, Sales, Growth, and Partnerships.
• A builder mindset: excited about creating foundations and scaling strategies from scratch.
• Strong communication skills — able to simplify complexity, influence stakeholders, and inspire external audiences.

Location and Hours of Work

This remote position is full-time (40 hours per week) and may require some travel (approximately 20% annually).

At Reach, we believe that high-performing teams all have common values and synergies that enable them to work well together. Some of our Core Values are:

• We value solving underlying problems and delivering outcomes
• We value being able to make executive decisions while considering input from multiple sources
• We value taking action over getting stuck in planning
• We value taking chances and failing fast
• We value teamwork over individual accomplishments
• We value optimizing time to value and achieving outcomes, not checking boxes
• We value work/life balance and a mindset of “it’s a marathon, not a sprint”
• We value using the right technology to solve the right problems

How to Apply

If you are passionate and ready to make an impact in a dynamic global company, we want to hear from you. Apply today to join Reach through our portal.